A PROJECT REPORT ON IMPACT OF ADVERTISEMENT OF BAJAJ ON CUSTOMERS UNDERTAKEN AT (MAHALAXMI MOTORS, NAVSARI) Submitted By: (Arjunbhai B.

Patill) (0039) Guided By: (Mrs.Verangni patil) MBA PROGRAMME (YEAR 2007-2009) SAHYADRI INSTITUTE OF MANAGEMENT STUDIES UNIVERSITY OF PUNE

SAHYADRI INSTITUTE OF MANAGEMENT STUDIES

COLLEGE CERTIFICATE

This is to certify that the Summer Project report entitled Impact of advertisement of Bajaj on customer at Mahalaxmi Motors Ltd. Submitted by Arjunbhai B. Patil, 0039 towards the partial fulfillment of the requirement for the degree of Master of Business Administration has been found satisfactory.

[ Mrs. Verangni patil ] Faculty Guide

[Dr. Nitin Mankar] Director

DECLARATION
I hereby declare that the summer project report entitled Impact of advertisement of Bajaj on customers is purely an original work done by me toward the fulfillment of the award of degree of Master of Business Administration. Any information taken from different sources has been duly acknowledged. I further declare that the personal data and information received from any respondent during survey has not been shared with any one and is used for academic purpose only.

Arjunbhai B. Patil

ACKNOWLEDGEMENT
First I would like to thank Dr. Nitin Mankar, Director, Sahyadri institute of Mangement Studies, Tathawade for making available all facilities in fulfilling the requirements for the research work. To make anything successful one need help and corporation from people involve directly or indirectly. It was my reminding experience to work with my guide Mrs. Verangni patil, Faculty, Sahyadri institute of Mangement Studies, Tathawade, I wish to express my deep sense of gratitude to them for providing me valuable comments and suggestion for making this project. Indeed they have served me with their best knowledge to sharpen and refine my knowledge about the subject. I consider its privilege of mine to work under their guidance and supervision. I also wants to thank Mr. Dhaval Patel, managing director of Mahalaxmi Motors for allowing me and helping out to carry the project work at Mahalaxmi Motors. I also thank to all the staff of Mahalaxmi Motors for providing their valuable time and knowledge to me. Arjunbhai B. Patil

INDEX

Chapter 1.

Particulars INTRODUCTION 1.1 History of two wheeler 1.2 Industry profile 1.3 Company profile 1.4 Sales information 1.5 Literature review RESERCH METHODILOGY 2.1 Management problem 2.2 Objective 2.3 Research design 2.4 Types of sampling 2.5 Types of data collection 2.6 Limitation DATA ANALYSIS AND INTERPRITATION FINDINGS RECOMMENDATION 5.1 conclusion APPENDIX BIBLIOGRAPHLY

Page no.

2.

3. 4. 5. 6. 7.

CHATER: 1 INTRODUCTION

History of two wheeler:

Two-wheelers were originated by the modification of bicycles. Edward Butler, an Englishman, built the first motor tricycle in 1884. The first gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler, of Bad Cannstatt, Germany, in 1885. Gottlieb Daimler, who later teamed up with Karl Benz to form the DaimlerBenz Corporation is credited with building the first motorcycle in 1885, one wheel in the front and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. It was constructed mostly of wood, the wheels were of the iron-banded wooden-spoked wagon-type. This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may have had a spray-type carburetor. One of this type of machine was demonstrated at fairs and circuses in the eastern US in 1867. The first practical engines and motorcycles were designed by the French and Belgians, followed by British, German, Italian, and American makers. The popularity of the vehicle increased, especially after 1910. During World War First the motorcycle was used by all branches of the armed forces in Europe, principally for dispatching. After the war it enjoyed a sport craze until the Great Depression began in 1929. After World War II motorcycles are being used for high-speed touring and sport competitions.

During the 1950s with the help of Western Europe and parts of the United States, the development of a new type of vehicle that is light weighted motorcycle is become possible, later on it is known as moped. The first moped Originating in Germany as a 50-cubic-centimetre machine with simple controls and low initial cost, it was largely free of licensing and insurance regulations except in Great Britain. The more sophisticated motor scooter originated in Italy after World War II, led by manufacture of a 125-cubic-centimetre model. Even with strong competition from West Germany, France, Austria, and Britain, the Italian scooters maintained the leading position in the diminishing market.

Industry Profile:India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of twowheelers produced and domestic sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India started manufacturing scooters in the country. In 1948, Bajaj Auto began trading in imported Vespa scooters and threewheelers. Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in 1971.

Because of government regulation, foreign companies were not allowed to operate in Indian market. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The two-wheeler market was opened to foreign competition in the mid-80s. With the new feature of fuel efficient low power bikes, demand swelled, resulting in Hero Honda - then the only producer of four stroke bikes (100cc category), gaining a top slot. The entry of Kinetic Honda in mid-eighties with a barometric scooter helped in providing ease of use to the scooter owners. This helped in inducing youngsters and working women, towards buying scooters, who were earlier, inclined towards moped purchases.

Company Profile:
Bajaj Auto is a major Indian automobile manufacturer. It is India's second largest and the world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and threewheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. The company was mainly known for manufacturing the scooter which was introduced with the brand name of Bajaj Chetak. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses Scooterettes, Scooters and Motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.

Sales information:
2007-08 2139779 2161095 482026 2006-07 2379499 2399996 301766 2005-06 1912306 2029176 174907 2004-05 1449710 1602646 130945

Motorcycles Two wheelers Exports

Bajaj is the largest exporter of motorcycles in the country with a market share of 63.55%. in the first quarter of financial year 2008-09 company sells 558633 motorcycles, and companys total export were 170877 two-wheelers. The company is having units in Indonesia, Latin America and Netherlands. It has recently start new subsidiary in Netherlands with the investment of 583 crores.

LITERATURE REVIEW
About Advertisement:Advertising has come to stay as a part of the modem economic system and present-day society. Without advertising communicating to consumers about the vast variety of goods and services available is impossible. Now-a-days advertising is being effectively used for promotion of number of goods. Advertising has played a critical role in the development process by creating a demand for goods. Multinational companies used advertisement as a tool of communicating with its customers. Small firms are also using the advertisement in local media for communication. A question may come up to the new firm that what to communicate, how to communicate, which media to be used and how

often it should communicate and most importantly to whom to communicate. Various communicating tools are available for communicating with the consumers. Advertisement is one of the communicating tools. A firm can advertise through newspapers, magazines, brochures, pamphlets, hoardings, T.V., internet, radio, directories, posters and leaflets etc. But all these communicating tool may be of no use if the consumers are provided unnecessary information. So an advertisement should take interest of what info does the consumer need and should provide the same by advertising. Advertising is an instrument of information. Advertisements gives information about products, features, functions, specifications and prices to prospective buyers. A company may get a competitive advantage by providing all the necessary information demanded by the consumers. Advertising informs a customer about the various choices available in the market. It is also the most economical tool for providing the information to the prospective audience. According to Philip Kotler advertisement are any paid form of non-personal presentation and promotional of ideas, goods or services by an identified spons

CHAPTER: 2 RESEARCH METHODOLOGY

Research Methodology
Management Problem: What should be done by the Mahalaxmi Motors in order to create an image through advertisement? Problem Definition: How advertisement should be used in order to deliver and communicate the message? Primary Objective: Measure effectiveness of advertisement and effective way of using the advertisements. Secondary Objective: To find out important factor, to which customers give more importance while perceiving an advertisement. To measure overall customer perception towards the advertisement. To measure customers opinion towards the advertisements? What information would the customer expect to get through the advertisements? Research Design: Here the Descriptive research design has been used because here we want to know the customers opinion towards the Advertisement.

Types of Sampling: Here we are going to use the Non Probability Sampling (convenience sampling) method in order to collect the samples. Types of Data Used: 1. Primary Data: Primary data are collected by the Survey method of data collection. 2. Secondary Data: Secondary data are collected from business magazines, research books, marketing, other research reports and websites. Types of Data Collection Method: The data collection method used is survey method. Here the primary data are collected by questionnaire and secondary data are collected from the websites and magazines and literature. Sampling Plan: XXX It includes students, businessperson, and employees who are the potential customers of the product. Sample Size: 139 Respondents opinion is been taken.

Research Instrument: Questionnaire is going to be use for the purpose of the data collection as the research instrument. Questionnaire will consist of closed ended, open ended and single choice questions. DATA COLLECTION: Field Area: Area for survey is Navsari city and surrounding region. Contact Method: Contact method for survey is face to face personal interview. Statistical Test Used: Here I have used statistical tests in order to find out whether there is any significance difference between sample statistic and hypothesized population parameter. One Sample T-test: One sample T-test is used when the type of data are interval in nature. Its used to test whether the mean of a single variable differs from a specified constant or not. The test carried out here is with the 95% confidence level. How to Conduct Statistical Test: I have used SPSS software for doing all kind of statistical test.

Various statistical terms: Mean: The means value is obtained by adding up all the numbers and dividing them by total by number of items. Standard deviation: a probability distribution, random variable, or population or multiset of values is a measure of its values.

LIMITATIONS
The survey work was conducting with the Navsari city only so it can not cover the preference of other areas consumer. The sample size taken for the survey work was 139 because of the limited time period. Every person gives answer as per their understanding so there is a possibility if mistakes in giving answer. There is a chance of mistake in the answers because of the limited knowledge of the respondent. This project work is prepared as per my limited under-standing. It is a consumer survey and not the market survey.

CHAPTER: 3 DATA ANALYSIS AND INTERPRITATION

1. Have you seen the advertisement of Bajajs motorcycles? Purpose: This question is asked in order to know whether people are aware and have seen the advertisement of Bajaj or not.

Awarenenss of Advertisement

2%

Yes No

98%

Interpretation: From the above chart we can say that 98% that is 136 of the total respondents are aware of the advertisement of Bajaj and only 3 of the total respondents do not aware about the Bajajs advertisement. The ratio of awareness is too high because Bajajs advertisements are broadcasted through various media like Television, Radio and Newspaper and people came across the advertisement of Bajaj through these media.

2. Which media do you most prefer for watching the advertisement? Purpose: This question is asked in order to know that which media is preferred most by the people for watching the advertisement.

Hoardings 4% Magazine 12% T.V. Internet 14% T.V. 45% Radio Newspaper Internet Magazine Hoardings Newspaper 13% Radio 12%

Interpretation: From the above chart we can say that 45% people prefer Television for watching the advertisement while 14% prefer Internet, 13% people prefer Newspaper, 12% people prefer Radio, 12% people prefer magazine and only 4% people prefer Hoardings for watching the advertisements. So we can say that the most of the people preferred Television for watching the advertisements.

4.1 What is the importance of Mileage to be described in the advertisement of a bike? 1=Not Important, 2=marginally Important, 3=Partly Important, 4=Greatly Important, 5=Most Important Null Hypothesis (HO): There is no significant difference between calculated mean (4.32) and hypothesized mean (4). In other words, we hypothesized that people give greatly importance to the mileage. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not give greatly importance to the mileage. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.057 Std. Error Mean .090

N Milea ge 139

Mean 4.32

One-Sample Test Test Value = 4 95% Confidence Interval of the Mean Difference Differen ce Lower Upper .317 .14 .49

t Milea ge 3.532

Df 138

Sig. (2tailed) .001

Interpretation: At 95% confidence level, the significance value is 0.001 which is less than 0.05; therefore we reject the null hypothesis and accept the alternative hypothesis. In other words, people do not give greatly importance to the mileage. So from the mean 4.32 and from the t-value 3.532, we can say that people give above greatly importance to the mileage. 4.2 What is the importance of Price to be described in the advertisement of a bike? 1=Not Important, 2=marginally Important, 3=Partly Important, 4=Greatly Important, 5=Most Important Null Hypothesis (HO): There is no significant difference between calculated mean (3.98) and hypothesized mean (4). In other words, we hypothesized that people give greatly importance to the price. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that the people do not give greatly importance to the price.

Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.201 Std. Error Mean .102

N pric e 139

Mean 3.98

One-Sample Test Test Value = 4 95% Confidence Interval of the Mean Difference Differen ce Lower Upper -.022 -.22 .18

t pric e -.212

Df 138

Sig. (2tailed) .832

Interpretation: At 95% confidence level, the significance value is 0.832 which is greater than 0.05 therefore we accept the null hypothesis and reject the alternative hypothesis. In other words we can say that people give greatly importance to the price. 4.3 What is the importance of Style to be described in the advertisement of a bike? 1=Not Important, 2=marginally Important, 3=Partly Important, 4=Greatly Important, 5=Most Important Null Hypothesis (HO): There is no significant difference between calculated mean (4.08) and hypothesized mean (4). In other words, we hypothesized that people give greatly importance to the style. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not give greatly importance to the style. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4

One-Sample Statistics Std. Mean Deviation 4.08 1.029 Std. Error Mean .087

style

N 139

One-Sample Test Test Value = 4 95% Confidence Interval of the Mean Difference Sig. (2- Differen tailed) ce Lower Upper .366 .079 -.09 .25

style

t .907

Df 138

Interpretation: At 95% confidence level, the significance value is 0.366 which is greater than 0.05 and therefore we accept the null hypothesis and reject the alternative hypothesis. In other words we can say that people give greatly importance to the style of the bike. 4.4 What is the importance of Power/Pick-up to be described in the advertisement of a bike? 1=Not Important, 2=marginally Important, 3=Partly Important, 4=Greatly Important, 5=Most Important Null Hypothesis (HO): There is no significant difference between calculated mean (4.12) and hypothesized mean (4). In other words, we hypothesized that people give greatly importance to the power.

Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not give greatly importance to the power. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.011 Std. Error Mean .086

N Pow er 139

Mean 4.12

One-Sample Test Test Value = 4 Mean 95% Confidence Sig. (2- Differen Interval of the tailed) ce Difference Upp Lower er Lower Upper .156 .122 -.05 .29

t Lower Pow er 1.427

Df Upper 138

Interpretation:

At 95% confidence level, the significance value is 0.156 which is greater than 0.05 therefore we accept the null hypothesis and reject the alternative hypothesis. In other words, people give greatly importance to the power. 4.5 What is the importance of Features to be described in the advertisement of a bike? 1=Not Important, 2=marginally Important, 3=Partly Important, 4=Greatly Important, 5=Most Important Null Hypothesis (HO): There is no significant difference between calculated mean (3.84) and hypothesized mean (4). In other words, we hypothesized that people give greatly importance to the features. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not give greatly importance to the features. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4

One-Sample Statistics

N Featur es 139

Mean 3.84

Std. Deviation 1.098

Std. Error Mean .093

One-Sample Test Test Value = 4 95% Confidence Interval of the Mean Difference Differen ce Lower Upper -.158 -.34 .03

t Featur es -1.699

Df 138

Sig. (2tailed) .092

Interpretation: At 95% confidence level, the significance value is 0.092 which is greater than 0.05 therefore we accept the null hypothesis and reject the alternative hypothesis. In other words we can say that people give greatly importance to the features to be described in the advertisement of a bike. 4.6 What is the importance of Finance to be described in the advertisement of a bike? 1=Not Important, 2=marginally Important, 3=Partly Important, 4=Greatly Important, 5=Most Important Null Hypothesis (HO): There is no significant difference between calculated mean (3.32) and hypothesized mean (4). In other words, we hypothesized that people give partly importance to the finance.

Alternative

Hypothesis

(H1):

There

is

significant

difference between calculated mean and hypothesized mean. So we hypothesized that people do not give partly importance to the finance. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 3 One-Sample Statistics Std. Deviation 1.167 Std. Error Mean .099

N finan ce 139

Mean 3.32

One-Sample Test Test Value = 3 95% Confidence Interval of the Mean Difference Differen ce Lower Upper .317 .12 .51

t financ e 3.197

Df 138

Sig. (2tailed) .002

Interpretation: At 95% confidence level, the significance value is 0.000 which is less than 0.05 and therefore we reject the null hypothesis and accept the alternative hypothesis. In other words, people do not give partly importance to the finance

to be described in the advertisement. From mean 3.32 and t-value 3.197, we can say that people give above partly importance to the finance. 4.7 What is the importance of Service to be described in the advertisement of a bike? 1=Not Important, 2=marginally Important, 3=Partly Important, 4=Greatly Important, 5=Most Important Null Hypothesis (HO): There is no significant difference between calculated mean (4.08) and hypothesized mean (4). In other words, we hypothesized that people give greatly importance to the service. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not give greatly importance to the service. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics N Mean Std. Deviation Std. Error

Mean servic e 139 4.08 1.210 .103

One-Sample Test Test Value = 4 95% Confidence Interval of the Mean Difference Differen ce Lower Upper .079 -.12 .28

t servic e .771

Df 138

Sig. (2tailed) .442

Interpretation: At 95% confidence level, the significance value is 0.442 which is greater than 0.05 therefore we accept the null hypothesis and reject the alternative hypothesis. In other words, people give greatly importance to the service. 4.8 What is the importance of the image of the company to be described in the advertisement of a bike? 1=Not Important, 2=marginally Important, 3=Partly Important, 4=Greatly Important, 5=Most Important Null Hypothesis (HO): There is no significant difference between calculated mean (4.50) and hypothesized mean (4). In other words, we hypothesized that people give greatly importance to the image of the company.

