Reliance Report

Survey on Reliance Internet Cards 3/7/2012 Salai Mamani

Contents
Report on Reliance- Distribution and Satisfaction Survey: ........................................................................ 2 Questionnaire Distribution: ................................................................................................................. 2 Areas that were covered:..................................................................................................................... 2 Results of the survey: .............................................................................................................................. 3 Based on Sale: ..................................................................................................................................... 3 Based on Average Sales per week: ....................................................................................................... 3 Based on Satisfaction: .......................................................................................................................... 4 Based on Affordable price:................................................................................................................... 4 Based on Satisfaction of Reliance Internet Card: .................................................................................. 5 Based on Attractive schemes in Internet Recharge cards: .................................................................... 5 Demo Plans, Recharge Schemes and Speed of Data card:..................................................................... 6 Availability of Stocks: ........................................................................................................................... 6 Average Time for solving Complaints: .................................................................................................. 7 Conclusion:.............................................................................................................................................. 7

Report on Reliance- Distribution and Satisfaction Survey:

The following report details the processes, activities and reports based on the Reliance survey that was conducted across several Reliance distribution centers in Chennai. The survey was taken by over 52 reliance distributors who provided enough information about the distribution, availability and satisfaction with regards to the Reliance Internet cards.

Questionnaire Distribution:
The surveying process started by preparing the questionnaire. The Questionnaire consisted of about 13 questions that helped to get information about the sale, price, availability and satisfaction about various plans in Reliance. Also, the questionnaire was prepared with utmost care to see to that it covers all of the factors related to satisfaction of the distributors. The overall process took about 20 days of time to distribute and collect the reports (May 20, 2012 to June 15, 2012). Though the team approached about 200 individual reliance distributors across the city, only about 52 of them were prepared to give their opinions. Some of the distributors were reluctant to pine their opinions. Out of the 52 people, most of them gave their answers orally when the team shot out the questions to them. Only a few were ready to fill the questionnaire on their own.

Areas that were covered:

These are the following areas in which the survey was conducted: Nungambakkam Choolimedu Arumbakkam Anna Nagar T Nagar Virugambakkam Maduravayal Mogappair Porur Valsarvakkam Ramapuram Saligramam Valuvarkottam Kodambakkam Metha Nagar Kilpauk Central Triplicane

Perungalatur Tambaram Pallavaram Valasaravakkam Porur Vadapalani koyambedu

Results of the survey:

Based on Sale:
Among the 52 responses that were collected, majority of them told that MTS was their most selling brand. This was followed by Reliance and Airtel. The following graph illustrates the variance in sale with respective to the brand name. The below table clearly illustrates that MTS was voted as the Most Selling Brand by the distributors. Brand Name MTS Reliance Airtel TATA Photon+ Responses 20 16 12 4 Percentage 38.5 30.8 23.1 7.7

Based on Average Sales per week:

The question that relates to the average number of sales was asked to compare the total number of units (of all brands) that was sold in week against the number of reliance units that were sold in the same week. Majority of the distributors opined that they sold about 10-15 units in total out of which only 1-2 reliance units were sold in a week, which seems to be considerably unhealthy for the distributors. But only a minimum of them said that they were able to sell about 3-5 reliance units in a week, which were located in densely populated areas. The following Pie chart shows the average sales per week.

Average Sales of Reliance units in a week

10-25 units 16-20 More than 25

Based on Satisfaction:
The results indicate that most of the distributors remained Dissatisfied with reliance sales as they could not reach the expected sales. Out of the 52 distributors, 24 of them said they were partially satisfied whereas 19 of them told that they were fully dissatisfied with the reliance sales. Only about 9 of them opined that they remained pretty satisfied with the sales of Reliance units.

Satisfaction levels
30 25 20 15 10 5 0 Satisfied Partially Satisfied Dissatisfied

Based on Affordable price:

Among all the brands that are in the market now, it is felt that MTS provides affordable price (about 18 responses for MTS price). This is again followed by Reliance, where about 16 respondents voted for Reliance when it comes to price. They feel that Reliance has the price that is affordable by the customers on a large scale. The following graph explains the price affordability of various brands.

Price affordability
20 18 16 14 12 10 8 6 4 2 0 Reliance MTS Airtel TATA Photon+

Based on Satisfaction of Reliance Internet Card:

Majority of the respondents said that they were completely satisfied with the price of the Reliance Internet Card. This attributes to the previous graph which tells us that Reliance is the second preferable option among all the other brands when it comes to Internet cards. The table gives us details about the satisfaction levels of distributors. Levels Completely satisfied Partially Satisfied Dissatisfied Number of Respondents 31 13 8

Based on Attractive schemes in Internet Recharge cards:

When it comes to attractive schemes, the results clearly indicate that MTS has the most attractive plans and features compared to all other brands. Out of all the 52 respondents, only 12 of them said that they felt Reliance has the most attractive plans and schemes. Some of them also voted for TATA Photon+ when it comes to features.

Attractive Schemes
16 14 12 10 8 6 4 2 0 Reliance Airtel TATA Photon+ Aircel

Demo Plans, Recharge Schemes and Speed of Data card:

Also when questioned about the awareness of the Reliance Rs. 155 Internet recharge offer, about 84% of them replied that they were not aware of such a scheme. This indicates that the particular Internet recharge plan did not reach most of the distributors. The same way when asked whether they have a Reliance Demo plan, most of them said that they do not use the Demo plan that was provided by Reliance. When asked about the speed of the data card, majority of them said that they were completely satisfied with the speed of it. Only two respondents said they werent satisfied with the speed of the data card.

Availability of Stocks:
The question that dealt with the availability of stocks ended up getting mixed responses. About 23 of them said they were able to get the available stock at the earliest whereas 29 of them responded that they were not within the reach of the stock availability.

Availability of Stock

Availble Not availble

Average Time for solving Complaints:

The results indicate that when a compliant is registered it takes about one week of time to solve that. About 64% of the respondents said that they got the solution for their problems only after one week of time. Some of them (about 30%) also said that it just took 12-24 hours to come up with a solution for their complaints.

Conclusion: