Abstract

This research tries to assess marketing practice in hotel industry specifically in the case of
Abrha Castle hotel, Mekelle. The research will mainly evaluate the service delivered by the
hotel and the factors affecting marketing practice of hotel industry in line with the case
study.
To achieve the objectives of the study the researcher will collect primary data through
questionnaire and interview. The questionnaire will be distributed to the customers of the
hotel using simple random sampling techniques and structured interview will be held with
the manager of the hotel. Finally possible recommendation will be forwarded.

Acknowledgment
i

First of all I would like to thank the Almighty God who gave me ability and strength to do this
proposal.
Next my special thanks goes to my advisor Abebe Tilahun who gave me encouraging comments
and necessary corrections through the way of completing this study. My deepest and heartfelt
gratitude also goes to Melkam and Milena who provided the necessary data of the accomplishment
of this paper.
Last but most I would love to thank my Mom who always on the way of my success and fruitful
time, and the rest of family.
Thank you all!

Table of Content
Content

Page
ii

No
Abstract........................................................................................................... i
...........................
Acknowledgment............................................................................................. ii
.........................
Table

of iii

Content...........................................................................................................
.............
CHAPTER ONE
INTRODUCTION
1.1

Background

of

the 1

Study...................................................................................................
1.2
Background
of

the 3

Organization......................................................................................
1.3
Statement
of

the 3

Problem...................................................................................................
1.4
Research 4
Questions........................................................................................................
.....
1.5

Objectives

of

the 4

Study.......................................................................................................
1.5.1
General 4
Objective........................................................................................................
1.5.2
Specific 4
Objectives......................................................................................................
1.6
Methodology
of
the 5
Study.................................................................................................
1.6.1

Study 5

Area.................................................................................................................
..
1.6.2

Research

and

Sampling 5

Design................................................................................
1.6.3
Data
Type
Source................................................................................................
1.6.4
Methods
of
Collection.......................................................................................
1.6.5
Data
Processing
iii

and 5
Data 5
and 6

Analysis...................................................................................
1.7
Significance
of

the 6

Study....................................................................................................
1.8
Delimitation
of

the 6

Study...................................................................................................
1.9
Scheme
of

the 6

Paper............................................................................................................
1.10
Work 7
Schedule..........................................................................................................
........
1.10.1

Time 7

Schedule..........................................................................................................
.
1.10.2

Budget 8

Schedule.......................................................................................................
1.11
Reference........................................................................................................
....................

iv