PROJECT REPORT ON Sales Promotion of HCL DIGILIFE Store At HCL INFOSYSTEMS LTD, PUNE.

SUBMITTED BY ASHISH VERMA MMM.III

SUBMITTED TO UNIVERSITY OF PUNE

SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & RESEARCH PUNE-411048 2007-09

CERTIFICATE

This is to certify that Mr. Ashish Verma student of SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & RESEARCH, Pune has completed his field work report at HCL INFOSYSTEM Ltd on the topic Sales Promotion of HCL DIGILIFE Store of and has submitted the field work report in partial fulfillment of MMM of the UNIVERSITY OF PUNE for the academic year 2007-2009. He has worked under our guidance and direction. The said report is based on bonafide information.

Prof Vijay Dhole Asst .Professor

Prof. Sunil Kumar Director

Date:Place: - PUNE

SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION AND RESEARCH, KONDHWA (BK)

DECLARATION

I herby declare that the project titled Sales Promotion of HCL DIGILIFE Store is an original piece of research work carried out by me under the guidance and supervision of Prof. Vijay Dhole The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfillment of the requirement of MMM to Pune University.

Place: PUNE Date:

Signature: Name of the student

ACKNOWLEDGEMENT
The summer project at HCL Infosystem Ltd., Pune has been an enriching the experience. The learning of the project will go a long way enabling me to future endeavors. I would like to express my proud gratitude and sincere thanks to Mr.Gourav, Mr.Sandeep Shahapurkar, Miss.Veena for giving me an opportunity to work with HCL INFOSYSTEM Ltd for assigning me a project on Sales Promotion of HCL DIGILIFE Store which is an interesting and exhaustive subject and would like to express my profound gratitude to them for their guidance and encouragement without which this project could not have reached to this current format. It was a great learning experience and I would like to appreciate HCL Infosystem LTD., Pune for their excellent work environment facilities. I would like to thanks Maj.Gen(Retd) Harsh Gangoli(.Director General), Prof. Sunil Kumar(Director) and Mr. Vijay Dhole(Project Guide) , Singhad Institute of Business Administration and Research (SIBAR) and to all my faculty members for kind during tenure of my project.

ASHISH VERMA (SIBAR)

EXECUTIVE SUMMARY
First and foremost I would like to thanks HCL INFOSYSTEM L.T.D and SIBAR for giving me an opportunity to undertake the project SALES PROMOTION OF HCL DIGILIFE STORE I was given the task of sales promotion of DIGILIFE Store in which I had to visit the societies, hot spot areas and tell them about DIGILIFE Store and its products like NOKIA,IPOD,TOSHIBA,CANON,KODAK etc. As a management training my main work was to promote the DIGILIFE Store and its products and generate the requirement and then convert this requirement to sale. The uphill task was to find out effective societies and hot spot areas so that they can purchase our products as well as to promote/advertise HCL DIGILIFE products. Therefore there might be possibility that if any customers are not having requirement now, they can be our future customer. HCL is doing aggressive sales promotion/marketing with attractive sales executives. So that, they can get good response and business because more the executives of good quality more is business for the company.

INDEX

Sr. NO. 1 2 3 4 5 6 7 8 9 10 11

Particulars Introduction Objective Research Methodology Company Profile Literature Survey Data Presentation Recommendations Limitations Conclusions Bibliography Annexure

Page No. 2-4 5-6 7-11 12-30 31-34 35-47 48-49 50-51 52-53 54-55 56

INTRODUCTION

INTRODUCTION TO THE TOPICS

The research work carried out to understand the Sale Promotion of HCL products at DIGILIFE Store based on two months in summer training with HCL INFOSYSTEM. The purpose of this training was to have practical experience of working in an organization, in the field of marketing to have an exposure to various management practices in the field of marketing. The main purpose of the project was basically the promotion and sales of HCL DIGILIFE products mainly (Nokia, I Pod, Toshiba, Canon, Kodak). I whatever found in my way, almost target the societies and hot spot areas.