Alternative

Hypothesis

(H1):

There

is

significant

difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not give greatly importance to the image of the company. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation .912 Std. Error Mean .077

N Imag e 139

Mean 4.50

One-Sample Test Test Value = 4 95% Confidence Interval of the Mean Difference Differen ce Lower Upper .504 .35 .66

t Imag e 6.511

Df 138

Sig. (2tailed) .000

Interpretation: At 95% confidence level, the significance value is 0.000 which is less than 0.05 and therefore we reject the null hypothesis and accept the alternative

hypothesis. In other words, people do not give greatly importance to the image of the company. But from the mean 4.50 and t-value 6.511, we can say that people give above greatly importance to the image of the company. 5. The advertisements of Bajaj help you in purchasing a bike. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Null Hypothesis (HO): There is no significant difference between calculated mean (3.37) and hypothesized mean (3). In other words, we hypothesized that people are neutral about that the statement that advertisement of Bajajs bike help them in purchasing a bike. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people are not neutral about the statement that the advertisement of Bajajs bike help them in purchasing a bike. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 3

One-Sample Statistics

N Advertisement help in purchasing bike One-Sample Test 139

Mean 3.37

Std. Deviation 1.331

Std. Error Mean .113

T Advertisemen t help Interpretation: 3.313

df 138

Test Value = 3 Mean 95% Confidence Sig. (2- Differen Interval of the tailed) ce Difference Lower Upper .001 .374 .15 .60

At 95% confidence level, the significance value is 0.001 which is less than 0.05; therefore we reject the null hypothesis and accept the alternative hypothesis. In other words, people are not neutral about the statement that the advertisement of Bajaj helps them in buying a new bike. But from the mean 3.37 and t-value 3.313, we can say that people are above neutral level about the statement that advertisements of Bajajs bike help them in purchasing a bike.

6. Comparison with other companys bikes should be given. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree

Null Hypothesis (HO): There is no significant difference between calculated mean (3.50) and hypothesized mean (4). In other words, we hypothesized that people agree that a comparison table between various bikes should be given. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not agree that a comparison table between various bikes should be given. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.024 Std. Error Mean .087

N Comparis ons 139

Mean 3.50

One-Sample Test Test Value = 4 Sig. (2Mean

df

95% Confidence

tailed) Compari sons -5.797 138 .000

Differen ce -.504

Interval of the Difference Lower Upper -.68 -.33

Interpretation: At 95% confidence level, the significance value is 0.000 which is less than 0.05, so we reject the null hypothesis and accept the alternative hypothesis. Thats why we can say that people do not agree with the statement that comparative advertisement of various bikes should be given. 7. Comparison of Bajajs various bikes should be given. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Null Hypothesis (HO): There is no significant difference between calculated mean (3.20) and hypothesized mean (3). In other words, we hypothesized that people agree that a comparison table between Bajajs own bikes should be given. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people are not neutral that a comparison table between Bajajs own bikes should be given. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature.

Significance level: 0.05 Test value: 3 One-Sample Statistics Std. Deviation 1.264 Std. Error Mean .107

N Compari son 139

Mean 3.20

One-Sample Test Test Value = 3 Mean 95% Confidence Sig. (2- Differen Interval of the tailed) ce Difference Lower Upper .062 .201 -.01 .41

t Compari son 1.879

df 138

Interpretation: At 95% confidence level, the significance value is 0.062 which is greater than 0.05, therefore we accept the null hypothesis and reject the alternative hypothesis. So we can say that people are neutral with the statement that comparative advertisement between Bajajs own bikes should be given.

8. Attractive colour of the advertisements is expected. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree

Purpose: to know whether people like to see the colourful advertisements or not. Null Hypothesis (HO): There is no significant difference between calculated mean (3.78) and hypothesized mean (4). In other words, we hypothesized that people do not agree that attractive colours are expected by them in the advertisements. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not agree that attractive colours is expected in the advertisements. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.108 Std. Error Mean .094

N Colo ur 139

Mean 3.78

One-Sample Test Test Value = 4 Sig. (2Mean 95% Confidence tailed) Differen Interval of the

Df

ce Colo ur -2.296 138 .023 -.216

Difference Lower Upper -.40 -.03

Interpretation: At 95% confidence level, the significance value is 0.000 and therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people do not expect and want to see the colourful advertisement. 9. Hoardings are a good way of getting information about bikes. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Null Hypothesis (HO): There is no significant difference between calculated mean (3.35) and hypothesized mean (3). In other words, we hypothesized that people are neutral about the statement that hoardings are good way of getting information about bikes. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people are not at neutral level about the statement that hoardings are good way of getting information about bikes. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05

Test value: 3 One-Sample Statistics Std. Deviation 1.075 Std. Error Mean .091

N Hoardi 139 ng One-Sample Test

Mean 3.35

Test Value = 3 95% Confidence Interval of the Mean Sig. (2- Differen Difference tailed) ce Lower Upper 138 .000 .345 .17 .53

T Hoardi ng 3.788

Df

Interpretation: At 95% confidence level, the significance value is 0.000 which is less than 0.05 and therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people are not neutral with the statement that the hoardings are good way of getting information about bikes. So from the mean 3.35 and from the t-value 3.788, we can say that people are above neutral level with the statement that the hoardings are good way of getting information about the bikes. 10. Big advertisement plays more attention. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree

Null Hypothesis (HO): There is no significant difference between calculated mean (3.57) and hypothesized mean (4). In other words, we hypothesized that people agreed that they pay more attention towards big advertisement. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not agreed with the statement that they pay more attention towards big advertisement. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.130 Std. Error Mean .096

