Rationale: In rapidly growing nations, such as India, the fervor of materialist desire and globalisation runs high.

This assimilation of western capitalist ideology is evident in lms from the region, which often deal with the opposition between the contemporary dominant neoliberal pursuits, and alternative sources of happiness. This becomes evident through an analysis of lm theory. American Cinema, often seen as the mouthpiece of modern western culture, plays a key role in inuencing both international audiences and lmmakers. This documentary analyses the use of lm language in the portrayal of neoliberal, ultra-capitalist principles, in American and Indian Cinema. Texts of Study: Wall Street (d. Oliver Stone, 1987) Wall Street: Money Never Sleeps (d. Oliver Stone, 2010) The Pursuit of Happyness (d. Gabriele Muccino, 2006) 3 Idiots (d. Rajkumar Hirani, 2009) Rehguzar (d. Faruq Masudi, 2006)