In writing this report the language has been kept small and entire discussion has been logical and has articulate outlines. The main purpose of the project was basically sale promotion of DIGILIFE store for HCL INFOSYSTEM LTD., Pune. I was presented all products of HCL DIGILIFE in front of customer. During the project, I took feedback of many customers by questionnaires and resolved the problems and fulfill their requirement of existing customers.

NEED FOR THE STUDY

Todays highly sophisticated life makes the marketers to know the pulse of the market. They are supposed to be aware of each and every minutes change taking place in the market. More emphasis is laid on the consumers. In todays fast growing time the lifestyle of consumers are changing due to increase in the standard living. People prefer in going more and more modernized and convenient products, and since they can afford one. Means that their purchasing power has increased as compared to earlier days, and the different variety of products are available to various consumers at very low prices too. So market has to concentrate on the attitudes of the consumers, motivates them and create a desire for the usage of the product.

Since the market bias grown in size, for a company to be successful and make up with changes taking place, it has to give importance to few things such as product awareness among consumers, attitude & buying patterns of consumers etc. Thus, consumer research is helpful to know about all mentioned things and necessitated the need for the study.

OBJECTIVES

OBJECTIVES OF PROJECT Primary Objectives

To study the basics of marketing & overall industry.
To see and study the competitor in the market for HCL.

To understand the major influencing factor to the promote and sale of HCL DIGILIFE products. Analyze the perception of customers.

Secondary Objectives
To identify Prospective Customers.
To know Customer opinion about HCL DIGILIFE

Products. To know the motivational factor which influence the customer to purchase the HCL DIGILIFE products. To analyze the satisfaction level of customers.

RESEARCH METHODOLOGY

RESEARCH MATHODOLOGY

Marketing Managers often commission formal marketing studies of specific problems and opportunities. They may request a market survey, a product-preferences test, sales promotion and advertising evaluation. It is the job of the marketing researcher to produce insight into the problem. In other words, marketing research is the systematic design, collection, analysis and reporting of data and finding points relevant to specific marketing situation faced by the company.

With inadequate research, it is harder for organization to survive in such an environment. Companies require collecting information about customers likes and dislikes and the perceptions for them. Once the information is collected, the next step is to analyze it and implement new strategies to outperform their competitors. Consumer taste and preferences change over a period of time and markets also need to know how the taste and preferences of consumers are changing so that they can either design new products and services accordingly or develop their promotional activities and distribution strategies in line with consumer preferences.

A company can conduct marketing research in number of ways. These are:-

Defining the problems Creating the research planning Collection of information Analyzing the information Present the conclusion

1.DEFINING THE PROBLEMS In this step firstly find out what kinds of the problems can happens during the promotion and find out the satisfaction level of the existing customer about companys product, their service and perception of customers about new products.

2.CREATEING THE RESEARCH PLANNINGIn the marketing research I made the effective research plan for the societies, hot spot areas etc. The better research plan is very important for any product promotion. The main advantage of better research studies are low cost and less time requirement. In marketing research, it can easily identify which customer is interested for the particular product or not. For that I made a questionnaire and this very useful for the statistical analysis and during the project conducted survey on knowledgeable persons.

3.COLLECTION OF INFORMATIONThere are several ways to collect the data but during the project I collected it from the both primary and secondary source. I collect the data from societies, hot-pot areas and some information from the internet.

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4.ANALYZING THE INFORMATIONIt is the most important step in getting the result of the research. After collected the data the major factor is to analyze the data of different customers and them draw the conclusions. From the finding it is found that customer purchase the products according to their requirement.

5.PRESENT THE CONCLUSIONLast step is to present the conclusion. I draw the conclusions in such a way that anyone could understand the findings and all the findings were made through careful Research of all the data collected by primary and secondary sources i.e, market survey, questionnaire, interview with different customers.

