Terms Conversion- How many clicks turned into actual conversions. Cost/Conv. - How much each conversion costs.

ts. Conv. Rate- # of conv/total clicks Troubleshooting Campaign Issues Consistently meeting daily budget and missing potential impressions as a result. o Budget- how much Im willing to spend each day. Actual spend on a given day may vary. A large budget means ad will be shown more o Increase budget to ensure theres no missed potential. Recommended budget on the Settings tab for guidance Campaign Goals Traffic- focus on clicks and CTR and Google Display Network Visibility- focus on impressions and setting of stand delivery, pricing model of CPM and Google Display Network Conversions- set up conversion tracking