Risk Management

Unit 1 1. 2. 3. 4. 5. 6. 7. What is Risk? Explain systematic & unsystematic risk. What is Financial Risk? Different types of financial risk. Explain the various types of risk. Short note on credit risk Causes of credit risk Need for credit risk analysis Factors affecting exchange rates

Unit 2 1. 2. 3. 4. 5. 6. 7. 8. Unit 3 Practical 1. Options & Futures in different markets including foreign exchange market What is risk management (pg298- A. N. Sridhar) What are the various investment strategies? Explain different methods of measuring risk Explain 5 option Greeks/option sensitinties briefly Write a note on long hedge & short hedge Explain gamma, vega & rho Explain delta & gamma Short note on hedging

Unit 4 1. Briefly explain Basel II Norms 2. Difference between market risk & credit risk

Marketing of Financial Services

Unit 1 1. Introduction of Marketing (Meaning, Definition & Features) 2. Marketing Scope 3. Marketing Concept (Evolution) 4. Selling vs. Marketing 5. Goods vs. Services 6. Characteristics of Financial Services 7. Different types of Financial Products (Banking & Non-Banking Products) 8. Business Environment (Internal & External) 9. Importance of Marketing in Financial Service Industry) 10. Transformation in Marketing Practices (Traditional Marketing Practices, E-Commerce) Unit 2 1. 2. 3. 4. 5. 6. 7. 8. 9. Service Marketing Mix (7Ps) Service Marketing Strategies (7 Ps Strategies) Product Development (New Product) Product Management Product Life Cycle Concept Importance of CRM in Marketing of Financial Service Relationship Marketing (SN) Importance of Place in Marketing of Financial Services Development of Service Mix of e.g.(XYZ co.)

Unit 3 1. 2. 3. 4. 5. 6. 7. Consumer buying behavior (Factors affecting) Buying Decision Process (Consumer + Organization) Institutional & Government Market Indentifying & analyzing Competitors Designing Competitive Strategies Porters Five Force Buying Roles

Unit 4 1. New Challenges of Marketing in Global Scenario

2. 3. 4. 5.

Different Strategies of selling goods abroad Marketing financial products in US (SN) Marketing financial products in UK (SN) Marketing financial products in China (SN)