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COMPANY PROFILE

12

13

About the Company

Introduction of the Company

1.Mission and Vision of the Company 2.Objective of the Company 3.Core Value of the Company

Company Profile HCL DIGILIFE Store Company Information

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INTRODUCTION OF THE COMPANY

HCL Infosystems, with revenue of US$ 2.6 billion (Rs. 11,897 crores), is India's premier information enabling and system integration company. HCL offers products and infrastructure solutions in the fields of computing, communication, networking, office automation, broadcasting and imaging. It has partnerships with leading global players like Intel, AMD, Toshiba, Bull, Ericsson, Cisco, Microsoft, Nokia, Apple, Computer Associates, Casio, Symantec and Konica Minolta among others.

HCL has a direct sales, channel sales and retail sales network pan India. HCL has a support of 360+ customer service centers and four ISO 9001 certified state-of-the-art manufacturing facilities. HCL Infosystems has pan India presence across metros and non-metros. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country.

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1.Mission and Vision of the CompanyVISION STATEMENT"Together we create the enterprises of tomorrow"

MISSION STATEMENT"To provide world-class information technology solutions and Services to enable our customers to serve their customers better"

2.Objective of the CompanyManagement ObjectiveTo fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.

People ObjectiveTo help people in HCL Infosystems Ltd. share in the company's successes, which they make possible; to provide job security based on their performance; to recognize their individual achievements; and help them gain a sense of satisfaction and accomplishment from their work.

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3.Core Value of the Company-

We shall uphold the dignity of the individual

We shall honor all commitments

We shall be committed to Quality, Innovation and Growth in every Endeavour

We shall be responsible corporate citizens

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COMPANY PROFILE

HCL Infosystems is Indias premier information enabling company. Leveraging its 3 decades of expertise in total technology solutions, HCL Infosystems offers value-added services in key areas such as system integration, networking consultancy and a wide range of support services. HCL Infosystems is among the leading players in all the segments comprising the domestic IT products, solutions and related services, which include PCs, Servers, Imaging, Voice & video solutions, Networking Products, TV and FM Broadcasting solutions, Communication solutions, System Integration, ICT education & training, Digital lifestyle Solutions and Peripherals. HCL has a direct sales, channel sales and retail sales network pan India. Continuously meeting the ever increasing customer expectations and applications, its focus on integrated enterprise solutions has strengthened the HCL Infosystems capabilities in supporting installation types ranging from single to large, multi-location, multi-vendor & multi-platform spread across India. HCL Infosystems, today has a direct support force of over 3000+ members, is operational at 360+ locations across the country and is the largest such human resource of its kind in the IT business in India. HCL Infosystems has pan India presence across metros and non-metros. HCL Infosystems' manufacturing facilities are ISO 9001 & ISO 14001 certified and adhere to stringent quality standards and global processes. With the largest installed PC base in the country, four indigenously developed and manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and Ezeebee - and its robust manufacturing facilities, HCL Infosystems aims to further leverage its dominance in the PC market. It has been consistently rated as Top player in PC industry by IDC.

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The 'Infiniti' line of business computing products is incorporated with leading edge products from world leaders such as Intel. Constant innovation to meet the customized requirements of its customers has enabled HCL to create the trusted ICT infrastructure platforms, powerful value adds like HCL Embedded Control & Continuity (HCL EC2) technology and the future generation of digital lifestyle enablers.

The Imaging, Voice & video solutions segment has strategic alliances with industry leaders to provide services in various domains which include Audio Video system integration solutions, broadcasting solutions, imaging products and solutions. The company has strategic alliances with world leaders for voice and video conferencing solutions, TV and FM Broadcasting solutions and for Imaging products and solutions to provide documentation products like copiers, MFDs, Duprinters, laser printers and large format printers.

The Channel Business of HCL Infosystems has an extensive network of over 3000+ resellers across 900 locations. It has actively promoted the penetration of PCs in the home and the small office/home office (SOHO) segments.

HCL Infinet Ltd, 100% owned subsidiary of HCL Infosystems Ltd. is a class A ISP focusing on providing the corporate networking services like Virtual Private Network, Broadband Internet Access, Internet Telephony Hosting & Co-location services, designing & deploying Disaster Recovery Solutions & Business Continuity solution, Application Services, Managed Security Services & NOC Services over its state-of-the-art IP / MPLS network and end-to-end contact center solutions.

