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Business Communication

Principles of Communication

Principles of Communication

Clarity Completeness Conciseness Consideration Courtesy Correctness

Clarity

Clarity of thought

What is the objective of communication? What is to be communicated? Choice of suitable medium

Clarity of expression

Use simple words Use single words for long phrases

Eg. At all times At a later date At the present time

always later now contd.


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Avoid double entry Eg. Actual fact fact Costs an amount of costs Use short sentences Use concrete expressions Eg. Goods are soon being dispatched Goods will be dispatched on ____ Avoid jargon Avoid ambiguity

Completeness

Completeness of facts Check for 5 W questions who, what, where, when and why

Conciseness
Only relevant facts No repetition No verbosity Proper organization of message

Consideration

Respect for the readers point of view Avoid using I & we

Eg. I want to express my sincere thanks for the good words

Thank you for your kind words


Avoid gender bias Emphasize positive & pleasant facts Impart integrity to your message
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Courtesy

Prompt reply Omit irritating expressions Eg. you are probably ignorant

You neglected

Apologize sincerely for omissions / Thank generously for favours

Correctness

Giving correct facts At an appropriate time (on time) In a suitable style

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