Executive Summary

Harbinzars Extreme Entertainment is a skydiving practicing company serving extreme sports related personnel. Through generous human capital investments, Harbinzars Extreme Entertainment will exceed customer's expectations. Harbinzars Extreme Entertainment will be addressing the adventure seeking people who love extreme sports such as skydiving. These targeted groups are willing to pay a premium for the service because of the high level of fun and satisfaction that is offered. This target market will be focused on because of their extreme interest on adventurous sports. Harbinzars Extreme Entertainment will work hard to achieve a large percentage of loyal, repeat customers who will happily join our skydiving club as well as being vocal to their friends about the experience they have had with Harbinzars Extreme Entertainment. We expect that the projected growth rate of Harbinzars Extreme Entertainment will be approximately 20% by the end of year one, with profit margins as a percentage of service revenue between 16%-18%. Harbinzars Extreme Entertainment will be a skydiving-based business which will be a joint venture of MILE-HI. From the beginning Harbinzars Extreme Entertainment will have a management team of five members; Harbinzars Extreme Entertainment will have some additional employees.

Objectives
Become the premier & pioneer skydiving club, within three years. Sign at least 50 permanent groups within the first three years. Reach profitability within two years.

The Business Description

Parachuting, also known as skydiving, has been around for many years. While some people believe that the sport was invented in the 20th century, there actually has been evidence showing that the sport had been around for a great amount of time before then. After World War II, skydiving wasnt just for those in completions or for military operations; it had begun to evolve into more of a hobby. Today, skydiving is an exhilarating sport, loved by people worldwide looking for an adrenaline rush that is hard to be topped. Our business started with a mutual written agreement between five of the group members on 2012. Our total capital invested on this business is 1,000,000tk. Each of us has contributed 200,000tk. The name of our business is Harbinzars Extreme Entertainment. Our business is mainly providing extreme sportsmen & adventurous people with a safe environment where they get to practice skydiving with

highly trained professionals. We are providing them with all the necessary equipments with trainings from the professionals which is usually hard to afford individually. Harbinzars is mainly a service business, and our main service is the thrilling skydiving.

The service:
Our service is skydiving in which participants will jump or fall from aircraft at altitude. They will be teach to perform assortments of aerial maneuvers before deploying the parachute to slow their descent, allowing them to come gently to rest on the Earth below. The sport is also known as parachuting. People at different levels of physical fitness will participate in skydiving service, as long as they are ready for an adrenalin-packed sport which will be both terrifying and exhilarating.

In the military, skydiving is originally intended to be a backup safety mechanism for airmen. If a plane became disabled during flight, the pilot could deploy a parachute to save his life. Intrepid pilots began to skydive recreationally as well. Professionals from the MILE-HI club will be used for deployment & Training.

Harbinzars Extreme Entertainment will be one of the biggest and most successful sports clubs that will plan to have over 100 members. We aim to get as many people as possible to experience skydiving for them, in a safe and enjoyable fashion. With our support, club members will be encouraged to progress within the sport, meet likeminded people and attain personal goals.

For those who are new to the sport, we will organize accelerated free-fall courses and Ram Air Progression System courses. Our yearly tour will be another great time to get involved with other countries. Experienced club members will be encouraged to further their abilities and qualifications and through progression courses.

We will have plenty of connections to the wider skydiving community and we will attend frequent meet ups with other clubs. Additionally, we hold weekly socials to break down the barriers between those with differing experience levels and time within the sport.

The club will develop massively in the coming few years. We will

have a fantastic mix of new and experienced skydivers, and our exposure will be bigger - we aim to keep this trend going!

Business Environment & Market Analysis:

Industry Background: As far as our findings there are no companies in Bangladesh that are providing skydiving service. As a result we will be the first one to introduce skydiving business and create an industry. This will open opportunities for many other interested entrepreneurs to join this industry. So this can be said that our business will be the first one to create a skydiving industry in Bangladesh.

Competitive Analysis We will start our business at Coxs Bazaar. In Bangladesh this is one of the most popular areas where there are a huge numbers of tourists and young bloods go on vacation. There is no existing business that is similar to our service so it could be said that there are no competitors. There are few sports such as jet skiing and other. These businesses are way behind in terms of thrill, excitement etc. so we have a full chance of being ahead in the long run.