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HCL DIGILIFE STORE

New Delhi, September 13, 2007: HCL Infosystems Limited, India's premier information enabler and country's leading ICT system integrator and distribution company today announced its retail initiative - HCL Digilife stores having received the prestigious recognition of The Most Admired Retailer of the Year in Consumer Durables and Electronics category at the 4th IMAGES Retail Awards 2007. On behalf of HCL Infosystems, Mr. Vivek Seigell, country manager, HCL Infosytems received the honour at a glittering awards ceremony held in Mumbai. The one-year old HCL Digilife chain outclassed veterans in consumer durables and electronics retail, including LG, Samsung, Nokia, Croma and Mobile Next, to win the prestigious award.

Acclaimed as the Oscars of the Indian Retailing World, the 4th IMAGES Retail Awards recognized HCL Digilife stores for having set up 38 premium outlets in 32 cities in a record time frame of 11 months and a further 60 plus outlets in the pipeline. The awards also acclaimed HCL Digilife for being one of its kind store wherein customers can not only see the best of international brands including HCL, Apple, Canon, Toshiba, Casio and lot others but also can experience how different products can be seamlessly converged together to create a desired impact. Bringing alive a true convergence era, HCL Digilife stores creates complete experience zones for categories encompassing everything from mobile communication to digital entertainment to connectivity / content availability at broadband speeds and various other gizmos.

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Mr. Rajendra Kumar, Executive Vice President, HCL Infosystems Limited, said: Receiving the prestigious IMAGES Retail Award is a matter of pride for everyone at HCL Infosystems. Our extensive nationwide retail network is a proof of our commitment to closely engage with our customers to be able to understand and meet their technology needs better. This commitment is also reflected in HCL Digilife stores, which are unique in showcasing true digital convergence and have thus emerged as Indias preferred one-stop stores for digital lifestyle products.

HCL Digilife stores house a comprehensive range of world class digital lifestyle and entertainment products ranging from PCs and notebooks, digital cameras and music players, mobile phones, gaming consoles and office automation devices, with the assurance of HCLs Best Assured service and support. Bringing alive a true convergence era, HCL Digilife stores are more than just retailing; they are about offering a unique shopping ambience to customers through multiple experience zones that allows a customer to actually feel, touch and experience the product before the purchase.

When we pioneered the concept of IT retail with the launch of first HCL store in 1995, we did not anticipate the huge response it would get from consumers. In just over a decade, we have been able to ramp up the number of HCL stores to over 1000 countrywide, including 38 HCL Digilife stores, Mr. Kumar added.

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HCL DIGILIFE SOTRE CONCEPT

Retail ConceptWe are the only store which showcases how technology works together like a mobile phone with a laptop and Ipod with a laptop in the home zone and have a separate gaming zone which has console gaming and PC gaming. India PresenceThere are 47 HCL Digilife stores in 38 cities ready and operational in just 12 months. Experience ZoneCreating visual display and arranging merchandise assortment with in the store to improve the layout and presentation through Laptop Zone, Desktop Zone and Accessory Zone. Multi BrandsPresence of Six international brands under one umbrella of HCL- NOKIA, IPOD, TOSHIBA, KODAK, CANON. Live DemosTrained and friendly Tech Gurus helping customers discover convergence of various gizmos and help select what is the best suited for them.

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ACTIVITIES AT HCL DIGILIFE

Strategic promotionShopping and simply browsing the gadget at HCL Digilife is unique wherein gizmo-freak can not only see best international brands but can also experience how different products can be seamlessly converged together to create a desire impact.

Product CentricPromotion based on specific product & category. Price led promos for price sensitive customers.

TacticalFor price conscious customer like discount.

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PROMOTION AT HCL DIGILIFE

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AWARDS

Retailer of the year (Consumer Durable) by Asia Retail Congress-08

The most Admired Retailer of the year Award 2007 by IRF 2007

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HCL DIGILIFE STORE

MAIN PRODUCTS OF HCL DIGILIFE

Digi Work (TOSHIBA Laptop, HCL laptop & Desktop & HCL MILEAP X & Y SeriesTake your office in 13x 10 bag or surf internets from your desktop work station, we give you the best.

