Professional Documents
Culture Documents
Organize information. Highlight. Connect information. Outline Gridding Graphical representation. Pattern making Direction
Shape
SPACE
Space can be used: Visual rest Ties between elements. White space Legible
Size
Size8
Size10
Size12
Size16
Size18
Size24
Size32
Size 40
Size can be used to: Importance . Easy to see. Attract attention. Contrast Consistent.
Size 54
Size 72
VALUE
.
Value can be used to: Lead the eye. Create a pattern. Illusion Image of lightness or darkness. Dramatic layout with shading. Emphasize
COLOR
Color can be used to: Highlighting Attracting Signalling. Mood. Organize. Provoke emotion.
Yellows
Greens
Blues
Violets Browns Blacks