Roanne Lee July 17, 2012 Cintrifuse // CincyFuse Cintrifuse is looking to be the collaborative force within Cincinnatis start-up

community. As it looks to create an urban campus in Over-the-Rhine, Cintrifuse must determine how it will use the space to best facilitate entrepreneurship. The plan is to include a co-working space, classrooms, offices, and social areas to promote a variety of programs including happy hours, office hours, mentors, and lectures. Specifically Cintrifuses three pillars are: I. II. III. Strategy & Funding: Evaluating, refining, and maintaining accountability for roadmap strategy and grant recipients Ecosystem Orchestration: Creating networks, identifying needs, and broadcasting entrepreneurial activity to larger community Fund of funds: Managing investment funds with a focus on local, early-stage companies

Within Cintrifuses 27,000 square foot headquarters, CincyFuse will be a start-up library in the 4400 square foot basement as part of Cintrifuses larger effort to effectively orchestrate Cincinnatis start-up ecosystem. The library will allow for co-working, a lecture series, and office hours that will look something like General Assembly mixed with Techstars, with its own coffee shop and library resources. Research has found that flexible work times and low cost are among the most important things they look for in a co working space. So, Cintrifuse is planning on providing 9-5 access open to the public as well as 24 hour access to its members while also keeping costs at a minimum. Research also suggests that larger co-working spaces promote greater interactions, diversity of talents, and overall positively impacts opportunities.

Steps Research: o Cintrifuse o Co-working Spaces o How to start a library o Video Making Contact: o Advisors o Libraries o Bookstores o Coffee Shops o Breweries o TEDx o The Moth

o General Assembly Visualization:

Potential Partnerships Score is an organization that provides mentoring opportunities. Similar to Apples Genius Bar, various advisors will be available for short sessions with struggling entrepreneurs. A sample advisor schedule is included in my deliverable. General Assembly is a global network of campuses for technology, business, and design TEDx, created in the spirit of TEDs mission, ideas worth spreading, the TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and coordinated independently, on a community-by-community basis. The Moth is a New York City based nonprofit organization that conducts live storytelling events. Coffee Emporium is a local coffee chain in Cincinnati.

Visualize Imagine General Assembly, Techstars, Genius Bar, coffee shop, and a library melded into one.

Deliverables Lecture Series: Profiles of sample advisors willing to teach valuable entrepreneurial skills to the larger community. Potential Advisors: List of potential advisors both within and outside Cincinnatis start-up community. Resources: Consolidated list of library resources requested on loan and/or as donation. Consolidated list of resources for donation requested to large bookstores, sponsorship opportunities for Barnes & Noble, etc. Also additional resources to purchase for the start-up community and costs associated. Event Partnerships: Contacts and terms of agreement with representatives of TEDx, The Moth, MashCincy Hospitality Partnerships: Contacts and potential relationships with coffee shops, breweries, restaurants, offering donations and/or retail installation. Video: Pitch demonstrating the market need, CincyFuses various amenities, and its potential impact on the larger Cincinnati start-up community.

References Hochman, David. "Office Party? Let's Tweet It." The New York Times. The New York Times, 05 May 2011. Web. 16 July 2012. <http://www.nytimes.com/2011/05/05/fashion/05Twitter.html?_r=1>. Frommer, Dan. "Check Out General Assembly, NYC's New, Ridiculously Gorgeous Startup Office Space (PHOTO TOUR)." Business Insider. N.p., 24 June 2011. Web. 16 July 2012. <http://www.businessinsider.com/general-assembly-tour-2011-1?op=1>. "Refinement Phase: The Lowdown." OpenIDEO. IDEO, 11 Mar. 2012. Web. 15 July 2012. <http://www.openideo.com/fieldnotes/openideo-team-notes/the-lowdown-on-refinement->. "Coworking Spaces." Deskmag. N.p., n.d. Web. 15 July 2012. <http://www.deskmag.com/en/coworking-spaces>. "FrontPage." Coworking Wiki. N.p., n.d. Web. 15 July 2012. <http://wiki.coworking.info/w/page/16583831/FrontPage>. Tang, Andrew, Genevieve DeGuzman, and Campbell McKellar. Working in the UnOffice. N.p.: Night Owls, 2011. Print.