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    Marketing Research Tactical Plan outlines steps to Conduct market research. Marketing research objectives, research requirements and budget are defined. Vendor selection questionnaire and statement of work are also included.

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    Marketing Research Tactical Plan outlines steps to Conduct market research. Marketing research objectives, research requirements and budget are defined. Vendor selection questionnaire and statement of work are also included.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    45 views1 page

    Schedule Template

    Uploaded by

    rizalabdullah
    Marketing Research Tactical Plan outlines steps to Conduct market research. Marketing research objectives, research requirements and budget are defined. Vendor selection questionnaire and statement of work are also included.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Marketing Research Tactical Plan

    ID 1.0 1.1 1.1.1 1.1.2 1.1.3 1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.3.8 1.3.9 1.3.10 1.3.11 1.3.12 1.3.13 1.3.14 1.3.15

    Project Name

    Owner R. Ihrig R. Ihrig R. Ihrig S. Abbas R. Ihrig R. Ihrig R. Ihrig S. Abbas, T. Wang S. Abbas R. Ihrig, S. Abbas R. Ihrig Y. Li Y. Li Y. Li Y. Li, S. Abbas Y. Li Y. Li Y. Li Y. Li Y. Li Y. Li Y. Li, S. Abbas, T. Wang Y. Li, S. Abbas, D. Hall Y. Li, S. Abbas, D. Hall Y. Li, S. Abbas, D. Hall Y. Li, S. Abbas, D. Hall, R. Ihrig Y. Li, S. Abbas, D. Hall

    Days 77 7 3 7 2 19 3 2 4 4 1 47 2 2 1 2 1 1 1 1 1 1 2 10 5 3 2

    Start 10-Jul 10-Jul 10-Jul 10-Jul 15-Jul 19-Jul 19-Jul 22-Jul 26-Jul 2-Aug 6-Aug 9-Aug 9-Aug 11-Aug 13-Aug 16-Aug 18-Aug 19-Aug 20-Aug 23-Aug 24-Aug 25-Aug 26-Aug 30-Aug 13-Sep 20-Sep 23-Sep

    End 25-Sep 17-Jul 13-Jul 17-Jul 17-Jul 7-Aug 22-Jul 24-Jul 30-Jul 6-Aug 7-Aug 25-Sep 11-Aug 13-Aug 14-Aug 18-Aug 19-Aug 20-Aug 21-Aug 24-Aug 25-Aug 26-Aug 28-Aug 9-Sep 18-Sep 23-Sep 25-Sep

    10-Jul

    17-Jul

    24-Jul

    31-Jul

    7-Aug

    14-Aug

    21-Aug

    28-Aug

    4-Sep

    11-Sep

    18-Sep

    25-Sep

    2-Oct

    9-Oct

    16-Oct

    23-Oct

    30-Oct

    6-Nov

    13-Nov

    20-Nov

    27-Nov

    4-Dec

    11-Dec

    18-Dec

    25-Dec

    1-Jan

    8-Jan

    15-Jan

    22-Jan

    29-Jan

    5-Feb

    12-Feb

    19-Feb

    Marketing Research Tactical Plan


    Scope Definition Phase Define research objectives Define research requirements Determine in-house resource or hire vendor Vendor Selection Phase Define vendor selection criteria Develop vendor selection questionnaire Develop Statement of Work Evaluate proposal Select vendor Research Phase Develop market research information needs Interview marketing group for market research needs Document information needs Identify information to be gathered in research Identify source of information Identify research method (primary or secondary) Identify research participant Identify research technique (focus group or survey) Identify timing requirements and budget Develop research plan Develop research information gathering tool Conduct research Document research findings Develop research report Review report with marketing group

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