THEORY OF CHANGE

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How x leads to y result

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1. What is the end goal?

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2. How do I achieve that goal?

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If I do x, will y happen?

PLAUSABLE

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Are the human, political and economic resources sufcient?

DOABLE

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Are there credible ways to discover if this is working?

TESTABLE

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MEANINGFUL
Is this important and worth the effort?

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SOCIAL CHANGE AND WHY STORIES MATTER

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How do you get people to pay attention?

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Breakthroughs are often fueled by urgency or outrage.

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Anxiety/fear vs. hope

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Values like hope are communicated best through stories.

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STORY OF SELF Why Ive been called

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STORY OF US Shared experiences, values and aspirations

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STORY OF NOW Hope into action

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Theory(ies) of change Goal (high level) Measurable objective Strategy Target / Audience Tools / Tactics Measurement
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