/ 5/4/06

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: .
. .:2310 891.233

:


:
33.476,00 ...
:

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1. :
1.1. 2 . 5 . 2286/95 ( 19//95)
.
1.2.
.. 394/96 ( 266//4.12.96)
(...)
1.3.
. 1/433/19.02.2003
2. . 30/7.7.05 .

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, . 2, . 20 .. 394/96.,

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,
(2004-2006) 2.2.2.:
, 2.2.2
, 2.2
- .

2
[3
75% () 25% .

2. -

156

27.04.2006

11.00 ..

3.
.
(120)

4.
(2004-2006)
2.2.2.: , 2.2.2
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2.2 -
.
5.
5.1. ,

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5.2.
.
5.2. .
5.3. .
5.4.

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5.5.

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5.6.

5.6.1. ...
5.6.2. ... % . (
... ).
... .
5.7.

,
.
6.

4
6.1. (40)
.
6.2.
.
1/4 ,
,
.
6.3.
,

34 (.. 394/96).
7.

.
,
35 36 (.. 394/96).
8. -
8.1.

23 ..394/96.
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...,
25 .3 5 ..394/96

24 .5 25 .4 394/96.

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.
8.2. ,
30%,
,
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8.3.
, 50% ,
.
8.4.
.
9. -
.... 3%,
.... 2%, 20%

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.
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5
,
...

A/A

1
2

CIW: Server Administrator Training Curric

CIW: A. E-Commerce Designer Curriculum B. Javascript Fundamental
Training

Cisco CCNA 2.0 Training Series Plus RouterSim & Practice Exams

Cisco Networking Technologies Introduction - Exam 640-801 & 640-821

5
6

Netg: CTP Data Network curriculum

Netg:CTP Telephony Network curriculum

OOAD with UML Training curriculum

Oracle Application Sever 10g administration curriculum

Oracle database 10g: introduction to SQL curriculum

10
Intro to XML and Associated Technologies Training Kit
11
12

Cisco Systems - Building XML Web Applications Training Series

Netg Macromedia Flash 5.0

13

Netg Macromedia Dreamweaver 4.0

14

Introduction to Oracle9i:SQL Curriculum

15

PHP Programming Essentials on DVD-ROM - Single User (5 leveles - 86

lessons)

16

Introduction to Telecom Networks - Interactive Instructor Based Video

Training Courses and Study Guides - on DVDROM - Single user

17

IBM:e-business Technology Fundamentals Curriculum

18
19

: Understanding Wireless Solutions Curriculum

Netg Creating DB Solutions w/ Server Part 1

20

Creating BD Solutions w/ ServerSide JavaScript Part 2 - CD ROM

21

Netg Enterprise JavaBeans Curriculum

22

SQL Server 2000 Data Warehousing Training Series

23
Introduction to Oracle: SQL and PL/SQL Curriculum
24
25

Develop PL/SQL Program Units Curriculum

NETg Networking Technologies Series: A.TCP/IP Internetwork Mgt.,B.
TCP/IP Concepts & Architecture

Product
number

7
26
27

Learning TCP/IP 4.x

Database Specialist Design (CIW)

28

Business Policy and Strategy Case studies

28.1

Wells Fargo Online Financial Service (A), (B)

9-198-146,
9-199-019

28.2
28.3

The SAS Institute(B): The Decision to Go Public

Providian Trust: Tradition and Technology (A)+(B)

HR6B
9-398-008,
9-398-035

28.4
28.5
28.6
28.7
28.8
28.9
28.10

University Health Services: Walk- In Clinic

Boeing 787: The Dreamliner
Exel plc - Suplly Chain Management at Haus Mart
American Outsourcing
The Chicago Board Options Exchange (CBOE)
Siebel Systems: The Role of the CFO
MGM Mirage's Bid for Mandalay Resort Group (A)+(B): Communicating During the
Merger Process

9-681-061
9-305-101
9-605-080
9-705-037
9-205-073
9-205-068
9-105-017,
9-105-018

28.11

Siebel System Inc.: Facing a New Regulatory and Competitive Environment

28.12
28.13

Endlus Inc.: Alternatives for Developing a New Medical Device

SchmidtCo (A)+(B)

DMI011
9-904-080,
9-904-081

28.14

Evolution of Public Reputation of a Profession (A), (B)

9-904-052,
9-904-053

28.15
28.16
28.17
28.18

USA Golf Holidays

Western-Southern Enterprise
Numico (B): Transforming the Supply Chain to Support New Realities
Michaels Craft Stores: Integrated Channel Management and Vendor-Retailer
Relations

BAB088
9-KEL-075
IMD206
9-KEL-036

28.19
28.20
28.21
28.22
28.23
28.24
28.25
28.26
28.27
28.28
28.29
28.30
28.31
28.32

RetailMax: Role for Regan Kessel

RetailMax: Role for Cam Archer
DispatchPro System: Leveraging Government-Initiated IT Infrastructure
TradeCard: Expanding into China
Building to a Crescendo
Newmont in Peru
fortu PowerCell GmbH
EMI and CT Scanner (A) +(B)
Ilene Lang and Catalyst Search (A)+(B)
Neverfail Computing
SolidWorks
General Electric Medical Systems --2002
The Medicines Co.
EMI and CT Scanner (A) +(B)

BAB095

9-904-025
9-904-024
HKU277
HKU273
9-804-009
IB51
805159
383194, 383195
805074, 805137
BAB069
BAB068
702428
502006
383194, 383195

8
29

Hewlett-Packard case studies:

29.1
29.2
29.3
29.4
29.5
29.6
29.7
29.8
30
30.1
30.2
30.3
30.4
30.5
30.6
30.7

Hewlett - Packard
Hewlett-Packard in 2001
Hewlett-Packard in 2004
Hewlett-Packard: Sun Microsystems in 2001
Hewlett-Packard: Dell in 2001
Hewlett-Packard: IBM in 2001
Hewlett-Packard:Lexmark in 2001
Hewlett-Packard : The Flight of Kittyhawk
Computer Science Case studies
Apple Computer, 2005
Business Intelligence Software at SYNCO
Offshoring at Global Information System, Inc.
Google, Inc
The ITC eChoupal Initiative
Amazon.com - 2002
Microsoft in 2000 + 2002