N Big advertisemen t 139

Mean 3.57

One-Sample Test

Test Value = 4 95% Confidence Interval of the Mean Difference Differen ce Lower Upper -.432 -.62 -.24

t Big ads -4.505

Df 138

Sig. (2tailed) .000

Interpretation: At 95% confidence level, the significance value is 0.000 which is less than 0.05 and therefore we reject the null hypothesis and accept the alternative hypothesis. In other words, people do not agree with the statement that they pay more attention towards big advertisements. From the mean 3.57 and from the tvalue -4.505, we can say that people are less than agree with the statement that they pay more attention towards big advertisement. 11. Involvement of celebrity in the advertisement creates brand-image. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Purpose: to know whether involvement of celebrity creates brand image of the company or not. Null Hypothesis (HO): There is no significant difference between calculated mean (3.45) and hypothesized mean (3). In other words, we hypothesized that people are neutral with the statement that they pay more attention when a celebrity is included in the advertisements and it creates brand image about the company.

Alternative

Hypothesis

(H1):

There

is

significant

difference between calculated mean and hypothesized mean. In other words, we hypothesized that people are not neutral about the statement that they pay more attention when a celebrity is included in the advertisements and it creates brand image about the company. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 3 One-Sample Statistics Std. Deviation 1.168 Std. Error Mean .099

N celebri ty 139

Mean 3.45

One-Sample Test Test Value = 4 95% Confidence Interval of the Mean Difference Differen ce Lower Upper .446 .25 .64

t Celebr ity 4.501

Df 138

Sig. (2tailed) .000

Interpretation:

At 95% confidence level, the significance value is 0.000 which is less than 0.05; therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people do not agree with the statement that they pay more attention when a celebrity is included in the advertisements and it creates brand image in their minds about the company. From the mean 3.45 and from the t-value 4.501, we can say that people above neutral level with the statement that they pay more attention towards big advertisements. 12. Showing advertisements frequently make a good brand-image. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Purpose: to know whether people appreciate the repetition of the advertisement. Null Hypothesis (HO): There is no significant difference between calculated mean (3.40) and hypothesized mean (3). In other words, we hypothesized that people are neutral about the statement that showing advertisements frequently make a good brand-image of the company. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people are not at neutral level about the statement that showing advertisements frequently make a good brand-image of the company. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature.

Significance level: 0.05 Test value: 3 One-Sample Statistics Std. Deviation 1.238 Std. Error Mean .105

N repeat ads 139

Mean 3.40

One-Sample Test Test Value = 3 Mean Differen ce Lower .403 95% Confidence Interval of the Difference Upper .61

t repeat ads 3.837

df 138

Sig. (2tailed) .000

.20

Interpretation: At 95% confidence level, the significance value is 0.000 which is less than 0.05; therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people are not at neutral level about the statement that showing advertisements frequently does make a good brand-image of the company. From the mean 3.40 and from the t-value 3.837, we can say that people are above neutral level with the statement that showing advertisements frequently make a good brand-image of the company. 13. An advertisement on the first page gives more attention. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree

Purpose: to know how much attention people pay to the advertisement displayed on the first page. Null Hypothesis (HO): There is no significant difference between calculated mean (3.38) and hypothesized mean (4). In other words, we hypothesized that people agree that they pay more attention when an advertisement is been displayed on the first page. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 3 One-Sample Statistics Std. Deviation 1.200 Std. Error Mean .102

N first page 139

Mean 3.38

One-Sample Test Test Value = 3 Sig. (2Mean 95% Confidence tailed) Differen Interval of the

Df

Difference ce first page 3.745 138 .000 .381 Lower .18 Upper .58

Interpretation: At 95% confidence level, the significance value is 0.000 which is less than 0.05; and therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people are not neutral with the statement that they pay more attention when an advertisement is been displayed on the first page. From the mean 3.38 and from the t-value 3.745, we can say that people are above neutral level with the statement that they pay more attention when an advertisement is been displayed on the first page. 14. The language of the advertisement should be simple. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Purpose: to know whether people prefer simple and easy to understand language or not. Null Hypothesis (HO): There is no significant difference between calculated mean (3.66) and hypothesized mean (4). In other words, we hypothesized that people agree that the language of the advertisement should be simple and easy. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that

people do not agree with the statement that the language of the advertisement should be simple and easy Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.126 Std. Error Mean .096

N Langua ge 139

Mean 3.66

One-Sample Test Test Value = 4 Mean Differen ce Lower -.338 95% Confidence Interval of the Difference Upper -.15

t Langua ge -3.539

Df 138

Sig. (2tailed) .001

-.53

Interpretation: At 95% confidence level, the significance value is 0.001 which is less than 0.05; and therefore we reject the null hypothesis and accept the alternative

hypothesis. So we can say that people do not agree with that the language of the advertisement should be simple and easy. From the mean 3.66 and from the t-value -3.539, we can say that people are above neutral level with the statement that the language of the advertisement should be simple and easy. 15. The advertisement describes the real quality of Bajajs bike. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Purpose: to know that how much people believe that the advertisement describe the real quality of Bajajs bike. Null Hypothesis (HO): There is no significant difference between calculated mean (3.22) and hypothesized mean (4). In other words, we hypothesized that people agree that the advertisement describes the real quality of Bajajs bike. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics

N Qual ity 139

Mean 3.22

Std. Deviation 1.167

Std. Error Mean .099

One-Sample Test Test Value = 3 Mean Differen ce .223 95% Confidence Interval of the Difference Lower .03 Upper .42

t Qual ity 2.252

Df 138

Sig. (2tailed) .026

Interpretation: At 95% confidence level, the significance value is 0.000 and therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people do not agree that the advertisement describes the real quality of Bajajs bike. From the mean 3.22 and from the t-value 2.252, we can say that people are above neutral level with the statement that advertisement describes the real quality of Bajajs bike.