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Digi Talk (NOKIA)Talking on phone was never so fun,neither a style statement. So go out,flaunt your attitude with best industry.

Digi Song (IPOD)Get into the mood, jog at jogging park or run on treadmill; it is always there with you. Enjoy your favorite music and sing happy song with varied range of iPods to choose from.

Digi Click (KODAK)Just click and live that happy moments for ever. See, feel and know more.

Digi shoot (CANON)Capture the time for ever. Capture the first babbling of your kid or live your 16th birthday party, even at 36.

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COMPANY INFORMATION

Founder of HCL, Chairman Mr. Shiv Nadar and CEO of HCL Technology. The HCL Enterprise founded by Mr. Shiv Nadar in 1976. Mr. Shiv Nadar is one of the the original entrepreneurs, IT executive, bridge people who helped shape the development of the IT industry in INDIA. He is widely acknowledged as a visionary by the industry, a man ahead of his time. In 2008, Mr. Shiv Nadar was awarded Padma Bhushan for his efforts in IT industry.

HCL is today a leader in the IT industry, employing 34,000 professionals, a global presence in 15 countries spanning locations in the US, Europe and Asia. HCLs business today spans IT Hardware Manufacture & Distribution, System Integration, Technology & Software services, Business Process Outsourcing and Infrastructure management.

Founder of HCL, Chairman Mr. Ajai Chowdhry and CEO of HCL Infosystem. Mr. Ajai Chowdhry is one of the six founders members of the HCL, Indias premier IT conglomerate. Mr. Ajai Chowdhry took over the reins of HCL Infosystems, the flagship company of the enterprise, as President and CEO in 1994. The companys turnover raised to Rs. 4413 crores in 2003-04 form Rs. 400.6 crores in 1994. With employee strength of over 2500, it has emerged as countrys information-enabling powerhouse. Mr. Ajai Chowdhry has been a key force in driving the growth of HCL Infosystems. The credit of setting up HCLs overseas operation, starting with Singapore in 1980, goes to him.

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BOARD OF DIRECTORS
Chairman & Chief Executive Officer
Ajai Chowdhry

Whole-time Director
J.V. Ramamurthy

Directors
S. Bhattacharya D.S. Puri R.P. Khosla E.A. Kshirsagar Anita Ramachandran T.S. Purushothaman Narasimhan Jegadeesh V.N. Koura

COMPANY SECRETARY
Sushil Kumar Jain

AUDITORS
Price Waterhouse, New Delhi

BANKERS
State Bank of India Canara Bank HDFC Bank Ltd. ICICI Bank Ltd. Societe Generale Standard Chartered Bank State Bank of Patiala State Bank of Saurashtra

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REGISTERED OFFICE
806, Siddharth, 96, Nehru Place, New Delhi - 110 019.

CORPORATE OFFICE
E - 4, 5, 6, Sector XI, Noida - 201 301 (U.P.)

WORKS R.S. Nos: 107/5, 6 & 7, Main Road,

Sedarapet, Puducherry - 605 111. R.S. Nos: 34/4 to 34/7 and part of 34/1, Sedarapet, Puducherry - 605 111. Plot No 78, South Phase, Ambattur Industrial Estate, Chennai - 600 058. Plot No SPL. A2, Thattanchavadi, Industrial Area, Puducherry - 605 009. Plot Nos. 1, 2, 27 & 28, Sector 5, 11E, Rudrapur, Distt. - Udham Singh Nagar, Uttarakhand - 263 145.

WEB-SITE www.hclinfosystems.in www.hcl.in

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LITERATURE SURVEY

31

HCL INFOSYSTEM PARTNERSHIP

1977- Leading position on

Office Automation and Laptops inIndia

1981- Scripting an era of

Computing across the Microprocessor

1985- Strategic relationship

that has seen the computer evolve from a computing device

1996- Dominant position in

Mobile handset market in India

1991 96- Created the HP

brand for computers in India

2004- Partnering in computing

and providing IT Services

2001 2005- First Indian BPO

Global Delivery Centre, currently employing 2000 UK nationals

2005- First Japan- India hi-tech

JV for Product Engineering Services

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SOME AWARDS AND ACHIVEMENTS

HCL received The Platinum Certificate of Excellence Award in August 2008 from HDFC Standard Life Insurance Co Ltd.