30.8

Microsoft Competing on Talent (A) +(B)

9-300-001,
9-301-135

Microsoft's Vega Project: Developing People and Products

Cisco Systems, Inc.: Implementing ERP
Dell Online
Dell - New Horizons
Microsoft in 2005
Yahoo Messenger: Network Integration
eAccess, Ltd.
Information Technology at COSCO
Preparing for the Google IPO: A Revolution in the Making
RightNow Technologies
Walt Disney Internet Group Japan's Dimo Project
Microsoft. NET (Abridged)
Google, Inc: Launching Gmail
Novell: Open Source Software Strategy
Linux 2004
GigaNet., Inc
Novell: CEO-Led Turnaround and Growth Strategy
Learning from the Internet Giants
Microsoft in 2004
Yahoo - A New HR Challenge (A)
Electronic Arts in Online Gaming
Google, Inc

9-300-004
9-699-022
9-598-116
9-502-022
9-705-505
9-805-102
9-805-117
9-305-080
IMD185
9-805-032
904A26
9-605-025
904E19
9-605-009
9-705-407
904M39
9-605-004
9-SMR-148
9-704-508
HR25A
9-804-140
9-804-141

30.9
30.10
30.11
30.12
30.13
30.14
30.15
30.16
30.17
30.18
30.19
30.20
30.21
30.22
30.23
30.24
30.25
30.26
30.27
30.28
30.29
30.30

9-505-065
904M83
904M84
904M85
904M86
904M87
904M88
697060
9-705-469
9-604-080
9-204-144
9-804-141
9-604-016
9-803-098
9-702-411,
9-700-071

9
30.31
30.32
30.33

IBM: Ordering Midrange Computers in Europe

FreeMarkets Online
Leadership Online (A) +(B):Barnes & Noble vs. Amazon.com

30.34
30.35
30.36
30.37
30.38
30.39
30.40
30.41
30.42
30.43
30.44
30.45
30.46
31
31.1
31.2
31.3
31.4
31.5
31.6
31.7

The Long Battle for an Instant Messaging Standard

56K Modem Battle
Instant Messaging
Regulation and the Internet: Public Choice Insights for Business Organizations
MySQL Open Source Database in 2004
EU Verdict Against Microsoft
E-Duction, Inc
Business Intelligence Strategy at Canadian Tire
E Ink in 2005
fortu PowerCell GmbH
Sharp Corp.: Technology Stategy
Compaq High-Performance Computing (A) + (B)
RealNetworks Rhapsody
Marketing Networks case studies
OnStar: Connecting to Customers Through Telematics
Jertry Rao: Diaspora and Enterpreneurship in the Global Economy
Metso Paper: Globalization of Finnish Metal Workshops
Progistix - Solutions Inc. - The Critical parts Parts Network
Building Partnerships: Reinventing Oracle's Go-to-Market Strategy
Global Healthcare Exchange
StorageNetworks: Restarting a Public Company (A) +(B)

31.8
31.9
31.10

Paragon Information Systems

Using Supplier Networks to Learn Faster
Developmental Network Questionnaire + Multimedia + Teaching Note

902M38
9-SMR-137
9-404-105,
5-405-039,
5-405-039

31.11
31.12

IBM On Demand Community

Yamato Transport: Valuing and Pricing Network Services (A)+(B)

9-504-103
9-704-475,
9-704-477

31.13

Value Chain Resource Planning: Adding Value with Systems Beyond the
Enterprise

31.14
31.15
31.16
32
32.1

Blackout: August 14, 2003

Palliser Furniture Ltd.: The China Question
Fuel Cells: The Hydrogen Revolution
Entertainment Technology case studies
Li & Fung: Internet Issues (A), (B)

32.2

BMG Entertainment

9-605-022
9-598-109
9-798-063,
9-705-492
SM138
9-704-501
9-704-502
CMR269
SM124
9-704-506
9-206-006
903E19
705506
805159
793064
903M41,903M42
9-804-142
GS38
9-805-017
9-805-057
905D02
IMD177
9-804-002
9-803-198,
9-804-040

BH102
9-804-156
904M05
9-804-144
9-301-009,
9-302-075
9-701-003

10
32.3
32.4

Music Industry Update: April 2001

BMG Entertainment, BMG Entertainment Video (DVD)

9-701-130
9-702-900,
9-702-901

32.5
32.6
32.7
32.8
32.9
32.10
32.11

The Music Industry and the Internet

Tektronix, Inc.: Global ERP Implementation
Transforming Singapore's Public Libraries (Abridged)
Dubai Internet City: Serving Business
Time, Attention, Authenticity and Consumer Benefits of the Web
Music Downloads
Electronic Arts in 1995+1999+2002

9-703-513
9-699-043
9-805-028
IMD224
BH144
9-704-503
SM24C, SM24,
SM24B

32.12
32.13

Online Music Distribution in a Post-Napster World

Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game

9-502-093
9-704-462

32.14

Blockbuster Inc. & Technological Substitution (A): Achieving Dominance in the

Video Rental Industry

9-704-404

32.15
32.16

Pfizer's Virtual CIO (Abridged)

Amagansett Funds (A)+(B)+(C)+(D)

9-305-018
9-606-005,
9-606-006,
9-606-007,
9-606-008

32.17
32.18
32.19
32.20

The Real Value of "E-Business Models"

Blockbuster Video
UCB: Managing Information for Globalization and Innovation (A) (Abridged)
An Interview with Heidi Roizen, Video + DVD

