Chapter 6 TEST

1. Q:What are the situation in which a printed memo or letter might be preferable to an electronic message?
A:You should use a printed message over electronic alternatives when you: (1) want to make a formal impression; (2) are legally required to provide information in printed form; (3) want to stand out from the flood of electronic messages; (4) need a permanent, unchangeable, or secure record. _______ (6T1)

2. Q:How do the compositional modes of orientation , summaries, and teasers differ? A: Orientations dont give away the key points in a collection of information but rather tell readers where to find those points. Summaries, in contrast, can serve as miniature versions of a document or appear at the end of a document and function as a review of what readers have just read. Teasers intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document. _______ (6T3)

3. Q:Why does a personal style of writing help blogs build stronger relationships with audiences? A: Audiences relate to a more personal style of blogging because it is a fresher approach compared to the carefully scripted corporate voice. Impersonal and objective._______(6T5) APPLY

1. Q:Is leveraging your connections on social networks for business purposes ethical? Why or why not?
A: When people participate in different social networks and groups, they have different expectations associated with them. For example, members of LinkedIn and similar networks clearly expect that the relationships they forge will be leveraged for business. In other cases the expectations are not so evident. So it is important to know what networks fit in our business goals. _______ (6A2)

2. Q: If one of the benefits of blogging is the personal, intimate style of writing, is it a good idea to limit your
creativity by adhering to conventional rules of grammar, spelling, and mechanics? Why or why not? A:A writer is able to use a personal, intimate style of writing and still adhere to the conventional rules of grammar, spelling, and mechanics. Readers have only a bloggers writing to determine his or her credibility, and one way to demonstrate youre an expert is by showing that you have a firm command of the English language.____(6A3)

3. Q:A former classmate reached out to you through LinkedIn and asked for a favor: Would you be willing to
review her companys motorcycle accessories on your popular motorsports blog? What information would you need to make decision, and how could you be sure you are making an ethical choice? A:If your readers expect reviews of new products that might interest them, then complying with your former classmates request would not necessarily create problems. However, it would be important to consider at least two questions: first, would you be willing to review the products honestly and objectively (even if it meant writing negative reviews)? and second, would you be comfortable if your readers discovered that the products were associated with one of your former classmates? If the answer to either question is no, it would be best to

decline. _______ (6A4) Chapter 10 TEST

1. Q:What is typically covered in the work plan for a report?

A: For simpler reports, the work plan can be an informal list of tasks and a simple schedule. However, if youre preparing a lengthy report, particularly when youre collaborating with others, youll want to develop a more detailed work plan. _______ (10T2) Clearly and succinctly defines the problem Identifies exactly what will be covered by the research and in the final report Explains how the researchers will find the data and information they need Offers a preliminary outline with sufficient detail to guide the research and set reader expectations Clearly lists responsibilities and due dates

2. Q:Should you use primary research before or after secondary research?

A: You want to start with secondary research becausecompared to primary research--it can save you considerable time and money for many projects. ________ (10T5) APPLY

1. Q:Why must you be careful when using information from the Internet in a business report?
A:Information from the Internet may contain doctored photos, unverified sources, and information from biased sources. Additionally, Internet search engines have no human editors to evaluate the quality of search engine results, use different search techniques that yield various results, and are unable to reach restricted-access websites. _______ (10A1)

2. Q:Companies occasionally make mistakes that expose confidential information, such as when employees lose
laptop computers containing sensitive data files or webmasters forget to protect confidential webpages from search engine indexed. If you conducted an online search that turned up competitive information on webpages that were clearly intended to be private, what would you do? Explain your answer. A:Some students will claim that one persons mistake could be their companys gain and will advocate using this information; others, however, will note that since this information was clearly intended to be private they should contact the webmaster to let him or her know this information is accessible. Since it is clear that this information is not meant for the general public, you should report it to the webmaster. _______ (10A2)

3. Q:Why are unsolicited proposals more challenging to write than solicited proposals?
A: An unsolicited proposal must first convince readers that a problem exists before trying to convince them that the proposal will solve it. Unsolicited proposals are potentially unwelcome advances (or at least unexpected), so the writer must spend extra time and space convincing the reader that this issue is important and that the suggested action is necessary. A solicited proposal, on the other hand, allows the writer to assume that the party requesting the proposal is already convinced that a problem exists, so that writer can focus on presenting solutions. _______ (10A4)

