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98.3 UNDER MATRIC INTER MALE FEMALE GRADUATE PG LESS THEN 10,000 10,000-25000 25,000-35,000 URBAN SEMI URBAN
SEX
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
EDUCATIONAL QUALIFICATION
EARNING/MONT H(NET)
PLACE OF LIVING
37 38 39 40 41 42 43 44 45 46 47 48 49 50
urban
semi urban
rural
the hindu
ananda bazar
A. THE TIMES OF INDIA: B. THE TELEGRAPH: C.THE ECONOMIC TIMES : D. THE HINDU:
ENGLISH NEWSPAPER
BENGALI
WOMEN
MAGAZINE
news aaj tak zee news star news ibn 7 cnn ibn
MARK APPROPRIATE
YES NO
MALE FEMALE
RANGE BELOW 10,000 10,000-20,000 21,000-30,000 31,000-40000 41000-50000 MORE THEN 50000 MARK APPROPRIATE
EDUCATION MARK APPROPRIATE STATUS 10th LEVEL STUDENTS 10+2 HOUSE WIVES GRADUATION SERVICE POST GRADUATION BUSINESS PHG/DOCTORAL SELF EMPLOYED RETIRED BRAND(PRODUCT) 1 2 3 4 5 6 7 8 9 10 11 12
CELEBRITY TYPE MOVIE STAR SINGER TV STAR SPORTS PERSON CHILD ACTOR
MARK APPROPRIATE
NAME
HIGH PRICE PRODUCT LOW PRICE PRODUCT HIGH INVOLVMENT PRODUCT LOW INVOLVMENT PRODUCT HIGH RISK PRODUCT LOW RISK PRODUCT NEW PRODUCT
MARK APPROPRIATE
AIDED CELEBRITY(NAME)
NON CELEBRITY
1 2 3 4 5
STRONGLY DISCARD DISCARD NEITHER AGREE NOR DISAGERR AGREE STRONGLY AGREE
SEX
MALE FEMALE UNDER MATRIC 0 1 1 0 1 0 1 0 1 0 0 1 1 0 1 1 0 1 0 1 1 0 0 1 1 0 0 1 1
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
1 0 0 1 0 1 0 1 0 1 1 0 0 1 0 0 1 0 1 0 0 1 1 0 0 1 1 0 0
30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
1 1 0 0 1 1 0 0 0 1 0 1 0 1 1 0 0 1 1 1 0 24
0 0 1 1 0 0 1 1 1 0 1 0 1 0 0 1 1 0 0 0 1 26
asis
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
10
11
12
13
14
NEW EARNING/MONTH(NET) LESS THEN 10,00010,000 25000 25,00035,000 MORE THEN 35,000 URBAN PLACE OF LIVING SEMI URBAN RURAL
A. THE TIMES OF INDIA:
UALIFICATION PG
ENGLISH
1 0 1 0 0 0 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0
0 1 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 11
15
16 NEWSPAPER
17
18
19
20
21
22
23
ENGLISH
B. THE C.THE D. THE TELEGRA ECONOMI HINDU: PH: C TIMES :
BENGALI
A.ANAND B. A BAZAR BARTAM ananda PATRIKA AN: mela
FAMILY
india today 1 1 0 0 0 0 1 0 0 0 0 0 0 1 0 1 0 1 0 0 1 1 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 1 1 0 0
sananda 0 0 0 0 1 0 0 1 0 0 1 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0
other 0 0 1 1 0 1 0 0 0 1 0 1 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 1
0 1 0 0 0 1 1 0 0 0 0 0 0 0 1 0 0 1 0 0 0 1 0 0 0 0 0 1 0
0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0
0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 1 1 0 0 1 0 1 0 0 0 1
0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 9
0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 3
1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 6
0 0 0 0 1 0 1 0 0 1 0 1 0 0 0 1 0 0 0 1 0 8
0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 1 0 0 0 1 12
0 0 1 0 0 0 0 1 0 0 0 0 1 0 1 1 1 0 0 0 0 16
0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 8
0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 9
1 1 0 1 0 0 0 0 0 1 0 1 0 1 0 0 0 0 1 1 1 17
24
25
26
27
28
29
30
31
32
MAGAZINE
BUSIINESS
entertainment
business world 0 1 0 1 1 1 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 1 0 1 0 1 0 1 0
business today 1 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0
othre 0 0 1 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0 1 0 1 0 1 0 0 0 1 0 1
femina
filmfair 0 1 1 0 1 0 0 0 1 0 1 0 1 0 1 1 0 1 0 1 1 0 1 0 1 1 0 0 1
star dust 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0