BH097
9-KEL-039
9-304-096
9-902-800,
9-902-804

33
33.1
33.2
33.3
33.4
33.5
33.6
33.7
33.8
33.9
33.10
33.11
33.12
33.13
33.14

IT Management case studies

Modular Strategies: B2B Technology and Architectural Knowledge
Otis Elavator: Accelerating Business Transformation with IT
Information Technology at COSCO
Paybox.Net: Mobilizing mCommerce
Enterprise IT at Cisci (2004)
Better Medicine Through Information Technology
Turning Around Runaway Information Technology Project
Wyndham International: Fostering High-Touch with High-Tech
Cisco Systems Architecture: ERP and Web - enabled IT
Outsourcing IT: The Global Landscape in 2004
Stopping Runaway IT Projects
Enabling Business Strategy with IT at the World Bank
IT Concepts: An Online Course
The new Strategic Weapon: Information Technology (Faculty Lecture CD-ROM +
Faculty Lecture CD-ROM for Group use)

33.15

Managing Business Risk of Information Technology

9CMR 319
9-305-048
305080
904E28
9-605-015
SM136
CMR291
9-803-092
9-301-099
9-304-104
BH100
9-304-055
9-605-701
5321F, SM24B
9-604-004

11
33.16
33.17

Cisco Systems Architecture: ERP and Web - enabled IT

The Impact of IT on Firm and Industry Structure: The Personal Computer Industry

9-301-099
CMR313

33.18
33.19
33.20

Turning Around Runaway Information Technology Project

Note on the Gonvergence Between Genomics & Information Technology
National Innovation Systems of China and the Asian Newly Industrialised
Economies : A Ccomperative Analysis

33.21

Leadership Online (A) +(B):Barnes & Noble vs. Amazon.com

33.22
33.23

Shanghai Bell - The Collaborative Product Commerce Systems (CPC)

Jewellworld.com: Leading Web - Based IT Development in the Jewellery Industry

33.24
33.25
33.26
33.27

Turning Around Runaway Information Technology Project

Object - Orientation: A Tool for Enterprice Design
A Conversation about Information Technology
Bain & Co.'s IT Practice (A) + (B) + (C )

33.28

Confronting the Information Age: Strategy, Copyright, and Digital Intellectual

Goods

33.29
33.30
33.31
33.32
33.33

Charles Schwab in 2002, Spreadsheet Exercise

Ducati Corse
Furgan Nazeeri and the IMTrader Spin-Out
Stouching Toward Broadband: Revisited in 2005
Shrinking Cire, Expanding Periphery: The Relational Architecture of HighPerforming Oranizations

9-803-090
9-605-091
9-805-147
SM137
CMR311

33.34
33.35
33.36
34
34.1

The Semiconductor Industry, 2002

Marv Tseu at Active Reasoning
Transforming Matsui Securities
Digital Systems and Telecommunications case studies
BMW AG: The Digital Auto Project (A) +(B)

9-604-045
9-804-077
9-804-064

CMR291
705500
HKU392
9-798-063,
9-705-492
904E23
HKU352
CMR291
CMR292
9-605-023
9-606-010,
9-606-011,
9-606-012
BH092

9-699-044,
9-699-045

34.2

BMW AG: The Digital Auto Project, An interviw with Chris Bangle, Head of Global
Design, Video + DVD

9-602-800,
9-602-802

34.3
34.4
34.5
34.6

Adnanced Book Exchange: Geographic Growth of an Internet - Based Business

NTT DoCoMo, Inc: Mobile FeliCa
Online Auction Markets
Blockbuster Inc. & Technological Substitution (B): Confronting New Digital Formats

904M24
9-805-124
9-705-411
9-704-407

34.7

Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital
Distribution

9-704-463

34.8

Teledesic (Abridged)

9-804-096

12
34.9

Confronting the Information Age: Strategy, Copyright, and Digital Intellectual

Goods

34.10
34.11
34.12
34.13
34.14
34.15
34.16

R.R Donnelley & Sons: The Digital Division

Managing Innavation at Nypro, Inc. (A) + (B)
D-Wave Systems: Building a Quantum Computer
OfficeTiger
Telecomunicacoes de Sao Paulo SA (Telesp)
The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell
STMicroelectronics E-Chain Optimization Project: Achieving Streamlined
Operations Through Collaborative Forecasting and Inventory Management

34.17
34.18
34.19

Adding Value Through Accounting Signals

Face-to-Face Communication: Is It Really Necessary in a Digitizing World
Leadership, Alignment, and Performance at Guidant Corp.: An Interview with
Ronald W. Dollens

34.20
34.21

Brocade: Launching the Multiprotocol Router

XM Satelite Radio (A) + (C: The Next Generation of Radio Receivers )

34.22
34.23

Remote Access and Networking Technologies for SMEs

Vdevelopmental Network Questionnaire + Multimedia

34.24
34.25
34.26
35
35.1

TrademarkLogo.com:Transforming Legal Services on the Internet

Alibris in 2004
Drugstore.com
Products and service marketing case studies
Siebel Systems: Anatomy of a Sale, Part 1,Part 2, Part 3

BH092
396154
696061
9-604-073
9-804-109
9-804-149
98208
GS36
CMR294
BH136
BH115
505064
505015,
5040009
HKU328
9-404-105,
9-405-701
HKU315
9-605-035
9-300-036
9-503-021,
9-503-022,
9-503-023

35.2

The iPremier Co.: Denial of Service Attack (A), (B),( C)

9-601-114,
9-601-115,
9-601-116

35.3
35.4
35.5

Alloy.com: Marketing to Generation Y

What are brands Goods for?
Capitalizing on the Power of the Customer (Faculty Lecture CD-ROM+CD-ROM for
group Use)

9-500-048
9-SMR-151
9-824-XC,
9-824-XF

35.6
35.7
35.8
35.9
35.10

Nokia Beyond 2003: A Mobile Gatekeeper?