HCL won Top Market Share Award for highest market share amongst all countries.

HCL won Gold Partner Award for achieving a sizable business revenue INFOCUS has recognized HCL as its Strategic Partner.

HCL won Emerald Award for Best All round Performance Over the Years.

Mr. Ajai Chowdhry, Chairman & CEO of HCL Infosystems Limited, honoured with 'CEO of the year 2008 ' award by IT People Awards for excellence in IT.

HCL won The Best Retailer Award in Consumer Durables category by Asia Retail Congress in Dec 07

HCL has been recognized by Nokia, consecutively for last two years with the Nokia Excellence Award for Sales & Distribution, Asia Pacific 2007.

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ABOUT NET PROFIT OF HCL INFOSYSTEM

HCL Infosystems Ltd, a major ICT system integrator and distribution company, announced a 23% drop in net profits for the quarter ending June 2008 compared to the same quarter in 2007 on Tuesday. The companys net profit for the financial year 2007-08 also recorded a drop of 5% as compared to the previous financial year. According to company officials, lower margins on the systems integration (SI) business, slowdown in the consumer business and forex loss due to fluctuations in currency account for the dip.

For the quarter ending June 2008, the companys net profit stood at Rs 651.3 million compared to Rs 849 million year-on-year, a decrease of 23%. HCL recorded revenues of Rs 31.55 billion for the quarter compared to Rs 31.08 billion in the same quarter last year.

The SI business has been a bit lumpy as profits have still not started flowing in on the projects bagged during the period. As revenue from this business is huge, the impact is also significant, said Sandeep Kanwar, CFO, HCL Infosytems. A good 15-20% of the consumer market is finance based, which has dried up lately. Overall, the inflationary pressures and economic turmoil have also added to the compressed margins, noted Kanwar. He added that there has also been an unrealised loss due to fluctuations in currency rates.

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DATA PRESENTATION

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DATA ANALYSIS

During the research I found that some people dont aware with HCL DIGILIFE Store and its products. The analysis of the data was dividing the customers into different segments and then analyzing the pattern of different customer under each segment. The tool for collecting the data and analyzing the data was a set of structured questionnaire designed for the walking customers in the store, people who lives in the societies and others.

SOURCES OF DATA
Primary Data The data is mainly collected through primary sources. The method adopted here is the combination of the direct and personal interview and with also the help of questionnaire. The primary data is very time consuming and costly also.

Secondary Data The secondary data is collected by the Internet, Newspaper, and Magazines. The major advantages is that is far more economical, as cost of collecting data is saved. Another thing is that some companies, institution, is out of the city, in case if executive doesnt knows so by secondary data executive can bring the profit & generate the revenue to the company.

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1. Are you aware from the HCL DIGILIFE Store?

Sample size-100

Option Yes No Total

% of Customers 40% 60% 100

Awarness of HCL DIGILIFE

40% Yes No 60%

Interpretation
Due to lack of promotion 60% people are aware about HCL DIGILIFE Store.

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2. From where you get the information about the HCL DIGILIF Store?

Sample size-100 Option Internet Newspaper Television Add. Through Banners Total % of Customers 20% 60% 10% 10% 100
Information Source

10% 10%

20% Internet News paper Television A dd. Through B anners 60%

Interpretation
The most effective promotional tool for HCL DIGILIFE is Newspaper and people are also aware about information present HCLDIGILIF on Internet.

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3. Do you want to visit HCL DIGILIFE Store?

Sample size-100

Option Yes No Total

% of Customers 70% 30% 100

V is ito re R esp o n ce

30%

Y es No

70%

Interpretation
Most of the People are keen interested to visit new DIGILIFE Store of HCL.

