MARKETING STRATEGIES

THE MARKETING STRATEGIES FOR HONDA COMPRISED OF 4 ELEMENTS OF MARKETING MIX; PRODUCT PRICE PLACE PROMOTION

PRODUCT
ESTABLISH IN ASIA & OCEANIA REGION IN 1969 HIGH PERFORMANCE PRODUCT WITH SUPERIOR QUALITY DELIVER GOOD FUEL ECONOMY & SAFETY FEATURES HONDA CATERS TO THE COMPACT CAR, SEDAN, AND SUV(MINI SUV) MARKET MODEL:ACCORD,CIVIC,CITY,CR-V,STREAM,JAZZ,JAZZ HYBRID,INSIGHT AND CR-Z MAJOR COMPETITORS: TOYOTA,FORD,MITSUBISHI,NISSAN AND MAZDA

PRICE
OFFER COMPETITIVE PRICE PRICE OF EACH MODEL DEPENDS ON SPECIFICATIONS (ENGINES, TRANSMISSION,BRAKING AND STEERING SYSTEM,SUSPENSION) EG; HONDA PRODUCES THREE MODELS OF CIVIC; CIVIC 1.8 S CIVIV 1.8 S-L CIVIC 2.0 S EACH MODEL AVAILABLE IN DIFFERENT PRICE

REFER TO DISTRIBUTION CHANNEL/NETWORKING

Asian Honda Motor Co., Ltd. was established in Thailand in October 1964 1996 BECOME A REGIONAL HEADQUARTER OF ASEAN HONDA MOTOR AREA OF RESPONSIBILITY: MALAYSIA, AUSTRALIA, INDIA, INDONESIA, NEW ZEALAND, PAKISTAN, PHILIPPINES, SINGAPORE, SOUTH KOREA, TAIWAN, THAILAND & VIETNAM MALAYSIA HONDA ESTABLISHED PLANT IN PEGOH, ALOR GAJAH

PLACE

PROMOTION
ENVIROMENTAL CONCERN CREATED A RANGE OF LOW-COST HYBRID CARS (JAZZ, INSIGHT, AND CRZ) INTRODUCED A NEW GLOBAL ENVIRONMENTAL ADS BLUE SKIES FOR OUR CHILDREN AFTER-SALE PROMOTION CAMPAIGN AN EFFORT TO RETAIN CUSTOMER ENCOURAGE CUSTOMER TO SERVICE AT AUTHORIZED DEALER REWARDED WINNING CUSTOMER WITH A LOT OF PRIZES COMPETITION/CONTEST PARTICIPATE IN SOCIETY EVENTS EG; GET ON THE ROCK! WITH HONDA CITY ( HONDA TAKE A TITLE OF ORGANIZER) THE WINNER WILL BE REWARD HONDA CITY BUILD UP CUSTOMER RELATIONSHIP

TV COMMERCIAL ADS NEW COMMERCIAL ADS ON TVPROMOTE HONDA HYBRID FAMILY CAR INTRODUCED NEW MODEL OF HONDA BILLBOARD ADS HONDA CURRENTLY HAS THEIR OWN RACING TEAM KIDZANIA SIGN ON KIDZANIA AS ONE OF THEIR PARTNER EDUCATIONAL THEME PARK FOR CHILDEREN KID LEARN HOW TO BECOME CAR DESIGNER HONDA MINIATURE/REPLICA IS PROVIDED FOR CHILDREN