The Rise and Fall (?) of Palm Computing in Handheld Operating
Buyer-Supplier Relationships
BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves
Strategic Inflection: TiVo in 2003 (A)+(B)

35.11
35.12
35.13

IBM's Decade of Transformation (A): The Turnaround

Managing Insight Velocity: The Design of Problem Solving Meetings
Tranpin Kanrl: Retail Practice at Seven - Eleven Japan

SM113
9-703-519
HKU257
9-803-118
704425, 704429
9-805-130
BH124
9-506-002

13
35.14
35.15
35.16

Ito-Yokado: The Challenge of Apparel

A Managerial Overview of Open Source Software
Shrinking Cire, Expanding Periphery: The Relational Architecture of HighPerforming Oranizations

9-505-048
BH095
CMR311

35.17
35.18
35.19
35.20
35.21
35.22
35.23
35.24
36
36.1
36.2

The Chicago Board Options Exchange (CBOE)

Siebel Systems: The Role of the CFO
National Semiconductor's India Design Center
The Lumen and Absorb Teams at Crutchfield Chemical Engineering
Takahiko Naraki, the Three Million Yen Enterreneur
Outsourcing Opportunities for Small Businesses: A Quantitative Analysis
Citigroup 2003: Testing the Limits of Concergence (A)
Jay Nielson & AKKA International: Outsourcing in India
Enterpreneurship and technology innovation case studies
Monster.com: Success Beyond the Bubble
HP Consumer Products Business Organization: Distributing Printers via the
Interner

9-205-073
9-205-068
9-404-102
9-804-118
904M54
BH099
9-804-041
904E27

36.3
36.4

Harley - Davidson Motor Co.: Enterprise Software Selection

The SAS Institute: A Different Approach to Incentives and People Management
Practices in the Software Industry

9-600-006
HR6

36.5

Should You Set Up Your Own Sales Force or Should You Outsource IT? Pitfalls in
the Standard Analysis

9-802-024
9-500-021

BH142

36.6
36.7
36.8
36.9
36.10
36.11
36.12
36.13
36.14
36.15

Tata Consultancy Services

Flextronics: A Focus on Design Leads to India
Mary Kay Inc.: Direct Selling and the Challenge of Online Channels
Numico (A): Delivering Innovation Through the Supply Chain
Montgomery Watson Harza and Knowledge Management
Hill & Knowlton: Knowledge Management
E-Enabled Closed-Loop Supply Chains
Intel Corp. 1968-2003
Charles Schwab in 2002
Charles Schwab in 2002 - Spreadsheet Exercise, Charles Schwab Strategic
Differentiation, Exercise

9-505-058
OIT45
9-KEL-034
IMD204
BAB102
904E03
CMR275
9-703-427
9-803-070
9-803-090,
9-803-207

36.16

Charles Schwab Corp. (A) + (B)

9-300-024,
9-300-025

36.17

Charles Scwab Corp. : A presentation by David Pottruck CoCEO + Video (DVD)

9-300-507,
9-300-513

36.18
36.19
36.20

IDEO Product Development

IBM Corp. Turnaround
MGM Mirage's Bid for Mandalay Resort Group (A)+(B): Communicating During the
Merger Process

9-600-143
9-600-098
9-105-017,
9-105-018

36.21

Calyx & Corolla + Calyx & Corolla Video

9-592-035,
9-592-509

36.22

Phillip McCrea: Once an Enterpreneur

9-406-018

14
36.23
36.24

Lifefont: The Case for Retail Driver

Taiwan Semiconductor Manufacturing Co.: Building a platform for distributed
innovation

9-106-005
9-604-044

36.25

Covisint (A)+ (B-Building an Automotive Supply Chain Exchange)

9-805-110,
9-805-111

36.26
36.27
36.28
36.29
36.30
36.31
36.32
36.33
37
37.1
37.2
37.3
37.4
37.5
37.6
37.7
37.8
37.9

Understanding Customer Choices in e-Financial Services

RosettaNet and ebXML: Betting on the Right eBusiness Standard
We' ve Got Rhythm! Medtronic Corp.' s Cardiac Pacemaker Bussiness
AlarmForce: The Launch of AlarmFog
A Brief History of the Browser Wars
PalmSource, 2005
Ilene Lang and Catalyst Search (A)+(B)
Ockham Technologies: Living on the Razor's Edge
Project planning and management case studies
The Ten Components of a Strategic I-Net
Enterprise Resource Planning, Technology Note
Simple Regression Mathematics
Using Data Desk for Statistical Analysis
The Effects of Participation on B2B Exchanges: A Resource - Based View
Beyong Valuation: "Options Thinking" in IT Project Management
Online Business Valuation: No Bang, No Buck for Orientation.com
Growth, Strategy and Slotting at No Pudge!Foods, Inc
Collision Course in Commercial Aircraft: Boeing - Airbus - McDonnell Douglas-1991 (A) + (B) + Remarks by Jean Pierson, video + Remarks by Jean Pierson DVD

37.10
37.11
37.12
37.13

Deli: Selling Directly, Globally

Autobytel.com
The SAS Institute(B): The Decision to Go Public
Providian Trust: Tradition and Technology (A)+(B)

HKU069
9-500-015
HR6B
9-398-008,
9-398-035

37.14

MW Petroleum Corp. (A) + (B)

9-295-029,
9-295-045

37.15
37.16
37.17
37.18

Real Option Valuation when Multiple Sources of Uncertanty Exist

Capital Projects as Real Options:An Introduction
Driving Change at Seagate
Time Distribution and Interaction Patterns for PEARL Project Team: Work Patterns
at Ditto(D)

9-201-106
9-295-074
9-304-002
9-404-058

37.19
37.20
37.21
37.22
37.23
37.24
37.25

The PEARL Project: Work Patterns at Ditto (A)

Laura Barr: Work Patterns at Ditto (B)
Max Green: Work Patterns at Ditto (C)
Cisco Goes to China: Routing an Emerging Economy
Singshot Technology, Inc: Supplement: Partnership Agreements
AsiaInfo: The IPO Decision
Making Sense of Emerging Market Structure in B2B E-Commerce

9-404-055
9-404-056
9-404-057
9-805-020
9-804-025
9-804-183
CMR270

CMR292
9-305-006
698004
903A10
9-703-517
706420
805074, 805137
9-804-129
9-301-154
9-699-020
9-605-061
9-605-060
CMR305
CMR304
HKU269
903M33
391106, 794149,
792503, 792504

15
38

Competitive Strategy dvd

38.1

BMG Entertainment, Video (DVD)

2002

38.2

Viacom, Inc.: CBS Acquisition, Video (DVD)

2001

38.3

P&G Japan: The SK-II Globalization Project, Video (DVD

2003

39
39.1

General Management DVD

2000

39.2
39.3
39.4
39.5
39.6

American Express: An Interview with Harvey Golub, CEO of American Express,

Video (DVD)
Channels of Distribution (DVD)
Cost-Benefit Analysis
Mergers and Acquisitions: 100 Days to a Successful Integration
Business 2000: E-Commerce
E-Commerce: Business to Business

39.7

Global Business: A Case Study of Volvo in Brazil

2003

39.8
39.9

Impacts of Globalization
Losing Your Best and Brightest? Try Offering Career Management Tools!

