Professional Documents
Culture Documents
LASALLIAN
DIGEST
EXCLUSIVE
HOW HE
THREW ME
OFF-
CENTER
Speak like a pro
LAYOUT
LINGO
LOOK GOOD
SPECIAL REPORT
Bleed
When an image or element on a
page touches the edge of the
page, extending beyond the trim
edge, leaving no margin. Bleed
allowance: about 1/8” beyond
the trim lines
Layout Lingo
Short for cyan, magenta, yellow and key (black), and often
referred to as process color or four color. It is a subtractive color
model used in color printing
Layout Lingo
Column
One or more vertical
blocks of text used to
break up large bodies of
text that cannot fit in a
single block of text on a
page.
Layout Lingo
Crop marks
Crossed lines placed at the
corners of an image or a
page to indicate where to
trim it
Center marks
Vertical lines used to
indicate the center of a
two-page spread for
folding or cutting
Layout Lingo
Grid
The underlying
structure of a page
12-grid layout
Twelve is ideal,
because it’s a
multiple of two, three
and four.
Layout Lingo
Orphan
A word isolated at the top of
a column or page
Widow
A syllable, word, or less than
one-third of a line isolated at
the bottom of a column,
paragraph, or page
The Dummy’s Guide
to a Magazine Dummy
Don’t plan
on the screen
PLAN ON PAPER
The Dummy’s Guide
to a Magazine Dummy
– Serif
– Sans Serif
– Decorative (script, decorative,
digital)
– Dingbats
YOUR NOBLE PURPOSE
YOUR NOBLE PURPOSE
Organize large
volumes ofcontent into
related parcels of
information
•Determine the
purpose of your
magazine Keep in mind:
•Identify your There’s no one right way
target audience to create a good layout
A good layout and design is:
•Attractive
•Convenient
•Easy to the eyes
•Helpful
PRINCIPLES OF DESIGN
PRINCIPLES OF DESIGN
CONTRAST
Using italicized or bold text to create emphasis
is a sample of contrast.
Contrast of line, shape, size, tone and texture.
Successful pages will have vertical
and horizontal elements, dominant
and secondary elements (heads,
boxes, lines, etc).
PRINCIPLES OF DESIGN
BALANCE
An effective design balances the visual weights
on a page.
Symmetrical and assymetrical balance.
Assymetrical
PRINCIPLES OF DESIGN
PROPORTION
Two-thirds –The most visually alive are is the
first one-third of a page (optical center).
It is important to have one dominant element
on a page.
PRINCIPLES OF DESIGN
SEQUENCE
Every design should have a logical sequence.
Large to small. Color to black and white.
Irregular to regular.
PRINCIPLES APPLIED
PRINCIPLES APPLIED
UNITY
The way layout, design style, typeface and color
work together to communicate the same
content.
Your choice of layout, color, and typeface is
important.
PRINCIPLES APPLIED
CONTROL
Identify the center of visual impact a.k.a. the
focal point. It gains impact by the use of
contrasting elements.
Similarity
Proximity - how elements are grouped together.
Closure
PRINCIPLES APPLIED
COHERENCE
Use text and visuals in a consistent way
throughout a publications to create an identity.
Project conference
Style guide
PRINCIPLES APPLIED
CONTINUITY
Sequence of events – pages are like a
sequential series of events
Prime viewing areas should be fully utilized
PRINCIPLES APPLIED
SIMPLICITY
Crystal clear simplicity is harder to achieve than
a crowded, busy design.
Fewer elements – If you can remove it without
losing anything, it is not needed.
More space is less crowding
Group similar elements in close proximity
Don’t use more than three typefaces. Use
variations.
PHOTO GUIDELINES
Clean, clear center of interest
Looks natural
Has a cutline
Bordered
Relevant
BAD PHOTOS
PHOTO GUIDELINES
BAD PHOTOS
PHOTO GUIDELINES
BAD PHOTOS
PHOTO GUIDELINES
BAD PHOTOS
PHOTO GUIDELINES
How to salvage Edit carefully
a bungled photo
Crop aggressively
Run a sequence
Reshoot
Use alternative art
Retouch mistakes
Bury it
Do without it
PHOTO GUIDELINES
A GOOD CROP
Eliminates what’s
unnecessary
Adds impact
Leaves air where it’s
needed
PHOTO GUIDELINES
A BAD CROP
Amputates body parts
Forces the image into an awkward shape
The secret:
Make it
special
Guidelines are made
to be broken, but only
for a valid reason.
Don't be so predictable
as to be boring.