From the begining year we will be maintaining a fully informative website where our customers can easily book schedules and also see the existing schedules. In our website we will be broadcasting videos of those groups that will use our service. This will be a huge advantage for us. Market Analysis Summary

Harbinzars Extreme Entertainment will target the primary market segments which are several sports clubs and they will be the sources of income so they will be the main targets. Initially, Harbinzars Extreme Entertainments focus will be to develop visibility within the sports community, enough to be able to sign up groups which are the key to revenue generation. The need to sign up sports groups will drive the marketing activities that Harbinzars Extreme

Entertainment will undertake in order to generate revenue in the future.

Market Segmentation
Harbinzars Extreme Entertainment has identified two target market segments which will be the main targeted customers.
Sports clubs: These are our primary targets as sports clubs are

the ones those cannot afford equipments by themselves. As a result

they will rely on us. So these sports clubs will be Harbinzars Extreme Entertainments main revenue earning source.
Professional

extreme sportsmen: These are our secondary

targets. We will provide a fixed schedule for some professionals which will attract others and by watching others they will be inspired for practicing skydiving in Harbinzars Extreme

Entertainment. Professional sports clubs will be given full priority to practice in Harbinzars Extreme Entertainment.

Sports Clubs Individuals Tourists

Percentage Of Revenue Sources

Sales & Marketing Plan:

We will be using an interactive agency that will specialize in developing a strong strategic web site. They will integrate banner ads, streaming video, instant messaging. We feel like we need an outside agency to assist in this because our web site will be an important and integral part of our integrated marketing plan. We will also use a direct response agency to do target market research so that we can reach the desired demographic. We will use local special interest magazines which will give people ideas for spending their free time and is also a little outside the mainstream. This market includes the target market we want. We will be using consumer magazines that specialize in local general interest and activities. We will also coordinate with the local radio station magazine as we are also working with them in the advertising schemes. Television advertising is extremely expensive, while print is not as much. Therefore, we will be using 15% of the designated 60% of our media budget allowing most of the rest to be used with television and radio. We will be using consumer magazines in order to reach our audience. These will reach our target audience that is looking for entertainment options. We are trying to reach the active BD people or visitor that wants something different to try on their weekends.

We will be using a lot of sales promotions at different times throughout the year for part of our promotion. They are specifically

applicable because they are an acceleration tool and speed up the selling process and client base, as well as provide an extra incentive to try out our service. There are two different types of sales promotion objectives. The first is the consumer-oriented objectives. Examples of these are sampling, premiums, contests, refunds, etc. For our purposes we will be doing couponing for starters. Coupons make it easy to offer a price reduction to those who are willing to look for them. This allows those who are willing to pay full price not to worry about them, while those who are price driven to seek and find ways to reduce the price. We will place them in magazines such as creative loafing, the radio channels, and other local adventure magazines. It is our hopes that we can draw in people who would be unwilling to pay full price and give them a taste so that the next time, they will be. We may also use direct mail from lists that we obtain from our direct response agency. Another type of consumer-oriented promotion that we will be participating in is sweepstakes. We will put everyone's name that jumps from our planes in a hat and draw 2 a month who will earn free jumps at a time of their choosing within a one year time. They will either be able to use the certificate themselves or pass it on to one of their friends as a gift. We will also draw five more that will receive a free video with the purchase of a "certified" jump. This should allow more people to want to take advantage of their prize and get them back in for a second time. One thing that is already built into our system is the frequency program. Because we give extremely reduced

prices after you become certified to jump, I believe that this qualifies. We would also like to get into event sponsorship where we go to local places and sponsor events such as the university competition etc. This will give us the opportunity to advertise and display our name and information for a lot of people in our demographic to see and hear about our services.

The next type of promotion is trade-sales oriented. This is much more related to product industries than it is to our service industry. It provides retailers with incentives to stock new products. Since we do not have any products except our videotapes and pictures it does not seem to apply to us.

Operational plan:
Before we buy gear we will go through the training process. We will have gear for customers to use that is designed for students. Once you we have completed our training then customer should look for their own gear. Our instructors will help find the right type of gear for them.

All this needs to be addressed in detail with customers. The gear that we will have is: Container main parachute reserved parachute visual altimeter audible altimeter Helmet (an open face is recommended for new jumpers)

 AAD RSL Goggles Gloves

Extra rubber bands and pull up cords Jumpsuit (not required, but a very idea for safety and comfort reasons)

When they are ready to buy, look at used gear. New jumpers will be going through gear quickly, finding the right platform and size parachute and harness. There is a lot of good gear for sale on several websites. Always have a rigger inspect the gear before you jump.