2004
2005

40

2002
2000
2005
2002
2002

Marketing Multimedia Cases

.
.

.
.

, Volvo
.


multimedia
marketing

40.1

GE's Two-Decade Transformation: Jack Welch's Leadership (Multimedia Case)

2000

, ,

40.2

Microsoft Office 2000

2000

40.3

Mountain Dew: Selecting New Creative

2003

multimedia case

Microsoft
.
multimedia case
,

.

40.4

Teledesic

2000

multimedia case

40.5

Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center

2003

40.6

Pokemon U.S. Launch Infomercial

2004

multimedia case



,
, ,
.

16
41
41.1
41.2
41.3
42
42.1
42.2
43

Information Systems
Charles Schwab Corp.: A Presentation by David Pottruck Co-CEO, Video (DVD)
Buckman Laboratories, Video (DVD)
The New Strategic Weapon: Information Technology (Faculty Lecture CD-ROM for
Group Use)

2000
1999
2003

Operations Management

Knowledge Management at JPL, Video (DVD

Retirement at JPL, Video (DVD)
Human Resource Management

2003
2003

Hire the Best!

Losing Your Best and Brightest? Try Offering Career Management Tools!
Developing Interpersonal Skills
Effective Communication in Teams
How to Say It
Solving (Even More) People Problems on the Job
Dealing With the Unmotivated Employee
Creating a Positive Workplace: Good Attitudes Are Contagious
Facilitative Leadership: Teamwork, Planning, and Conflict Management
Increasing Motivation at Work
Company Cases Studies DVD

2005
2005
2000
2005
2003
2003
2001
2003
2005
2001

44.1

Arnold Worldwide: Volkswagen Ads from 1995-2000, Video (DVD

2003

Volkswagen .

44.2

Building Brand Community on the Harley-Davidson Posse Ride, Video (DVD)

2000

44.3

Interview with Christine Day--Starbucks, Video (DVD)

2004

44.4

Samsung Electronics Commercials, Video (DVD

2004

44.5

Samsung Electronics Corp.: Eric Kim Interview, Video

2004

44.6
44.7
44.8

CareGroup, Video
P&G Japan: The SK-II Globalization Project, Video (DVD
BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar
and Christopher Carson, Video (DVD)

2004
2003
2000

44.9

Acer America: Development of the Aspire, Interviews with Mike Culver, Stan Shih,
and Arthur Pai, Video

2001

,
.

,
, .

43.1
43.2
43.3
43.4
43.5
43.6
43.7
43.8
43.9
43.10
44

, &

17
44.10

GDLN, Global Communications, Journey to Hope, Video (Short Version) + (Long

Version)

2003

44.11

Building Brand Community on the Harley-Davidson Posse Ride, Multimedia Case

2000

45

Marketing Science DVD

.

Marketing

.

45.1

Market Research

2002

45.2

Brand Marketing: Why We Eat, Drink, and Wear Brand Names

2000

45.3
45.4
45.5
45.6

Consumer Behavior
Developing a Marketing Plan (CD-ROM)
Market Segmentation: Developing a Focus
Marketing a Hotel

1995
2001
1999
2001

45.7

Marketing Nonprofit Organizations in Todays Economy - VHS

2005

45.8

Positioning: How Advertisers Shape Perceptions

2004

45.9

Silvio Napoli at Schindler India, Video DVD

2003

45.10

Silvio Napoli Cross Cultural Management, Video (DVD

2003

,
, ,

, ,
,

45.11

Merrill Lynch: John L. (Launny) Steffens, Video

2000

, ,

45.12

Merrill Lynch: Integrated Choice, Video (DVD)

2002

, ,
.

45.13

How You Slice It: Smarter Segmentation for Your Sales Force, A Harvard Business
School Publishing Virtual Seminar CD, Single User

2004

45.14

Interview with Professor Theodore Levitt, Video DVD

2004

,
. .

46

Advertising and communication cases

46.1
46.2
46.3
46.4

Advertising: An Inside Look at the Advertising Industry

Advertising and Marketing on the Internet
Advertising Tactics
Building Retail Brands to Drive Value

2002
2001
2001
2002

46.5
46.6
47
47.1

Cross-Cultural Communication
Psychology of Advertising
Marketing Management cases
Systems in Retailing - DVD

2002
2002
2002

.
.


.
.

18
47.2
47.3
47.4
48

Location Techniques - VHS

Negotiating Business Results
International Logistics - VHS
E-Bay Case LearnKey - Buildind a Store on eBay-Single User

1987
2004
1998

/

49

E-Bay Case LearnKey - eBay success Kit - Single User

50

LearnKey Project Management - Single User

51

LearnKey Project Management Series - Single User

52

Adobe Photoshop 7 Total Training Series

Adobe Photoshop 7

53
Flash 5 Training by Keystone Set of 4
54
55

IBM DB2 Universal Database V6.1 Administration Curriculum

Business and Customer Service Harvard Business Online Cases Studies

55.1

Kikkoman Corp.: Consumer Focused Innovation

2004

55.2

Singapore Airlines: Customer Service Innovation

2003

55.3

Starbucks: Delivering Customer Service

2003

. ,

- .

55.4

TiVo in 2002: Consumer Behavior

2002

55.5

Customer Value Measurement at Nortel Networks--Optical Networks Division

2001

55.6

CMR Enterprises

2000

,
.

55.7

Hewlett-Packard--Computer Systems Organization: Selling to Enterprise

Customers

2000

55.8

Branding Citigroup's Consumer Business

2003

.