0 1 0 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 0 1 0 24
0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6
1 0 1 1 0 0 0 1 0 1 0 1 0 1 0 1 0 1 1 0 1 20
0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 1 0 1 0 0 0 12
0 0 1 1 1 0 0 0 0 0 0 0 0 1 1 0 0 0 0 1 1 12
0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 8
1 1 0 0 0 0 1 0 1 0 1 0 1 0 0 0 1 0 0 0 0 19
0 0 0 1 0 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 1 23
0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4
33
34
35
36
37
38
39
40
41
ELECTRONIC MEDIA
MOVIES CHANNEL BUSINESS CHANNEL
ntertainment
other 0 0 0 1 0 1 1 1 0 1 0 0 0 1 0 0 1 0 1 0 0 1 0 1 0 0 0 1 0
hbo 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0
axn 0 0 0 0 1 1 0 1 1 0 0 0 0 1 1 0 0 1 1 0 1 0 1 0 1 0 1 0 1
star movies 0 1 0 1 0 0 0 0 0 0 0 1 1 0 0 0 1 0 0 0 0 1 0 1 0 0 0 1 0
z cinema 1 0 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
et now 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 0 1 1 0 0
1 1 1 0 0 1 1 0 1 1 1 0 1 0 1 0 1 0 1 0 0 23
0 1 0 0 1 0 1 1 0 1 1 0 0 0 1 0 1 0 0 0 0 12
0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 1 0 0 16
1 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 1 14
0 0 0 1 0 1 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 8
0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7
0 0 0 1 0 0 1 0 1 0 1 0 0 0 0 0 0 1 1 0 0 14
1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 1 0 0 0 0 10
0 1 1 0 0 1 0 1 1 1 0 0 1 0 1 1 0 0 0 1 1 21
42
43
44
45
46
47
48
49
50
SPORTS
cartoon
espn 1 1 0 1 1 0 1 0 1 0 1 0 0 1 1 0 0 0 0 0 0 0 1 0 0 0 1 1 1
history
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 15
1 0 1 1 0 1 0 0 1 0 0 1 0 1 0 0 0 0 0 0 1 15
0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 1 1 1 0 0 10
0 1 0 0 1 0 1 0 1 0 1 0 1 0 1 0 0 0 0 0 0 12
0 0 1 0 1 1 0 0 0 0 1 0 0 0 1 0 0 0 1 1 0 15
0 1 0 0 0 0 0 0 0 0 0 1 1 0 0 0 1 0 0 0 0 14
1 0 0 0 0 0 1 0 1 0 0 0 0 0 0 1 0 1 0 0 0 13
0 0 0 1 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0 1 9
0 0 1 0 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 1 0 13
51
52
53
54
55
56
57
58
59
cartoon
news
ENTERTRAINMENT
pogo 1 0 1 0 1 0 0 0 1 1 0 0 0 0 0 1 1 0 0 0 1 1 0 0 0 0 0 0 0
nick 0 1 0 1 0 0 1 0 0 0 1 0 1 1 1 0 0 0 1 1 0 0 1 0 1 0 1 0 1
aaj tak 1 0 0 1 1 0 0 0 0 1 0 1 0 0 0 1 0 1 0 0 1 0 0 0 0 1 0 0 0
cnn ibn 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 1 0 0 0 0 1 0 1 0 0 1 0 0
SONY 1 0 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 0 0 1 0 1 0 0 1 0 0 1
ZEE 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0
1 1 0 1 1 1 1 1 0 0 1 1 0 0 1 0 0 0 1 0 1 21
0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 1 0 0 0 17
0 0 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 0 0 0 0 15
0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8
1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4
0 0 0 0 0 0 1 1 0 1 0 0 0 0 0 1 0 1 1 1 0 10
0 1 0 1 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 12
1 0 1 0 1 0 1 0 1 0 0 1 1 0 1 0 1 0 0 0 0 20
0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 3
60
61
62
ENTERTRAINMENT STAR STAR PLUS JALSA 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 1 1 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 ZEE BANGLA 0 1 1 0 1 0 0 0 1 0 0 0 0 0 1 0 1 0 1 0 0 0 0 0 1 0 0 0 0 MALE cartoon network 1 0 0 1 0 1 0 1 0 1 1 0 0 1 0 0 1 0 1 0 0 1 1 0 0 1 1 0 0 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 1 0 1 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 5
0 1 0 0 0 1 0 1 0 1 0 0 0 0 0 1 0 1 0 1 0 13
0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 10
