Vea aE SN ves nat . ee UNOPublished and oistriburea by RatoVsion SA Rue du Bugnon 7 H-1299 Crans-Pres-Celigny Switzertana RotoVision SA Editorial & Sales Office Sheridan House ‘uz/t6A Western Road Hove, East Sussex N3 100. UK Tel (Olan 7268 Fax. +44 (0) 273 727269 Email: sales@ratavision.com Website: wiwrotowsion.com Copyright © RotoVision SA 2001 Allrights reserved. No part of this publication may be reproduces, Stored ina cetrieval system or transmitted in any form or by any means electronic. mechanical, photocopying, recording or otherwise without the permission of the Copyright alder. The images used in this bak are copyrighted ar otherwise protected ty legislation and cannat be Feproduced without the permission lf the alder of the rights. TSBN 2-88046-566-4 10987654321 ‘800k des\an by Slavimir Stojanovie // FUTRO Production and separations in Singapore by Provision Pre. Ltd Tel +85 334720 Fax 985047721Acknowledgements: Any book of this kind is a collective effort. Therefore I owe gratitude to many people ‘who have helped me finish the project. Above all to: Luke Mitchel, initial editor of the ‘book, who adopted and nurtured the idea; Natalia Price-Cabrera, Editor-in-Chief at RotoVision, for additional voosting of ‘morale, exceptional kindness and masterful editing: Bob Garfield, whose friendship ‘meant @ lot in some rough life moments: Slavimi Stajanovie, for the impeccable bask ‘design; Nell French, Trevor Beattie and Jack Fund for allowing themselves to be interviewed; Richard Muyers and Oragan Sakan, for early support; Marina Vasilievic and Vana Goblot, for calling and liaising with ‘agencies: Ovid Graham, Emily Shaw and CCC {far co-ordinating the screengrabs of the TV ‘ads: my people in Ensrealtime for giving me ‘the freedom to be myself: and finaly. all of the agencies’ executives, PAS and PRS for putting effort in chasing work, credits and creatives,