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4. Which factor will influence to you visit at HCL DIGILIFE Store?

Sample size-100 Option HCL brand name After sale services Products Availability Schemes and Offers Total % of Customers 60% 10% 10% 20% 100

Influncing Factor

20% HCL brand name After sale services 10% 60% 10% ProductsAvailability Schemes and Offers

Interpretation
Most of the people are very much aware about HCL brand thats why they came to HCL DIGILIFE Store. Generally they came for the schemes and offers.

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5. Are you aware from the products of HCL DIGILIFE Store?

Sample size-100 Option Yes No Total % of Customers 30% 70% 100

Aw arness of H C L D IGILIFE Prod ucts

30%

Y es No

70%

Interpretation
The number of visiting customers at DIGILIFE Store were very less, thats why they were not aware about HCL DIGILIFE products.

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6. Which factor will influence to purchase the products from HCL DIGILIFE Store?
Sample size-100

Option Product Quality Availability of different Products Price Regularity of schemes Total

% of Customers 10% 35% 10% 45% 100

Influncing Factors o f P urchasing

10% 45% 35% 10% P roduc t Quality A vailability of different P roduc ts P rice Regularity of schem es

Interpretation
Regularity of schemes were the main attraction for the customers to visit HCL DIGILIFE Store.

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7. Which products do you want to purchase from HCLDIGILIFE Store?

Sample size-100 Option HCL products Toshiba Laptops % of Customers 60% 15%

Canon products Kodak products Apple I pods Nokia Mobile Phones Other products Total

3% 2% 3% 2% 15% 100

Customer Visit for Purchasing

15% 2% 3% 2% 3% HCL produc ts Toshiba Laptops Canon products Kodak products 15% 60% Apple I pods Nokia Mobile Phones Other products

Interpretation
People knew DIGILIFE through the HCL, so mostly customers spend their money on HCL products and others products.

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8. Which of the following will make you a regular customer of HCL DIGILIFE Store?
Option Discount Short time offers Gifts Warrantee Others Total % of Customers 15% 25% 30% 20% 10% 100 Sample size-100

Reason for be a regular costomer

10% 20%

15% Discount Short time offers Gifts 25% Warrantee Others

30%

Interpretation
Most of the people are always attracted by gifts and the short time offers, these factors will help to increase the regular customers.

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9. Do you want to visit any other retail store to purchase HCL Products?
Sample size-100 Option Yes No Total % of Customers 60% 40% 100

V isit o th e rs s to re fo r H C l p ro d u c ts

40% Y es No 60%

Interpretation
The numbers of other retail stores are very much in the comparison HCL DIGILIFE Store, so the customers visit to other stores for HCL products.

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10. Which will be the best activity to promote the HCL DIGILIFE Store according to you?
Sample size-100

Option Activity in Societies Road Shows at HotSpot area Television Adds Distribution of Pumplets Display through banners Newspapers Adds Total

% of Customers 10% 5% 40% 5% 20% 20% 100

Promotional Activity
Activity in Societies 20% 10% Road Shows at Hot-Spot areas Television Adds Distribution of Pumplets 20% 5% 40% Display through banners Newspapers Adds

5%

Interpretation
The Television ads are very attracting way for promotion of any products, So the most of people give advice for Television adds for the promotion of HCL DIGILIFE.

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FINDINGS

After data analysis I found some facts, these are: I found that the promotional activity was not carried out as per the planning .. I feel that support by the company was not appropriate which was ultimately affecting outcome of activity on sale. Company should give more time & more money for the promotion of newly HCL DIGILIFE Store. Large amount of potential customers were not aware about HCL DIGILIFE Store by the lacking of proper promotional activity. I found that the there were no advertisement through banners, there were no advertisement on television and there were no any advertisement on internet about HCL DIGILIFE Store. I found that the distribution of pamplets, activity in societies, road shows, display through banners, television advertisement, advertisement on internet, these are the best way for promoting of any new products

. I tried to cover the places(multiplex, hot-spot areas, restaurants etc) and sometimes I got permission and positive response to enter into the Societies, Restaurants without prior appointment because of brand name of HCL and I found ease to present myself and about the HCL DIGILIFE Store.

