Lean Service Design Trilogy Program Companies to include most manufacturers are defined not by their products but

th e services they offer. Are you designing around your services?. Fort Wayne, IN, July 19, 2012 - Lean Service Design Trilogy eLearning course is influenced by Service Design Thinking and Lean as the business process. The Lean methods of SDCA, PDCA and EDCA are used to create the path between Service thro ugh SD-Logic (The Service-Dominant Logic of Marketing) to Design. Companies to include most manufacturers are defined not by their products but th e services they offer. Host of the program Dager asks, "Can we continue to give away services to sell products? Has production capacity slowed that we now have excess overhead? Have we become to efficient in our services, that we have exces s capacity? Is it time that we design around our services? Is it time to discove r, how to develop our services into a profit center? Is it time to make services profitabl?". This course is ideally suited for Product Managers Value Stream Managers Sales and Marketing Small Business Owners Consultants Lean Practitioners Design Thinkers Architects Professional Services Service Designers Program Outline: Week 1: The 5 Lean Principles are discussed not in your typical Lean point of vi ew of reducing waste. We view this as knowledge building exercise with continuou s improvement through iterative cycles of learning. Week 2: Services are discussed in the concepts of gaps and how to recognize, mea sure and improve them as part of everyday work. Week 3: How do you innovative within the confines of every day work? Design Thin king concepts are introduced and blended with the other components. Week 4: Team Engagement and empowering people to put these concepts into practic e. You re the teacher now. How can you engage, implement and spread these ideas. Time is spent on application and ways to apply Lean tools in a new context. We w ill not be attempting to teach you individual tools rather expose you to the use of tools through SDCA, PDCA, and EDCA and give you resources to dig deeper into a tool if needed. We encourage membership in the Lean Marketing Lab to expose y ou to additional sources of information. Program starts on the following Monday after sign-up. If you sign up on weekend, program will start Monday of the following week (7 days later). Business901 (http://business901.com): provides direction in areas such as Lean M arketing and Achieving Expert Status. Joe Dager is president of Business901, a f irm specializing in bringing the continuous improvement process to the sales and marketing arena. He takes his process thinking of over thirty years in marketi ng within a wide variety of industries and applies it through Lean Marketing Con

cepts. Joe is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of imple menting sales and marketing and has advanced those practices through Design Thin king and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg s Business Week Exchange. Joe has authored four books with the most re cent published this year, The Lean Engagement Team. Contact: Joe Dager Business901 Fort Wayne, IN 46845 260-918-0438 jtdager@business901.com http://business901.com/