You are on page 1of 11

ELEMENTS OF DESIGN

Lines Shape Space Size Value Color

Lines can be used to:

Organize information. Highlight. Connect information. Outline Gridding Graphical representation. Pattern making Direction

Shape

With shape you can:

Designing Symbolizing idea. Shaped Text. Highlight information.

SPACE
Space can be used: Visual rest Ties between elements. White space Legible

Size
Size8

Size10

Size12

Size16

Size18

Size24

Size32

Size 40

Size can be used to: Importance . Easy to see. Attract attention. Contrast Consistent.

Size 54

Size 72

VALUE
.

Value can be used to: Lead the eye. Create a pattern. Illusion Image of lightness or darkness. Dramatic layout with shading. Emphasize

COLOR
Color can be used to: Highlighting Attracting Signalling. Mood. Organize. Provoke emotion.

The Psychology of Color Color Reds Oranges Associations

Energy, Passion, Power, Excitement


Happy, Confident, Creative, Adventurous Wisdom, Playful, Satisfying, Optimistic Health, Regeneration, Contentment, Harmony

Yellows

Greens

Blues
Violets Browns Blacks

Honesty, Integrity, Trustworthiness


Regal, Mystic, Beauty, Inspiration Easiness, Passivity Finality, Transitional Color

You might also like