16. You like to see the stunt making advertisements of bike.

1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Purpose: to know whether people like the present stunt making advertisement or not. Null Hypothesis (HO): There is no significant difference between calculated mean (3.43) and hypothesized mean (3). In other words, we hypothesized that people agree that they like to see the stunt making advertisement of the Bajajs bike. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people are not at neutral level with the statement that they like to see the stunt making advertisement of the Bajajs bike. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.269 Std. Error Mean .108

N stunt 139

Mean 3.43

One-Sample Test

Test Value = 3 Mean Sig. (2- Differen tailed) ce Lower .000 .432 .22 95% Confidence Interval of the Difference Upper .64

stunt

t 4.012

Df 138

Interpretation: At 95% confidence level, the significance value is 0.000 which is less than 0.05; so we reject the null hypothesis and accept the alternative hypothesis. So we can say that people do not agree that they like to see the stunt making advertisement of the Bajajs bike. From the mean 3.43 and from the t-value 4.012, we can say that people are above neutral level with the statement that they like to see the stunt making advertisement of the Bajajs bike. 17. Showing advertisement in prime-time pays more attention. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Purpose: to know the attention level of people for the advertisement during prime-time. Null Hypothesis (HO): There is no significant difference between calculated mean (3.20) and hypothesized mean (3). In other words, we hypothesized that people are at neutral level that they pay more attention when an advertisement is been telecast in prime-time. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that

people are not at neutral level that they pay more attention when an advertisement is been telecast in prime-time. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 3 One-Sample Statistics Std. Deviation 1.152 Std. Error Mean .098

N prime time 138

Mean 3.20

One-Sample Test Test Value = 3 95% Confidence Interval of the Mean Difference Differen ce Lower Upper .196 .00 .39

t prime time 1.996

df 137

Sig. (2tailed) .048

Interpretation:

At 95% confidence level, the significance value is 0.048 which is less than 0.05; and therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people are not at neutral level that they pay more attention when an advertisement is been telecast in prime-time. From the mean 3.20 and from the t-value 1.996, we can say that people are above neutral level with the statement that they pay more attention when an advertisement is been telecast in prime-time. 18. After seen advertisements, you like to buy a new bike of Bajaj. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree Purpose: to know intention that person would like to buy the bike of Bajaj after seen its advertisement. Null Hypothesis (HO): There is no significant difference between calculated mean (3.45) and hypothesized mean (3). In other words, we hypothesized that people are at neutral level that after seen the advertisement of Bajajs bike they would like to buy a new bike of Bajaj. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people are not at a neutral level that after seen the advertisement of Bajajs bike they would like to buy a new bike of Bajaj. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature.

Significance level: 0.05 Test value: 3 One-Sample Statistics Std. Mean Deviation 3.45 1.078 Std. Error Mean .091

buy

N 139

One-Sample Test Test Value = 3 Mean Sig. (2- Differen tailed) ce Lower .000 .453 .27 95% Confidence Interval of the Difference Upper .63

T buy 4.956 Interpretation:

Df 138

At 95% confidence level, the significance value is 0.000 which is lower than 0.05; so we reject the null hypothesis and accept the alternative hypothesis. So we can say that people do not agree that after seen the advertisement of Bajajs bike they would like to buy a new bike of Bajaj. From the mean 3.45 and from the t-value 4.956, we can say that people are above neutral level with the statement that after seen the advertisement of Bajajs bike they would like to buy a new bike of Bajaj. 19. An advertisement showing various schemes like cash refunds, rebates, gifts and free vouchers attract you. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree

Purpose: to know that how much do these promotional activities influence buying. Null Hypothesis (HO): There is no significant difference between calculated mean (3.28) and hypothesized mean (3). In other words, we hypothesized that people are neutral with the statement that advertisement showing various schemes attract them. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people are not at a neutral level that advertisement showing various schemes attract them. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 3

One-Sample Statistics

N scheme s 139

Mean 3.28

Std. Deviation 1.222

Std. Error Mean .104

One-Sample Test Test Value = 3 Mean Differen ce .281 95% Confidence Interval of the Difference Lower .08 Upper .49

t scheme s 2.707

Df 138

Sig. (2tailed) .008

Interpretation: At 95% confidence level, the significance value is 0.008 which is less than 0.05; and therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people are not neutral with the statement that advertisement showing various schemes attracts them. From the mean 3.28 and from the t-value 2.707, we can say that people are above neutral level with the statement that advertisement showing various schemes attracts them.

20. Bajajs advertisement provides you the necessary information.

1= Not at all, 2= Marginally, 3= Partly, 4= Greatly, 5= Fully Purpose: to know whether present advertisement of Bajaj provide necessary info or not. Null Hypothesis (HO): There is no significant difference between calculated mean (3.04) and hypothesized mean (3). In other words, we hypothesized that people agree that Bajajs advertisement provides partly information to the people. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not agree that Bajajs advertisement provides partly information to the people. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 3

One-Sample Statistics

Std. Std. info N 139 Mean Deviation 3.04 1.215 Error Mean .103

One-Sample Test Test Value = 3 95% Confidence Mean Sig. (2info T .419 Df 138 tailed) .676 Differen Interval of the Difference ce Lower Upper .043 -.16 .25

Interpretation: At 95% confidence level, the significance value is 0.676 and therefore we accept the null hypothesis and reject the alternative hypothesis. From the mean 3.04 and from the t-value .419, we can say that Bajajs advertisement provides partly information to the people.

