Lalbhai Group (Arvind Mills)

Posted by retailigence on August 30, 2008

Objectives
Our main objective for compiling information on Arvind mills is to cover knowledge about those Denim brands which are unknowingly associated with foreign image or origin, but actually either they are created by Arvind Mills or their franchise has been taken by them. Beside these there are many more brands which are complimentary to apparel industry and produced by Lalbhai Groups in record quantity.

TEXTILES / YARNS / GARMENTS

1. 2. The Arvind Mills Limited The Arvind Products Limited

OTHERS
1. 2. 3. Atul Limited Amol Dicalite Limited Anup Engineering Limited

ARVIND MILLS LIMITED

The Arvind Mills was set up with the pioneering effort of the Lalbhai brothers in 1931. With the best of technology and business acumen, Arvind has become a true Indian multinational, having chosen to invest strategically, where demand has been high and quality required has been superlative. Today, the Arvind Mills Limited is the flagship company of Rs.20 billion (US$ 500 million) Lalbhai Group. In the regular changing scenario of fashion, company has maintained its focus on its core product which gives an upper hand in the competition through the world. With its presence across the textile value chain, the company endeavors to be a one-stop shop for leading garment brands. Forevision and Technology has brought Arvind to be one of the top three producers of Denim in the world, and on its way becoming the Global Textile Conglomerate, Arvind is already making its presence felt in Shirtings, Knits and Khakis fabrics apart from being all set to create ripples in the ready to wear Garments world over.

ARVIND PRODUCTS LIMITED

The company is a subsidiary of The Arvind Mills Limited. The principal business segments of the company include manufacturing and marketing of Voiles fabrics, Bottomweight fabric (khakis) and Yarn. The company operates through its divisions viz: Arvind Intex (with both ring and open end yarn manufacturing under one roof), Arvind Cotspin (manufacturing 100% cotton

yarn and double yarn in a wide range of counts and varieties) and Ankur Textiles (manufacturing of Voiles)

ATUL LIMITED
The Rs.600 crore Atul Products, set up in 1947, is one of the Asias largest and greenest chemical complexes. The company has grown to become Indias largest dyestuffs manufacturer, making and marketing over 250 varieties of chemical and intermediates, from basic commodity chemicals to specialty intermediate required for the agrochemical, defense, dyestuff, leather, paper, pharmaceutical and textile industries. Atul exports to more than 50 countries. For more details, visit atul.co.in

AMOL

DICALITE

LIMITED

A group company with the business ranging from Textile clothing to Filter Aids to Perlite Products. ANUP ENGINEERING LIMITED It is one of the leading Engineering companies engaged in manufacturing process equipment for Chemicals, Refineries, Petrochemicals, Pharmaceuticals, Fertilizers, Drugs and Allied Industries. The company is equipped with Laboratory to carry out various destructive and non-destructive tests apart from an independent quality control department. The company undertakes design and manufacture of equipments to meet the requirements of national and international codes such as ASME, BS-5500, TEMA, EJMA, IBR, IS2825 etc for design, manufacturing and testing apart from any other specific quality requirements specified by the customer. Equipment and components are manufactured out of carbon steel, stainless steel, monel, inconel, cupronickle, aluminum alloys, clad sheets, querched and tempered steels, etc.

History
Kasturbhai Lalbhai Narottambhai Lalbhai Chimanbhai Lalbhai

The Evolution
1930 was a year the world suffered a traumatic depression. Companies across the globe began closing down. In UK and in India the textile industry in particular was in trouble. At about this time, Mahatma Gandhi championed the Swadeshi Movement and at his call, people from all India began boycotting fine and superfine fabrics, which had so far been imported from England. In the midst of this depression one family saw opportunity. The Lalbhais reasoned that the demand for fine and superfine fabrics still existed. And any Indian company that met this demand would surely prosper. The three brothers, Kasturbhai, Narottambhai and Chimanbhai decided to put up a mill to produce this superfine fabric. Next they looked around for state-of-

the-art machinery that could produce such high quality fabric. Their search ended in England. The best technology of that time was acquired at a most attractive price. And a company called Arvind Mills was born. Arvind Mills started with a share capital of Rs 2,525,000 ($55,000) in the year 1931. With the aim of manufacturing the high-end superfine fabrics Arvind invested in very sophisticated technology. With 52,560 ring spindles, 2552 doubling spindles and 1122 looms it was one of the few companies in those days to start along with spinning and weaving facilities in addition to full-fledged facilities for dyeing, bleaching, finishing and mercerizing. The sales in the year 1934, three years after establishment were Rs 45.76 lakhs and profits were Rs 2.82 lakhs. Steadily producing high quality fabrics, year after year, Arvind took its place amongst the foremost textile units in the country. In the mid 1980s the textile industry faced another major crisis. With the power loom churning out vast quantities of inexpensive fabric, many large composite mills lost their markets, and were on the verge of closure. Yet that period saw Arvind at its highest level of profitability. There could be no better time, concluded the Management, for a rethink on strategy. The Arvind management coined a new word for it new strategy Renovision. It simply meant a new way of looking at issues, of seeing more than the obvious and that became the corporate philosophy. The national focus paved way for international focus and Arvinds markets shifted from domestic to global, a market that expected and accepted only quality goods. An in-depth analysis of the world textile market proved an eye opener. People the world over were shifting from synthetic to natural fabrics. Cottons were the largest growing segments. But where conventional wisdom pointed to popular priced segments, Renovision pointed to high quality premium niches. Thus in 1987-88 Arvind entered the export market for two sections. Denim for leisure and fashion wear. And high quality fabric for cotton shirtings and trousers. By 1991 Arvind reached 1600 million meters of Denim per year and it was the third largest producer of denim in the world. In 1997 Arvind set up a state-of-the-art shirting, gabardine and knits facility, the largest of its kind in India, at Santej. With Arvinds concern for environment a most modern affluent treatment facility with zero affluent discharge capability was also established. Year 2005 is a watershed year for textiles. With the mulitifiber agreement getting phased out and the disbanding of quotas, international textile trade is poised for a quantum leap. In the domestic market too, the rationalizing of the cenvat chain and the growth of the organized retail industry is likely to make textiles and apparel see an explosive growth Arvind has carved out an aggressive strategy to verticalize its current operations by setting up world-scale garmenting facilities and offering a one-stop shop service, of offering garment packages, to its international and domestic customers. With the Indian economy poised for rapid growth, Arvind brands with its international licenses of 1. Lee 2. Wrangler 3. Arrow 4. Tommy Hilfiger
and its own domestic brands of 1. Flying Machine 2. Newport 3. Excalibur

4. Ruf & Tuf is setting its vision on becoming the largest apparel brands company in India