,
,

55.9

Kimura K.K.: Can This Customer Be Saved?

2001

19
55.10
55.11
56

Evergreen Investments: Mobile CRM (A)+(B)

Harrah's Entertainment, Inc
BMW AG: The Digital Auto Project

56.1
56.2
56.3

BMW AG: The Digital Auto Project (A)

Teaching Notes:
BMW AG: The Digital Auto Project (A) and (B), Teaching Note (5-603-117) 28p
Stefan Thomke

56.4

BMW AG: The Digital Auto Project, An Interview with Chris Bangle, Head of Global
Design, Video (DVD) (9-602-800) 15 min Stefan Thomke

56.5

BMW AG: The Digital Auto Project (B) (9-699-045) 3p Ashok Nimgade, Stefan
Thomke

57

2005
2001

1998

Human Resource Management Harvard Business Online Cases Studies

57.1
57.2

FBI: Mission Extended - Nancy Dean Beaulieu, Aaron M.G. Zimmerman

The New England Patriots: Making the Team - Nancy Dean Beaulieu, Aaron M.G.
Zimmerman

2005
2005

57.3
57.4

ORIX KK: Incentives in Japan - Nancy Dean Beaulieu, Aaron M.G. Zimmerman
Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory
(JPL)

2004
2002

57.5

Sonoco Products Co. (A): Building a World-Class HR Organization - David

Thomas, Boris Groysberg, Cate Reavis

2004

58

database marketing

Grafica Case Study Harvard Business Online

,
, , .

Grafica, Inc.: Winning the New Jersey Lottery (A)

2003

,
, ,

Grafica, Inc.: Winning the New Jersey Lottery (B)

2003

Grafica, Inc.: Winning the New Jersey Lottery (C)

Internet Cases Studies Harvard Business Online
Google, Inc
Dell Online

2003

59
59.1
59.2

2004
1998

59.3

Online Music Distribution in a Post-Napster World

2002

59.4

Electronic Arts Introduces The Sims Online

2002

20
59.5

Great Dakota Bank: Online Banking

2002

59.6

NTT DoCoMo: Marketing i-mode

2002

.
,

59.7

Avon.com

2002

59.8
59.9

The Long Battle for an Instant Messaging Standard

Jewellworld.com: Leading Web-Based IT Development in the Jewellery Industry

2005
2004

59.10
59.11

Teaching Notes:
Jewellworld.com: Leading Web-Based IT Development in the Jewellery Industry,
Teaching Note (HKU353) 4p Andrew Lee, Bennett Yim

59.12
59.13
59.14
59.15
59.16
59.17

Music Downloads
Instant Messaging
RosettaNet and ebXML: Betting on the Right eBusiness Standard
Electronic Service Delivery Implementation and Acceptance Strategy
Teaching Notes:
Electronic Service Delivery Implementation and Acceptance Strategy, Teaching
Note (HKU224) 9p Marissa McCauley, Ali F. Farhoomand

2004
2004
2004
2002

59.18
59.19
59.20

Digital Certificates and Signatures: Microsoft Corp.

Teaching Notes:
Digital Certificates and Signatures: Microsoft Corp., Teaching Note (HKU204) 8p
Mary Ho, Ali F. Farhoomand

2002

59.21

Government E-Procurement: Electronic Tendering System in the Hong Kong SAR

2002

59.22
59.23

Teaching Notes:
Government E-Procurement: Electronic Tendering System in the Hong Kong
SAR, Teaching Note (HKU239) 7p Phoebe Ho, M.Lynne Markus, Ali F.
Farhoomand

59.24
59.25
59.26
59.27
60

Toward an Objective - Based Typology of E-Business Models

Akamai Technologies
Online Security Tradind in Japan
Understanding Customer Choices in e-Financial Services
Alessi: Evolution of an Italian Design Factory A, B, C, D - Harvard Business
Online Case Study

2003
2004
2003
2004

60.1

Alessi: Evolution of an Italian Design Factory A

2003

60.2

Alessi: Evolution of an Italian Design Factory B

2003

H


.




.

21
60.3

Alessi: Evolution of an Italian Design Factory C

2003

60.4
61

Alessi: Evolution of an Italian Design Factory D

Competitive Advantage Harvard Business Online Case Study

2003

Microsoft in 2005
E Ink in 2005
TCL Multimedia
HNA Group: "A Miracle in Civil Aviation"
Rambus Inc., 2005
24 Hour Fitness
The Rise of Kmart Corp.
L'Oreal and the Globalization of American Beauty
Change at Whirlpool Corp. (A)
The Market of Exchanges: HKEx and the New Beauty Parade
Information System Management Harvard Business Online Case Studies

2005
2005
2005
2005
2005
2005
2005
2005
2005
2005

62.1
62.2
62.3

Broadvision
May Be Used With:
Rules-Based Systems, Technology Note (OIT21S) 2p Jean-Claude Charlet, Erik
Brynjolfsson

1998

62.4

Technology Note on Rules-Based Systems (OIT21T) 4p Jean-Claude Charlet,

Erik Brynjolfsson

62.5
62.6
62.7
62.8
62.9
62.10
62.11
62.12
62.13
62.14
62.15
62.16

Information Technology at COSCO

Firefly Network
Supplemental Material(s):
Firefly Network (B) (OIT22B) 2p Jean-Claude Charlet, Erik Brynjolfsson
American Airlines: Object Oriented Flight Dispatching Systems
Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges
Agrico, Inc.: A Software Dilemma
SinoSecurities.com
Wyndham International: Fostering High-Touch with High-Tech
Cisco Systems, Inc.: Implementing ERP
Teaching Notes:
Cisco Systems, Inc. Series, Teaching Note (5-301-143) 15p Richard L. Nolan ,
Cost: $3.70

62.17

Cisco Systems, Inc.: Implementing ERP, Teaching Note (5-602-076) 21p Sarah
Macgregor, Andrew McAfee , Cost: $3.70

62.18

Cisco Systems, Inc.: Implementing ERP, Teaching Note (5-699-031) 9p Richard

L. Nolan, Mark Cotteleer, Robert D. Austin, Cost: $3.70

62.19
62.20

TAL Apparel Ltd.: Stepping Up the Value Chain

Teaching Notes

61.1
61.2
61.3
61.4
61.5
61.6
61.7
61.8
61.9
61.10
62

2005
1998

1994
1995
1988
2001
2002
1998

2005
2005

22
62.21

Foremostco, Inc.