21. You admire present advertisement of Bajaj. 1= Not at all, 2= Marginally, 3= Partly, 4= Greatly, 5= Fully

Purpose:

to

know

that

people

admire

present

advertisement of Bajaj or not. Null Hypothesis (HO): There is no significant difference between calculated mean (3.54) and hypothesized mean (4). In other words, we hypothesized that people greatly admire the present advertisement of Bajaj. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that people do not greatly admire the present advertisement of Bajaj. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 4 One-Sample Statistics Std. Deviation 1.072 Std. Error Mean .091

N Admi re 139

Mean 3.54

One-Sample Test

Test Value = 4 Mean Differen ce -.460 95% Confidence Interval of the Difference Lower -.64 Upper -.28

t admir e -5.065

Df 138

Sig. (2tailed) .000

Interpretation: At 95% confidence level, the significance value is 0.000 and therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people do not greatly admire the present advertisement of Bajaj. From the mean 3.54 and from the t-value -5.065, we can say that people admire the present advertisement of Bajaj less than greatly. 22. The advertisement of Bajaj meets with what it says. 1= Not at all, 2= Marginally, 3= Partly, 4= Greatly, 5= Fully Purpose: to know whether people believe that the bike meets with the advertisement with what it is saying. Null Hypothesis (HO): There is no significant difference between calculated mean (3.30) and hypothesized mean (3). In other words, we hypothesized that people partly believe that the advertisement of Bajaj meets with what it says. Alternative Hypothesis (H1): There is significant difference between calculated mean and hypothesized mean. In other words, we hypothesized that

people partly believe that the advertisement of Bajaj meets with what it says. Statistical Test: One sample t-test is chosen because the measurement of data is interval in nature. Significance level: 0.05 Test value: 3 One-Sample Statistics Std. Mean Deviation 3.30 1.184 Std. Error Mean .100

meet

N 139

One-Sample Test Test Value = 3 Mean Sig. (2- Differen tailed) ce Lower .003 .302 .10 95% Confidence Interval of the Difference Upper .50

t meet 3.010

Df 138

Interpretation:

At 95% confidence level, the significance value is 0.003 which is less than 0.05; and therefore we reject the null hypothesis and accept the alternative hypothesis. So we can say that people do not partly believe that the advertisement of Bajaj meets with what it says. From the mean 3.30 and from the t-value -5.065, we can say that people admire the present advertisement of Bajaj more than partly.

23. At which place you pay more attention to hoardings? [ [ ] Bus-stop ] Highways [ [ ] Railway station ] Traffic Signal [ ] Public garden

Purpose: - to know where people pay more attention to the hoardings. Where to see the hoarding Frequen Valid bus-stop railway station public garden Highway traffic signal Total cy 22 40 33 16 28 139 Percent 15.8 28.8 23.7 11.5 20.1 100.0 Valid Percent 15.8 28.8 23.7 11.5 20.1 100.0 Cumulativ e Percent 15.8 44.6 68.3 79.9 100.0

Interpretation:From the above figures of the table, we can say that from 139 respondents, 28.8% people would like to see the hoardings at the Railway Station, 23.7% would like to see the hoardings at the Public Garden, 20.1% would like to see hoardings at the traffic signal, 15.8% people would like to see the hoardings at

the Bus-stop while only 11.5% people would like to see the hoardings at the highways. 24.In which media would you like to find the advertisement of Mahalaxmi Auto in Navsari? [ [ ] Newspaper ] Ad pamphlets [ [ ] Radio ] T.V.

Purpose: - to know which media do the people prefer most to see the advertisement. Media preference by people Frequen Valid Newspaper Radio Ad pamphlets T.V. Total cy 51 23 26 39 139 Percent 36.7 16.5 18.7 28.1 100.0 Valid Percent 36.7 16.5 18.7 28.1 100.0 Cumulativ e Percent 36.7 53.2 71.9 100.0

Interpretation:From the above table we can say that amongst the 139 respondents, 36.7% respondents would like to see the advertisement of Bajaj in Newspaper while 28.1% respondent prefer Television for watching the advertisement of Mahalaxmi Motors, 18.7% respondents would prefer the ad pamphlets for advertisement while only 16.5% people would like to prefer Radio for the advertisements. So we can say that showing the advertisement in the newspaper might be a good way of communicating with the people.

Cross tabulation between gender and media preferred by them. Gender and media Cross tabulation Media gender male Count % within gender Count % within gender Count % within gender newspap er 40 42.6% 11 24.4% 51 36.7% ad radio pamphlets 15 13 16.0% 8 17.8% 23 16.5% 13.8% 13 28.9% 26 18.7% tv 26 Total 94

27.7% 100.0% 13 45

female

28.9% 100.0% 39 139

Total

28.1% 100.0%

Interpretation:From the table we can say that the 42.6% of male prefer newspapers for advertisements while only 24.4% females prefer the newspapers for advertisements. Only 27.7% male preferred television for advertisement while 28.9% of female prefer television. So, we can say that newspaper is a good way of communicating with the male customer.

Gender and preference of colourful advertisements Cross tabulation Colour strong disagr neutra agree ly ee l Total strongly agree

disagr ee Gend er Male Count 6 6.4% 1 2.2% 7 5.0% 7 7.4% 6 13.3 % 13 9.4% 15 16.0 % 7 15.6 % 22 15.8 % 39 41.5 % 19 42.2 % 58 41.7 % 27 28.7% 12 26.7% 39 28.1% 94 100.0 % 45 100.0 % 139 100.0 % % within gender Femal Count e % within gender Count % within gender

Total

Interpretation:From the above table we can see that the 41.5% males and 42.2% females agrees that they like colourful advertisements while 28.7% male and 26.7% females like the colourful advertisement. So, we can say that both male and female are either agree or strongly agree that they like the colourful advertisemtnts.