1 1 0 0 1 1 0 0 0 1 0 1 0 1 1 0 0 1 1 1 0
0 0 1 0 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 1 0 13
asis
pogo 1 0 1 0 1 0 0 0 1 1 0 0 0 0 0 1 1 0 0 0 1 1 0 0 0 0 0 0 0
nick 0 1 0 1 0 0 1 0 0 0 1 0 1 1 1 0 0 0 1 1 0 0 1 0 1 0 1 0 1
aaj tak 1 0 0 1 1 0 0 0 0 1 0 1 0 0 0 1 0 1 0 0 1 0 0 0 0 1 0 0 0
cnn ibn 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 1 0 0 0 0 1 0 1 0 0 1 0 0
SONY 1 0 0 1 0 1 0 0 0 1 0 0 1 1 0 0 0 1 0 0 1 0 1 0 0 1 0 0 1
ZEE 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0
1 1 0 1 1 1 1 1 0 0 1 1 0 0 1 0 0 0 1 0 1 21
0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 1 0 0 0 17
0 0 0 0 1 0 0 0 1 0 1 0 1 0 1 0 1 0 0 0 0 15
0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8
1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4
0 0 0 0 0 0 1 1 0 1 0 0 0 0 0 1 0 1 1 1 0 10
0 1 0 1 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 12
1 0 1 0 1 0 1 0 1 0 0 1 1 0 1 0 1 0 0 0 0 20
0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 3
NO NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES NO NO NO NO NO NO
NO NO NO NO NO NO NO NO YES NO NO NO YES NO NO NO NO NO NO NO NO NO NO
NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES NO NO NO NO NO NO
ZEE BANGLA 0 1 1 0 1 0 0 0 1 0 0 0 0 0 1 0 1 0 1 0 0 0 0 0 1 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 5
0 1 0 0 0 1 0 1 0 1 0 0 0 0 0 1 0 1 0 1 0 13
0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 10
NO YES NO YES YES YES NO YES NO YES NO YES NO NO NO YES YES YES NO YES NO YES NO
NO YES YES NO YES NO NO NO YES NO YES NO YES NO YES YES NO YES NO YES YES NO YES
NO NO NO NO NO YES YES YES NO YES NO NO NO NO NO YES NO YES NO YES NO NO NO NO YES YES YES
YES NO YES NO YES NO NO YES NO NO YES NO YES NO YES NO YES NO YES NO YES NO YES NO NO YES NO
NO YES NO NO NO NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
NO NO NO YES NO YES YES NO YES YES NO NO NO YES NO YES NO YES NO YES NO YES NO YES YES NO YES
NO NO NO NO NO NO NO NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO NO YES NO NO
YES NO YES NO YES NO YES YES NO NO NO NO YES NO YES NO YES NO YES NO NO NO YES NO NO NO NO
NO YES YES NO NO YES NO NO NO YES NO NO NO YES NO NO NO YES NO YES NO YES NO YES NO YES YES
YES NO NO NO NO NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO
NO NO NO NO YES YES NO YES YES NO NO NO NO YES YES NO NO YES YES NO YES NO YES
NO NO NO YES NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
YES NO NO NO YES NO YES YES YES NO NO YES YES NO YES YES YES NO YES NO YES NO YES NO YES NO NO
YES YES NO YES YES NO YES NO YES NO YES NO NO YES YES NO NO NO NO NO NO NO YES
NO NO NO NO NO YES NO YES YES NO NO YES NO YES YES YES NO NO YES NO YES YES NO NO NO YES YES
YES YES NO NO NO NO YES NO YES YES NO YES NO NO YES NO NO YES NO YES NO NO NO NO NO NO YES
NO YES NO YES NO NO YES NO NO NO YES NO YES YES YES NO NO NO YES YES NO NO YES
NO NO NO NO NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO YES
NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO YES NO NO NO NO
NO NO NO NO NO NO YES YES NO YES YES YES YES YES NO NO YES YES NO NO YES NO NO NO YES NO YES
NO NO NO NO YES NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
NO NO NO NO NO YES YES NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
NO NO YES NO NO YES YES NO YES NO YES NO YES NO YES NO NO YES YES NO YES NO YES NO NO NO NO
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES NO
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES NO NO NO YES NO NO NO
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO YES