2003

62.22
62.23
62.24
62.25
62.26
62.27

Amagansett Funds
Supplemental Material(s):
Amagansett Funds (B) (9-606-006) 2p Andrew P. McAfee
Amagansett Funds (C) (9-606-007) 3p Andrew P. McAfee
Amagansett Funds (D) (9-606-008) 1p Andrew P. McAfee
Enterprise IT at Cisco

2005

2004

62.28

Harley-Davidson Motor Co.: Enterprise Software Selection

1999

62.29

Siemens ShareNet: Building a Knowledge Network

2002

.
.

62.30

Tanpin Kanri: Retail Practice at Seven-Eleven Japan

2005

62.31

Zara: IT for Fast Fashion

2004

62.32
62.33
62.34
62.35
62.36
62.37
62.38
62.39
62.40

JamCracker: Pivot Path

Slouching Toward Broadband: Revisited in 2005
Buckman Laboratories (A)
Teaching Notes:
Buckman Laboratories (A), Teaching Note (5-800-360) 9p William E. Fulmer,
XS, Inc
Enabling Business Strategy with IT at the World Bank
Teaching Notes:
Enabling Business Strategy with IT at the World Bank, Teaching Note (5-306-006)
4p F. Warren McFarlan

2003
2005
1999

62.41
62.42
62.43
63
63.1
63.2

Ford Argentina: Transforming a Global Industry in a Local Market

Charles Schwab Corp.
Grupo Martica
General Management Cases Studies Harvard Business Online
Billy Beane: Changing the Game -Michael A. Roberto
CareGroup

2003
1999
2005

2005
2003

.

.

63.3

SchmidtCo

2004

, ,
, , .

63.4

Alibris in 2004

2004

.
.

2003
2003

23
63.5

Ice-Fili

2003

63.6

P&G Japan: The SK-II Globalization Project

2003

63.7

Innovation at Progressive : Pay-As-You-Go Insurance

2002

.


.
, ,
, ,
.

63.8

2002

Ito-Yokado: The Challenge of Apparel

2005

63.10

Nordstrom: The Turnaround

2005

63.11

L. Bean: A Search for Growth

2004

63.12

Tesco Plc

2002

63.13

Wal-Mart Neighborhood Markets

2002

63.14

Sa Sa Cosmetics

2002

63.15

Grupo Elektra

2001

,
, .

63.16

Velky Potraviny--Prague

2004

63.17

I've Got Rhythm: Selling Cardiac Rhythm Management Devices

2003

63.18

Model N, Inc

2003

63.19

Jindi Enterprises: Finding a New Sales Manager

2003

63.20

BRL Hardy: Globalizing an Australian Wine Company

1999

.
, ,
, ,
.

63.21

AOL Latin America

2003

63.22

Merloni Elettrodomestici: The New Century Begins

2002

63.9

Bank of America

.

.

24
63.23

Kodak's Health Imaging Division in Asia

2003

, ,
, .

63.24

Dogfight over Europe: Ryanair

2001

63.25

Gucci Group N.V

2000

,
.

63.26

Husky Injection Molding Systems

2000

,

.

63.27

Unilever's Butter-Beater: Innovation for Global Diversity

1999

,
.

63.28

Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A)

1997

64
64.1
64.2

Operations Management Cases Studies Harvard Business Online

Ducati Corse Francesca Gino, Andrew McAfee
GlaxoSmithKline: Reorganizing Drug Discovery (A) - Robert S. Huckman, Eli Peter
Strick

2002
2005

64.3
64.4

Boeing 787: The Dreamliner - Richard L. Nolan, Suresh Kotha

Exel plc--Supply Chain Management at Haus Mart - Zeynep Ton, Steven C.
Wheelwright

2005
2005

64.5
64.6

Handleman Co. - Janice Hammond, Kevin Dolan

Transland Shipping: Dealing with Cross-Border Logistics Barrier - Yew-Ming Chia,
Kee-Hung Lai, Amy Lau, Paul Li, Emily Ho

2005
2005

64.7

InfoVision (A): Technology Transfer at Georgia Tech - Lee Fleming, James Quinn,
Marie Thursby

2005

64.8
64.9

SpudSpy - Lee Fleming, Daniel Snow

Necanko, Inc. 162. Necanko, Inc. Carol Prahinski
The Seller's Hidden Advantage - Niraj Dawar, Mark Vandenbosch
Technology Commercialization at the Massachusetts General Hospital - Jonathan
West, Mona Ashiya

2005
2005

64.10
64.11
65

2004
2004

Service management Cases Studies Harvard Business Online

65.1

Commerce Bank

2004

65.2

ENSR International

2002

65.3

XM Satellite Radio

2003

25
65.4
66

Real Madrid Club de Futbol

2003

Sales management Cases Studies Harvard Business Online

66.1

Siebel Systems: Anatomy of a Sale, Part 1

2004

66.2

Siebel Systems: Anatomy of a Sale, Part 2

2002

.
.

66.3

Siebel Systems: Anatomy of a Sale, Part 3

2002

.
.

66.4

Parisian: Productivity and Selling Cost

2002

66.5

Merrill Lynch: Integrated Choice

2005

66.6

Talbots: A Classic

2000

66.7

Sales Force Training at Arrow Electronics A

2000

66.8

Pennzoil-Quaker State Canada: The One-to-One Decision (A

2004

66.9

Nin Jiom: Selling Traditional Chinese Medicine in Modern Hong Kong

2004

2004

66.10

Agilent Technologies

66.11

Caja Espana: Managing the Branches to Sell

2004

66.12

VERITAS 1999 (A): Integrating Sales Forces

2003

66.13
66.14
66.15

VERITAS 1999 (B): Integrating Sales Forces

VERITAS 1999 (C): Integrating Sales Forces
Sprint Sell to Close Sales Quickly

2003
2005
2005

66.16

Sycamore Networks

2001

66.17

Strategic Intelligence Pte. Ltd. A

2000

66.18

Strategic Intelligence Pte. Ltd. B

2001

67
67.1
67.2

Brand Management Cases Studies Harvard Business Online

The Buzz on Buzz
Habitat for Humanity International: Brand Valuation

2001
2000

26

,
, ,

..