CHAPTER: 4 FINDINGS

Findings:
From the total respondents, 98% respondents are aware about Bajajs advertisement. So, we can say that the advertisement of Bajaj reaches to the most of the people via different media. From the survey it has been found out that the 45% of the respondents preferred Television for watching the advertisements but for the advertisement of Mahalaxmi Motors 36.7%people prefer Newspaper. It has been found out that amongst the 122 bike owners 31 person has got Bajaj bikes and it stood at the second position in Navsari in terms of numbers of two wheelers. It has been also found out that Railway-station is the most preferable location where people pay more attention towards the hoarding. I have found out that the promotional schemes play important role. From the cross tabulation, it has been found out that behaviour of male and female differs significantly. Males prefer Newspapers while the females prefer Television and ad pamphlets. From the cross tabulation I have also found out that people usually pay more attention toward the colourful advertisements rather than simple advertisements.

From the one sample t-test it is also found out that price is the greatly important factor which people wants to see in the advertisements. Samely, people give great importance to style, power, various features and services.

CHAPTER: 5 RECOMMENDATION:

Recommendation:
This recommendation is made on the base of analyzing the questions asked to the consumers and their responses. This recommendation is based on my findings and limited knowledge. From the survey it can be said that most of people are aware of the advertisement of Bajaj and Mahalaxmi Motors should use Newspaper and Television as the media of advertisement. The colorful advertisement taken more consideration by all, so the company should use colourful advertisement in newspaper as well as in adpamphlets too. People pay more attention towards those advertisements which satisfy those criteria which are greatly important to them like price of the bike, style, power, features and services. Promotional schemes are also a good way to make the advertisement more effective one. As the people pay more attention to the hoardings at the railway station, the company can use the same for the advertising. Company enjoys the second position in Navsari so it can strengthen its position by using above mentioned recommendations.

Conclusion:
From the survey I conclude that advertisements are been shown widely and awareness of the same is too high. Form the survey I can conclude that consumer pay more attention to the broadcast media as per my analysis. Television and Print media are having most of the reach and can be used for advertisement if the company wants good results. I also conclude that the advertisement accompanied with all the necessary information and criteria in which consumers are interested can make a good image of the company and make the advertisement more effective one. There is no doubt that company will succeed if it provide all the necessary information which a consumer requires.

CHAPTER 6: APPENDIX

I, Mr. Arjunbhai B. Patil student of M.B.A. of Sahyadri institute of management studies, pune, prepared this questionnaire in order to prepare a project work meant for educational purpose only. No personal information will be disclosed in any form at anywhere. 3. Have you seen the advertisement of Bajajs motorcycles? [ ] Yes [ ] No

4. Which media do you most prefer for watching the advertisement? [ [ ] T.V. ] Internet [ [ ] Radio ] Magazine [ [ ] Newspaper ] Hoardings

5. Indicate the time you spent in the following media per day. T.V. Radio Internet Most 1 Most 1 Most 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5 Least Least Least Least

Newspaper Most 1

6. What is the importance of following criteria to be described in the advertisement of a bike? Not Mileage Price Style / Looks Power / Pickup Features Financial Schemes Service Company Image Please put tick mark for the following questions. 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5= Strongly Agree 7. The advertisements of Bajaj help you in purchasing a bike. 1 5
8. Comparison with other companys bikes should be given

Marginally Partly

Greatly

Most

Important Important

Important Important Important

1 4 5 1 2 3 9. Comparison of Bajajs various bikes should be given.

10. Attractive colour of the advertisements is expected.

1 1
12. Big advertisement plays more attention.

2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5

11. Hoardings are a good way of getting information about bikes.

1 1 1 15.An advertisement on the first page gives more attention. 1 16.The language of the advertisement should be simple. 1 1 18.You like to see the stunt making advertisements of bike. 1 19.Showing advertisement in prime-time pays more attention. 1

13.Involvement of celebrity in the advertisement creates brand-image. 14.Showing advertisements frequently make a good brand-image.

17.The advertisement describes the real quality of Bajajs bike.

20.After seen advertisements, you like to buy a new bike of Bajaj. 1 rebates, gifts and free vouchers attract you. 1 2 2 3 3 4 4 5 5

21.An advertisement showing various schemes like cash refunds,

Please put tick-mark for following questions: 1= Not at all, 2= Marginally, 3= Partly, 4= Greatly, 5= Fully 22.Bajajs advertisement provides you the necessary information. 1 23.You admire present advertisement of Bajaj. 1
24. The advertisement of Bajaj meets with what it says.

2 2

3 3

4 4

5 5

25.At which place you pay more attention to hoardings? [ [ ] Bus-stop ] Highways [ [ ] Railway station [ ] Public garden ] Traffic Signal 26.In which media would you like to find the advertisement of Mahalaxmi Auto in Navsari? [ [ ] Newspaper ] Radio Please specify_______________________ [ ] Ad pamphlets [ ] T.V.

Personal Detail Name: Age: [ [ [ Gender: [ Occupation: [ [ ] Student [ ] Service ] Housewife [ [ ] Professional ] Businessman [ ] Other please specify ] Male [ ] Female ] 18-24 Year ] 32-38 Year ] 45 Year & Above [ [ ] 25-31 Year ] 39-45 Year ___________________________________________________

_______________ Present Vehicle Owned: [ [ [ [ [ ] Bajaj ] Honda ] TVS ] Other [ [ [ [ [ Brand _________________ Brand _________________ Brand _________________ Brand _________________ ] Less Than 1, 00,000 Rs. ] 1, 00,000 - 2, 00, 00 Rs. ] 2, 00,001 - 3, 00,000 Rs. ] 3, 00,001 - 4, 00,000 Rs. ] Above 4, 00,000 ] Hero-Honda Brand _________________

Family Annual Income:

BIBILOGRAPHY

www.google.com www.bajajauto.com www.autopassion.com

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