‘dificult not tobe impressed by Massey Fergusons
giant Beauvais plant located an hou’ dive north
‘of Paris, The largest tsetor manufacturing stein
Feanoeit churns out 19,000 units yeas, and isthe
biggest European tractor plant operated by its Duluth,
Goorgia-based parent company the AGCO Corporation,
ive differnt brands are produced in addition to Massey
Ferguson, incuding AGCO's Challenger, Fendt, and Vara
‘marques ~ sold in Europe ~ and AGCO-branded tractors,
destined for the American market. chaps sueprsingy al
‘makes and models are produced ona single, mixed-mode
‘2-workstation line. A chasis onthe first workstation atthe
start of the day willbe driven out that evening, roughly 45,
:
hours of work content later, depending on the mode
specification involve.
Business is booming according to Andre Lair, Managing
Director a the Beauvais plan, Only few years after
-€130m (USS178m) investment to double
«capacity, growing demand willsee volumes rise even further,
from 90 units per day to 98 bythe end of 2008. Biomass
energy; rocketing food prices and the need to wrestle the
highest yells possible fom cach hestare of ground have
all contributed to sigaificarly higher levels of demand, he
explains
‘As carmakers search for solutions
to help steer them through tough
economic conditions,
explains what they can learn
from recent innovations by agricultural
and construction equipment
manufacturers
“Thanks to a ten percent improvement in productivity
were building almost 100 tractorsa day without requiring
‘nother major round of investment"he says. "Inventory
turns have also increased - up from 16 tarns a year in 2004
025 by mid-2007~ although that gue is slighty lower
now because of the uncertain economic conditions”
‘Adapting to current economic conditions
AX privately held British construction equipment
‘manufacturer [CB,the story i lightly diferent, The world’s
third-largest manufacturer of construction equipment, wth
8 plants around the world (11 in the UK, thee in India, and
‘one each in the USA, Germany, Brazil and China), [CB sold
100 machines worldwide in 2007,
utamatve manulacurng solutes + paver /december2008+ wn automotemanttactringslutens omBut last your also saw the start ofa steep downturn inthe
construction industry, leading toa dump in demand. With
volumes dosen by 20 percent, and withthe possibilty of
further rections in demand, the company was forced to
sinnounce job cuts of approximately 10 percent ofits UK
‘workforce Around 5O0 manufacturing postions across
According to Exces Director of Automobile and
Aerospace David Har, the old factory had not Featured
‘moving tacking. The new installation marks major step in
the plan to build an extension housing to neve automated
‘ab Finishing lines designed to produce fll: trimmed cabs
for JCB’ Backhoe and Loadall ange. "The intention was
‘Thanks to a ten per cent improvement in productivity, we're
building almost 100 tractors a day without requiring another
major round of investment”
~ Andre Lair, Massey Ferguson [>
British JCB factories were ost, with a proportionate number
of staff positions, about 150, also being et
“JCB dealers around the world are experiencing lower
sales because of reduced customer activity, mainly in the
house building and commercial property sectors and this
chine build programme”
explains JCB Chief Executive Mathew Taylor. "The
losses are reretabe, but necessary to ensure that JCB
remain competitive and well positioned to benefit rom any
smarket upturn”
>
Facility investment to improve efficiency
JCB, like AGCO, is preparing forthe frure Setting up
to be competitive and productive when the anticipated
turnaround arrives. ditionally, the company’s heavy
plant division, [CB Heavy Products, has recently completed
the first phase ofits move to anew purpose ui Factory
~ representing 2 £40m (USS70m) investment in its
Staffordshire manufacturing operations
‘Work onthe new facility, located in Uttoxeter, UK,
started in 2007, and according 0 Taylor represents "an
‘opportunity to capitalise on future growth potential when
the construction equipment markets recover” Production at
‘he A 86m? plant began in late Augusta ran oF wheeled
and zero-alswing tracked excavators being fist off the in.
