QUESTIONNAIRE OF CAF COFFEE DAY

Objective:-To Study the Opinions, Perceptions, and Locations of Customers of CCD. NOTE: - I am student of Marketing Management, studying in Sinhgad Institute of Management & Computer Application in Pune, conducting Survey on CCD. The information collected will be kept confidential and be used only for academic purpose.

1) Name:-

2) Age: - Please tick appropriate A) Below 20 B) 21-30 C) 31-40 D) 41 and above 3) Gender:Male Female 4) Monthly Income:A) Less than 10,000 B) Rs. 10,000-20,000 C) Rs. 20,000-30,000 D) More than 30,000

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5) Occupation:A) Student ( ) B) Working professional ( ) C) Businessman ( ) D) Service ( ) E) Any Other (Please Specify)..

6). Name three coffee shops that you know A).. B).. C).. 7). How often do you visit a Coffee Shop? A). Daily B). Once a week C). 2 times a week D). 3 times a week E). Once in two weeks F). Once a month G). Very rarely

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8). How much money do you spend at a Coffee Shop? (In Rupees) A). Less than 40 ( ) B). 40 80 ( ) C). 80 120 ( ) D). More than 120 ( ) 9). On an average, how much time do you spend in a Coffee Shop? A). Less than an hour ( ) B). an hour to 1 hour ( ) C). 1 hour to 2 hours ( ) D). More than 2 hours ( ) 10). How many people do you go to a coffee place with? A). Alone ( ) B). 2 4 ( ) C). 4 8 ( ) D). More than 8 ( ) 11). Why do you go to a coffee shop? A). Only to have coffee B). To enjoy my private time C). Catch up with friends D). For group activities (group studies, presentations, meetings)

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12). What do you look for when u choose a coffee shop to go to? (Rank in order of preference 1-highest, 5-lowest) A). Convenience/accessibility ( ) B). Ambience ( ) C). Service ( ) D). Quality of food ( ) E). Price ( ) F). Others (please specify).

13). What do you normally eat or drink in a Cafe Coffee Day? (You can choose more than one) A). Coffee ( ) B). Smoothest and similar drinks ( ) C). Desserts and confectionery ( ) D). Eatables like sandwich, Samosas etc. ( )

14) Are you satisfied with the location of CCD? A) YES ( ) B) NO ( ) C) If No the why? ...................................................

15) How do you know CCD? A) BY Advertisement B) By Newspaper C) By Magazines D) By Word of mouth C) BY friends 16) How far is CCD from your home? A) 1-2 KM B) 2-3 KM C) 3-4 KM D) 4-5 KM E) More than 5 KM

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17). Rate the following factors for Cafe Coffee Day (Tick the choice most applicable) Excellent Staff behaviour Value for money Availability of preferred items Delivery Time Quality of food/drinks Good Average Satisfactory Poor

18).Do you have any suggestions to improve Caf Coffee Day?