4. Q:If you were writing a recommendation report for an audience that doesnt know you, would you use the direct
approach, focusing on the recommendation, or the indirect approach, focusing on logic? Why? A: If your audience does not know you, you need to establish your credibility; thus, an indirect approach is best suited to this task since it allows you to support your recommendations with solid reasoning and evidence and it allows readers to explore the thinking behind your conclusion. _______ (10A5) Chapter 11 TEST

1. Q:What navigational elements can you use to help readers follow the structure and flow of information in a long
report? A:To help readers navigate a long report, (1) the opening introduces the subject and indicates its importance; (2) headings and lists highlight important ideas and provide clues; (3) transitions tie ideas together and keep readers moving; (4) previews and reviews introduce new information and summarize whats been discussed; (5) the ending summarizes ideas, conclusions, or recommendations. _______ (11T1)

2. Q:Why must the introduction of an unsolicited proposal include a statement of the problem or opportunity that
the proposal addresses? A:An introduction for an unsolicited proposal must contain a statement of the problem or opportunity that the proposal addresses since readers need to be convinced that the problem or opportunity exists and that you will be able to assist them. _______ (11T2)

3. Q:How does a synopsis differ from an executive summary?

A: A synopsis or abstract is a brief overview (one page or less) of a reports most important points. In contrast, an executive summary is a fully developed mini version of the report for readers who lack the time or motivation to read the entire document. _______ (11T5) APPLY

1. Q:Should the most experienced member of a department have final approval of the content for the departments
wiki? Why or why not? A: In general, it would be important for the most experienced member of a department to have final approval of the content for the departments wiki. Since that individual will most likely be held responsible for the project that results from the wiki, he or she should ensure that it contributes to a positive image of the organization, at large. At the same time, careless use of this authority can defeat the purpose of the wiki by discouraging participation by others. _______ (11A2)

2. Q:For providing illustration in a report or proposal, when is a diagram a better choice than a photograph?
A: A diagram is preferable to a photograph when you need to focus the audiences attention on the most important details. _______(11A4)

3. Q:If a company receives a solicited formal proposal outlining the solution to a particular problem, is it ethical
for the company to adopt the proposals recommendations without hiring the firm that submitted the proposal? Why or why not? A:If the company adopts the firms recommendations without hiring them, then they are behaving in an unethical manner. The company adopting the firms recommendations is, essentially, plagiarizing the ideas of that firm. _______ (11A5) Chapter 12 TEST

1. Q:What skills do presentations give you the opportunity to practice and demonstrate?
A:Oral presentations, delivered in person or online, offer important opportunities to put all your communication skills on display, including research, planning, writing, visual design, and interpersonal and nonverbal communication. _______ (12T1)

2. Q:What three tasks should you accomplish in the close of your presentation?
A: During the close of a presentation, a speaker should restate main ideas, describe next steps, and end on a strong note. ______ (12T4)

APPLY

1. Q:Why is it important to limit the scope of presentations?

A:Its important to limit your scope when planning a presentation because the time allotted for a speech is usually strictly defined. To avoid going over the time limit, plan how much of your time you will devote to each part of your speech. _______ (12A1)

2. Q:How can visually oriented free-form slides help keep an audience engaged in a presentation?
A:Visually oriented free-form slides help keep audiences engaged in presentations by providing complementary information through both textual and visual means; limiting the amount of information delivered at any one time to prevent cognitive overload; and helping viewers process information by identifying priorities and connections, such as by highlighting the most important data points in a graph. _______ (12A3)

3. Q:How does embracing the backchannel reflect the you attitude?

A:Embracing the backchannel reflects the you attitude because it focuses on the audiences responses to (and questions about) the material you present, and enables you to customize your presentation to accommodate their needs. It takes the focus away from the presenter and puts it instead on the relationship between the topic and the audience. _______ (12A4)