My recommendations for gear: Vector 3 container or Icon container, PD - R reserve or a Smart reserve. The main for a new jumper:

A Saber 2,

Spectre,

Pilot.

Cypress AAD,

A RSL, Open face helmet,

Neptune visual altimeter,

Protrack for the audible altimeter.

They will have to spend around $5000 for all the gear to start, if you are buying used. New, well all of the above would likely run you about $8000 or more. We chose Coxs Bazaar because there a very few competitors. This place is also premier source of solvent customers. As it is one of the most popular areas of BD the rent rate of place is always a bit high, but thinking of our target market all of us are agreeing to rent a suitable place in this area.

Management Summary:
We are using a centralized organizational chart. We are rather unique and are only offering a few services. Centralized requires fewer personnel. Also, we would like to have main control over our company's decisions and the centralized organization allows for more top management involvement. Our organization chart will look like this:

Our management team consists of only five members. We have divided our tasks equally. We have segmented our management into two teams consisting of 3 members in one team and 2 members in another. The team consisting 3 members are in charge of maintenance and monitoring and the other team of 2 members are in charge of accounts. Every decision is made by voting and majority will be always granted.

Tasks done by the maintenance team are: Schedule Booking

Maintaining Equipments Supervising other Employees (Including foreign trainers)

Market Monitoring Advertising

Tasks done by the accounts team are: Estimating a monthly budget Keeping track of cash Inflow and Outflow
Handling monthly payments

Salaries of employees Preparing income statement by the end of every month Maintaining the business account (Bank)

Financial, risk management & Loan proposal:

Financial plan
We will start our business with capital 1,000,000tk where each of us will invest 200000tk. Our three years projection of Income, Expense and Profit are given below:

Year-2012

1,800,000 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0

Income Expense

January-March

April-June

July-September

OctoberDecember

Year-2012
1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 January-March April-June July-September OctoberDecember Income Expense

Year-2013
1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 January-March April-June July-September OctoberDecember Income Expense

Risk Management Plan

Skydiving is a high risk sport and so each and every one of us will have to recognize that fact and deal with it for ourselves. Lets also keep it in perspective - driving on the road is a high risk activity yet many of us don't acknowledge it as such and most of us couldn't do without driving. The issue then will be about effective risk management, and the possibility of abstaining completely always will be on our list of options. When we carry out your our evaluation of a drop zone before we decide to book, thats part of our own personal risk assessment and we are responsible for their safety. Major things that will be considered are;

Instructor certifications and disciplinary matters Review and update of the Operations Manual and associated procedures

Negotiation and appointment of third party insurance Representation to the BD Army in legislation-related matters Parachute Pilot approvals Investigation of any accidents which are related to parachute operations

Produce incident/accident statistics and take appropriate action to improve these

Every time something has gone wrong in the sport over the past 30 years or more, the knowledge accumulated from the investigation has moved the sport further and we have learned from our mistakes. It works well, although nobody would ever claim it to be perfect. Its impossible to remove all risk some risks will be inherent in the activity and most skydivers wouldn't have it any other way. Its the same as diving in a deep wreck or climbing a mountain. Its also about motivation therefore its important to acknowledge why our customers want to do this (skydiving) and make our decision with a positive frame of mind and thus get the most from it.

Conclusion:
Harbinzars Extreme Entertainment marketing team considers consumers to be the most important factor in order to prove that Harbinzars Extreme Entertainment as a profitable venture. With the blend of marketing mix emphasizing a lot on promotional mix, Harbinzars Extreme Entertainment believes to achieve its goal successfully and within a short period of time. Harbinzars Extreme Entertainment wants to be the ultimate market leader in the long run. Harbinzars Extreme Entertainments team believes that following these strategies will help it reach its goal.

In the long run, Harbinzars Extreme Entertainment plans to develop and increase its product line. Although due to very high promotional coast at the beginning, Harbinzars Extreme Entertainments profit statement might not be a favorable one but Harbinzars Extreme Entertainment team strongly believes that if it can build a strong picture in the customers mind, it can achieve its ultimate goal of profit maximization.