A ransfer of employees from the
company’: site located in the centre of
Uttoxeter tothe facility will tke place in
a series of moves scheduled becween now
and early 2008
Designed to manufacture a range of
25 tracked and wheeled excavators, fom
seven t 46 tonnes, the new Factory has
also received new production equipment
an investment intended to boost both
‘quality and productivity. Key o this
yas been the installation of automated
conveyor lines from materials handling
specialist Excel Automation, the same
‘company that succesfllycaried cut @
£500,000 (1U3$874,000) project carried
‘out at JCB cb systems plant in Rugeley,
UK, dedicated tothe manufacture of cab
modules for installation at other [CB
manufacturing sites
toautomate the production proces, streamlining it and
reducing headcount he sys,
‘The desig for both lines began in September 2006, with
‘commissioning carried out in vo stages: the Backhoe
installation, completed in March 2007, and the Loadall
Tine, carried out during JCB's September shutdown,
“The timescale was very tight. JCB was keen to get the
improvements in place as quickly as possible, especialy with
the Backhoe line” says Excel Project Manager Tony Maycock
With an overall length of $0 metres the Backhoe line has
21 stations and feetues accumulating conveyors at the lad
land unload ends to allow for buffering The line speed is
approximately one metre per minute. Conversely the Loadall
Tinets 71 metre long and has 20 stations. Operating speed
is slightly less than one metre per minute too is equipped
swith accumulating conveyor, pls a shuttle-car system
povwered by an inductive loop
This later feature, explains Maysock, “is an extremely
neat salution~ it voids having a solid conveyor forming &
barrier across the sesembly shop, a power-feed centenary
syst or loose wires.”
The new ca finishing lines have also allowed [CB to
‘make changes ats main assembly plant in Rocester,
‘UK, which wll now receive fll finished cabs, according
to Steve Cartwright, JCB Project Manufacturing >
"CB's new actor in Utoxeter cludes innovative automate corMeyo
Tes rommaterieanding specail Exel Aeration
utamatve manulacurng solutes + paver /december2008+ wn automotemanttactringslutens omFarm and construction
“ot Dero’ F-Series ecard acersrepresel heros
‘Santali upo specatty nts unched bythe company nears
design engineers, it made sense to use the platform while
developing the new powerplant the development team using
the soar to tale thei early ideas theowgh a series of
irtal testing proseses to prodiace the finished 3D mode!
rom the outset, NX enabled us to i
“The JCB444 represented our
first move into diesel engine
manufacturing. Customers and the
industry at large were watching -
we had to get it right first time
~ Allan Tolley, JCB
components ofthe eventual 3 engine model into a single
assembly file that everybody on the development team
‘worked within says Tolley."We were all working in context,
With changes made to the design ofa part by one engineer
visible to every other engincer helping to ensure thatthe
ingerrelated parts fi together
‘What’ more, NX helped speed up progress tothe next
stage of product development - ‘real wor’ physical
tral of the prototype engine in construction vehicles.
Prototype construction was further aided by the ft
that JCB’ component suppliers and specialist prototype
manufacturers could use the NX 3D design dat in th
fown CNC machining and laser based prototype machines t0
sranwfactare new parts,
The resul? The launch of what was heralded asa ground
breaking produc, perfectly suited to its purpose of po
construction and eaeth-moving equipment. The fina
ering
pradict was rated asthe worlds most powerful atomotive
tioel engine interme of outpat per lite of capacity,
“NX played a significant p
Tolly.Itafforded ws the flexibility to work in an iterative
way, making rapid changes a the product evolved and
supporting usin our goal of bringing an innovative, high
performance engin to market without delays or re work
Guarding against excessive complexity
(One downside of an expanded range, similar to that a
John Deer, the increase in relative complexity; and with
this can come dis- economies of scale including: ineeeased
alersals and pre-production inventories, longe lead
times, extended planing cycles and higher product costs
problems which further compound the aleady complex
the agricultural and construction vehicles
industry
‘At Massey Fergusonis Beauais plan, for instance, Andre
Lair provides graphic lustratons of this complexity. AGCO.
about wo launch a new tractor, Considering possible option
utamatve manulacurng solutes + paver /december2008+ wn automotemanttactringslutens om