4. Q:Why is speaking from notes usually the best method of delivery?

A: Speaking from notes is usually the best choice because it gives you something to refer to and still allows for plenty of eye contact, interaction with the audience, and improvisation in response to audience feedback. _______ (12A5)

Chapter 13 TEST

1. Q:Why do most employers prefer chronological resumes over functional resumes?

A: Many employers prefer the chronological format because it presents your professional history in a clear, easyto-follow arrangement. _______ (13T2)

2. Q:What is a resume, and why is it important to adopt a you attitude when preparing one?
A:A rsum is a structured, written summary of someones educational background, employment experience, and work qualifications. Its important to adopt a you attitude when writing a rsum since the document has little time to make an impression. So youll want to consider what each employer needs and then tailor your rsum to show your readers what you can do for them. _______ (13T3)

APPLY

1. Q:Some people dont have a clear career path when they enter the job market. If youre in this situation, how
would your uncertainty affect the way your write your resume? A:Even if a student is uncertain about a career path, he or she always applies for a single, specific job. Therefore, his or her rsum should be fine-tuned to the specific nature of that job. This approach of modifying the rsum for each opportunity creates a much more compelling story than simply sending out a generic rsum. _______ (13A1)

2. Q:Can you use a qualifications summary if you dont yet have extensive professional experience in your desired
career? Why or why not? A:Neither outcome is desirable. A qualifications summary might solve the problem by briefly indicating that your skills and experience could qualify you for more than one position. _______ (13A2)

3. Q:How should you present a past job that is unrelated to your current career plans?
A:If you have one or more part-time, temporary, or entry-level jobs that dont relate to your career objective, you have to use your best judgment when it comes to including or excluding them. On the one hand, employers will be impressed by the fact that you can land and keep jobs while youre progressing toward your career goals. On the other hand, too many minor and irrelevant work details can clutter your rsum, particularly if youve been

in the professional workforce for a few years. Generally speaking, if you dont have a long employment history, use these jobs to show your ability and willingness to work. _______ (13A3)

Chapter 14 TEST

1. Q:What information or question can you use when writing a follow-up message after submitting a resume?
A:When you follow up by e-mail or telephone, you can share an additional piece of information that links your qualifications to the position (keep an eye out for late-breaking news about the company, too) and ask a question about the hiring process as a way to gather some information about your status. Examples of good questions to ask include, Has a hiring decision been made yet? or What is the companys timeframe for filling this position? _______ (14T1)

2. Q:How does a structured interview differ from an open-ended interview?

A:In a structured interview, the employer maintains control by asking a series of preset questions in order. The open-ended interview is less formal and has no rigid format. Instead, the interviewer asks open-ended questions that allow the candidate to speak more freely. In a situational interview, an interviewer describes a particular situation and asks how the candidate would handle it. ______(14T2)

3. Q:Why are the question you ask during an interview as important as the answers you give to the interviewers
questions? A:The questions you ask during an interview are important because they demonstrate your understanding of the company, and they allow you to create opportunities for showcasing your qualifications. They also elicit information that can help you decide whether the job and the company are right for you. _______ (14T4))

4. Q:What are the three stages of every interview, and which is the most important?
A: The three stages of every interview are the warm-up, the question-and-answer stage, and the close. The warm-up is the most important, because some interviewers make the majority of their decisions within the first few minutes. _______ (14T5) APPLY

1. Q:If you lack one important qualification for a job but have made it past the initial screening stage, how should
you prepare to handle this issue during the next round of interview? Explain your answer. A: The best approach in this situation is to demonstrate that you have conducted extensive research on the company and the position, and thought carefully about how you can meet the demands even with limited qualifications. Highlight relevant aspects of your background that may offset the lack of an important qualification, and point out less obvious connections between your skills and background and the position you are seeking. _______ (14A3)

2. Q:If you want to switch jobs because you cant work with your supervisor, how can you explain this situation to
a prospective employer? A:During job interviews, applicants should resist the temptation to criticize their current supervisor or other managers and coworkers. Instead, they should concentrate on the positive qualities of the new position, the desire for a greater challenge, and the need to learn new skills. If asked point-blank about conflicts with the current supervisor, applicants should make a fair, even-handed statement, such as We have different styles. _______ (14A4)