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RECOMMENDATIONS

48

RECOMMENDATIONS

I found that companies of turnover 4.4 BN (Rs.18525 crores) , so the industry suitable for investing more money on the promotion.

People as we know are not looking for the product but moreover to develop relationship. It is good for the company to make a relationship with customer because they could be a profitable customer in the future.

Gives the advertisement on the T.V, by the banner, on the internet and every where for the promotion of the store & any product.

With the increase of competition in Laptop better customer relationship should be the best thing for the company.

Medium scale industries should be tapped by offering of various financing schemes by HCL Infosystem

Invest more money and put the advertisement of HCL DIGILIFE every where through banners, TV adds, Distributing pamplets for promoting.

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LIMITATIONS

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LIMITATIONS

Every work has its own limitations. Limitations are extent to which the process not exceed Limitations of this project are-

Some big companies and societies dont allow summer trainees to enter into the company and in societies for marketing and promotion of products.

Some people dont believe on the summer trainees for this reason the customers try to purchase the products from the store and directly through the company.

Most of the customers, offices and companies are already Tie-Up for sales, purchase and use services with some dealers & distributors, so this is very difficult to summer trainees provides services and sale the products .

Rainy season is the very important factor for any executives, because in rainy season the trainees can not collect the data and make the records.

The most important thing is that, issuing of I-cards for the executives, every body first check the I-card of executives and after then give the permission to trainees for marketing and promotion of the products.

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CONCLUSIONS

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CONCLUSIONS

The company is more known from its market reputation. So company should try and keep its reputation and it should also emphasize on advertisement and sales promotion.

Most of the customers are satisfied with the HCL products and their direct services.

The most interesting thing is that some people stick with HCL products and brand loyal to HCL.

While selecting their next product the respondents would sincerely prefer the company which promises to deliver a products after sales service of consumables at right time and in this case HCL Infosystem holds good rank.

HCL is a national brand because of quality products and big range of products at comfortable price and the HCL brand name is very helpful for the DIGILIFFE Store

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BIBLIOGRAPHY

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BIBLIOGRAPHY

www.google.com

www.hclinfosystem.com

www.hcl.in

www.financialexpress.com

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ANNEXURE

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QUESTIONNAIRE
(Sales Promotion of DIGILIFE Store)

Name: . Age: Sex: a) Male Profession: .. Ph No . Mb NO: .. b) Female

Address: .. . .. City: . Pin Code: . E-mail id:

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1. Are you aware of the HCL DIGILIFE Store? Yes ( ) No ( )

2. From where you get the information about the HCL DIGILIF Store? a. Internet b. Newspaper

c. Television Add. d. Through Banners

3. Do you want to visit HCL DIGILIFE Store? Yes ( ) No ( )

4. Which factor will influence to you visit at HCL DIGILIFE Store? a. b. c. d. HCL brand name After sale services Products Availability Schemes and Offers

5. Are you aware from the products of HCL DIGILIFE Store? Yes ( ) 58 No ( )

6. Which factor will influence to purchase the products from HCL DIGILIFE Store? a. b. c. d. Product Quality Availability of different Products Price Regularity of schemes

7. Which products do you want to purchase from HCLDIGILIFE Store? e. f. g. h. i. j. k. HCL products Toshiba Laptops Canon products Kodak products Apple I pods Nokia Mobile Phones Other products (USB Hubs, USB Light, Speakers, Pendrives, Headphones, etc).

8. Which of the following will make you a regular customer of HCL DIGILIFE Store? l. Discount m. Short time offers n. Gifts o. Warrantee p. Others:-. 59

9. Do you want to visit any other retail store to purchase HCL Products? Yes ( ) No ( )

10. Which will be the best activity to promote the HCL DIGILIFE Store according to you? a. b. c. d. e. f. Activity in Societies Road Shows at Hot-Spot areas Television Adds Distribution of Pumplets Display through banners Newspapers Adds

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