THREATS AND COMPETITORS:

Establishing in a new market is never easy, specially when their is already so much competition in the market. Amul will definitely have a strong competition in each of its segments from differently local established players.

Competitors in South African marketICE CREAM SECTOROLA -Magnum, Cornetto, Gino Ginelli, Solero & Paddlepop FANGOLD-Vanilla Nougat, Cappuccino, and Rum Raison UNI LIVER-Ben & Jerrys CHEESE SECTORUNI LIVER-STORK BAKE, Stork Country Spread , Stork Margarine . RAMA-margarine and Spread

Recommendations & conclusion

Recommendations Company has to follow a mix of buy and build strategies to grow in the new market 'One Africa' strategy that aims at setting up four hubs across the continent that will cover South, West, East and Central Africa. Have to set up a task force, comprising both locals and Indians, with category knowledge

Conclusion Africa is a country with large and diverse continent which has its own unique cultural sensitivities that are to be respected. our products are related to milk and its other supplement food products. Quality should be the foremost motto, that should drive the product Amul is very much famous among children , so products like ice creams with little care and fun can get huge response. Amul can offer a product range that is much cheaper than those products already in the market.

AMUL THE TASTE OF INDIA