TEDDIE A.

CUSTODIO

BSICT IV-1

DATA WAREHOUSE Data Warehouse It is a collection of data that supports management decision making. Integrated, subject-oriented, time-variant, nonvolatile database that provides support for decision making Data Warehousing It is the organization of data into a data warehouse. Data Mart Small Data Stores More manageable data sets Targeted to meet the needs of small groups within the organization Small, Single-Subject data warehouse subset that provides decision support to a small group of people

Enterprise Data Warehouse It is a large scale data warehouse that is used across the enterprise for decision support. Factors Affecting the Process of Data Warehousing 1. Hardware 2. Data 3. Software-

DATA MINING Data Mining Discover previously unknown data characteristics, relationships, dependencies, or trends Typical Data Analysis Relies on end users Define the Problem Select the Data Initial the Data Analysis Reacts to External Stimulus Proactive Automatically searches Anomalies

Possible Relationships Identify Problems before the end-user Three Stages of Data 1. Data 2. Information 3. Knowledge

Figure 1.Extraction of Knowledge from Data

Four Phases of Data Mining 1. Data Preparation Identify the main data sets to be used by the data mining operation (usually the data warehouse) 2. Data Analysis and Classification Study the data to identify common data characteristics or patterns Data groupings, classifications, clusters, sequences Data dependencies, links, or relationships Data patterns, trends, deviation 3. Knowledge Acquisition Uses the Results of the Data Analysis and Classification phase Data mining tool selects the appropriate modeling or knowledge-acquisition algorithms Neural Networks

Decision Trees Rules Induction Genetic algorithms Memory-Based Reasoning

4. Prognosis Predict Future Behavior Forecast Business Outcomes 65% of customers who did not use a particular credit card in the last 6 months are 88% likely to cancel the account. KNOWLEDGE MANAGEMENT Knowledge Management It is the combination of activities involved in gathering, organizing, sharing, analyzing and disseminating knowledge to improve an organizations performance. Having the purpose of knowing where to find the information regarding the subject instead of knowing what is the subject. Attempts to put procedures and technologies in place that do the following: Transfer individual knowledge into databases Filter and separate the most relevant knowledge Organize that knowledge in databases that either: Allow other employees to easily access the knowledge Push specific knowledge to employees based on their pre-specified needs Three Specific Areas of Knowledge Management 1. People 2. Processes 3. Technology

References: Waman Jawadekar, "Management Information Systems , 4th Edition, Tata McGraw-Hill Publishing Company Limited. E. Turban, J. Aronson, T.P. Liang, R. Sharda, Decision Support and Business Intelligence Systems, 8th Edition, Pearson Education.