67.3
67.4

Henkel KGaA: Detergents Division

Cofidis

2003
2001

67.5

Marvel Enterprises, Inc

2001

67.6
67.7

Samsung Electronics Co.: Global Marketing Operations

Brioni

2004
2004

2003

McDonald's Russia: Managing a Crisis

2003

Sony EyeToy

2002

,





. A

.



.

67.8
67.9
67.10

67.11

68

69

In-N-Out Burger

Vans: Skating on Air

2004

Management Cases Studies Harvard Business Online Clothing Industry

The Studio

2002

TAL Apparel Ltd: Stepping Up the Value Chain

Burberry

2002
2005

International Marketing Management Cases Studies Harvard Business

Online

.


.

69.1
69.2
69.3

Sony PC: Entry into the U.S

Silvio Napoli at Schindler India
Silvio Napoli at Schindler India

2003
2003
2003

69.4

MontGras: Export Strategy for a Chilean Winery

2001

,


.

27
69.5
69.6
70

Procter & gamble: Global Business Services

Customizing Global Marketing

2002
1986

Product Marketing Cases Studies Harvard Business Online

, .


.

70.1

The Birth of the Swatch

2004

70.2

The Passion of the Christ

2004

.

.

70.3

Aqualisa Quartz: Simply a Better Shower

2002

.
,


.

70.4

KONE: The MonoSpace Launch in Germany

2001

70.5

Color Kinetics, Inc A

2001

,
,


/

70.6

Color Kinetics, Inc. B

2001

71
71.1
71.2
71.3
71.4
71.5
71.6
71.7
71.8
72
72.1
72.2
72.3

Vermeer Technologies Case Study Harvard Business Online

Vermeer Technologies (A): A Company Is Born
Vermeer Technologies (A1): Hiring the CEO
Vermeer Technologies (A): A Company Is Born, Video
Vermeer Technologies (B): Realizing the Dream
Vermeer Technologies (C): Negotiating the Future
Vermeer Technologies (D): Making Transitions
Vermeer Technologies (E): New Beginning
Vermeer Technologies (F): FrontPage97
Business Case Study Harvard Business Online
Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor
IKEA Invades America
Virgin Mobile USA: Pricing for the Very First

72.4

Dell--New Horizons

.
Vermeer Technologies

1997
1997
1997
1997
1997
1997
1997
1997
2005
2004
2003
2002

28
72.5

H-E-B Own Brands

2002

72.6

Lundberg Systems: 3 Vignettes

2005

72.7

Med-Mart: Transitioning the Business Model

2003

. ,



, ,
.
,
.
. ,

.

.
,

72.8

Centra Software

2001

72.9

PalmSource,Inc

2004

72.10

NonStop Yacht S.L

2004

72.11

Scientific-Atlanta, Inc.

2004

.


.

72.12
72.13
72.14
72.15
72.16
72.17
72.18
72.19
72.20
72.21
72.22
72.23
72.24
72.25
72.26
72.27
72.28
72.29
72.30
72.31
72.32
72.33

Salem Telephone Co.

Megawheels Inc.
Carnival Cruise Lines
Vandelay Industries, Inc.
Rich - Con Steel
Heidi Roizen
Adobe Systems, Inc.
NetFlix.com, Inc
Harrah's Entertainment, Inc.
Documentun, Inc
Grupo Martica
Hale and Dorr (A)+(B)
Furgan Nazeeri and the IMTrader Spin-Out
Rakuten
Aristotle Onassis and the Greek Shipping Industry
CGI Group Inc.
RetailSoft: Role for Sydney Masser
RetailSoft: Role for Regan Kessel
RetailSoft: Role for Cam Archer
Seven-Eleven Japan. Co.
Elixir Technology - Entry into the Middle East
MapQuest

2004
2005
2005
1999
1999
2000
2000
2000
2002
2001
2005
2005
2005
2004
2005
2005
2005
2005
2005
2005
2004
2004

29
72.34
72.35
72.36
72.37
72.38
72.39
72.40
72.41
72.42
72.43
72.44
72.45
72.46
72.47
72.48
72.49
72.50
72.51
72.52
72.53
72.54
72.55
72.56
72.57
72.58

NextCard
Canyon Ranch
CareGroup + CareGroup, Video (DVD)
Singshot Technology, Inc (A) +(B) +( C)
Dabbawallahs of Mumbai (A)+(B)
Foremostco, Inc. (A)+(B)
Network Appliance (A) + (D) + (C: The Growth of Network Appliance)
Mellennium Pharmaceuticals, Inc. (A) + (B)
Beta Golf
Vidient (A)+(B)
Sharp Corp.: Technology Stategy
Leading the Josie Esquivel Francise (A) + (B)
Leading the Josie Esquivel Francise (C): Definition of Success over Time
Massport (A): The Aftermath of 9/11
Massport (B): Change at the Top
Massport (C): A Revitalized Organization
Massport (D): Looking to the Future
Zipcar : Refining the Business Model
Wal-Mart Storew in 2003
Cathay Pacific: Doing More with Less
Whirpool Europe
Moore Medical Corp.
Ford Motor Co.: Supply Chain Strategy
Volkswagen of America: Managing IT Priorities
Procter & Gamble : Electronic Data Capture and Clinical Trial Management

72.59
72.60
72.61
72.62
72.63

MK Taxi: Private Chauffeur Service

West Teleservice
Loctite Corp.
Flextronics International, Ltd.
XS, Inc

2004
2004
2003-2004
2004
2004
2003
2003
2001
2004
2005
2003
2003
2003
2004
2004
2004
2004
2003
2003
2003
2001
2003
1999
2005
2005
2004
2004
2003
2003
2003