You are on page 1of 8

INDUSTRIAL VISIT

TO HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED.


Date: 29thJuly2010

Submitted By :Aditya Ravi BBM, 6th Sem (Finance) Reg no:- 09CQC18083

INDUSTRIAL VISIT REPORT ON HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED.

Coca-Cola states that "Every person who drinks a Coca-Cola enjoys a moment of refreshment and shares an experience that millions of others have savored." It might sound a little debatable following all the pesticide controversies that have hit the Indian Soft Drink Markets but, there is no denial of fact that all of these individual experiences combined have created a worldwide phenomenon a truly global brand. And indeed, it was this global brand, that a group of 180 students of our batch had an opportunity to get up close with, when they got a chance to visit the company-owned Bottling arm of the Indian Operations, Hindustan Coca-Cola Beverages Private Limited at Bidadi, Bengaluru. This plant is responsible for the manufacture, sale and distribution of beverages across the country although focusing mainly on the southern markets; and that explains the enormity and size of the production facility available at the plant. Coca-Cola, as we all know, serves in India some of the most recalled brands across the world including names such as Coca-Cola, Diet Coke, Sprite, Fanta, Thums Up, Limca, Maaza and Kinley (packaged drinking water), with the Minute Maid Pulpy Orange being the latest brand flaunted by the company. The industrial visit to Coke plant at Bidadi was an enriching experience for students who got to understand the entire process of bottling and how a Mega-plant works to maintain its large outputs of tens of thousands of bottles a day. On reaching the plant at 10:30AM, students were accompanied by Ms. Sowdhamini, the HR executive to the training room. were taken to the reception where she first asked the students about their knowledge on Coca-Cola and was

pleased with our responses. She give b r i ef presentation about the history of Coca-Cola and the manufacturing process.

HISTORY OF COCA COLA The Quality in-charge at the plant gave a Coca-Cola, the product that has given the world its best-known taste wasborn in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the worldsleading manufacturer, marketer and distributor of non-alcoholic beverageconcentrates and syrups, used to produce nearly 400 beverage brands. Itsells beverage concentrates and syrups to bottling and canning operators,distributors, fountain retailers and fountain wholesalers. Coca cola was first introduced by John Syth Pemberton, a pharmacist in the year 1886 in Atlanta, Georgia when he concocted caramel- colored syrup in a three- legged brass kettle in his backyard. He first distributed the product by carrying it in a jug down the street to Jacobs pharmacy and the customers bought the drink for five cents at the soda fountain. Carbonated water was steamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed delicious and refreshing, a theme that continues to echo today wherever Coca Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world- famous brand it is today. Coca-Cola was the leading soft drink brand in India until 1977, when it left rather than reveal its formula to the Government and reduced its equity stake as required under the Foreign Regulation Act (FERA) which governed the operations of foreign companies in India. In the new liberalized and deregulated environment in 1993, Coca- Cola made its re-entry into India through its 100% owned subsidiary, HCCBPL , the Indian bottling arm of the Coca-Cola Company. The main objective of this study lies in understanding the organization and studying and understanding the

consumers perception and opinion about the latest product, Minute Made Pulpy Orange, introduced in India, by the Coca- Cola Company. A consumer sampling involving 5.5 lakh people was conducted in a span of 30 days across major cities in order to give the product the required marketing push and to recognize the prospective consumers and their opinion in order to develop and market the product in a better way in the near future. Following the presentation, Ms. Sowdhamini interacted with the students and answered their queries regarding Soft Drink industry on the whole and some regarding branding of Coke and its products. She then gave them a presentation on Safety measure to be taken during the entire tour of the plant. The students were then taken to the processing unit where all the stages from cleaning to the final crowning (of glass bottles) and from blow moulding to capping (of PET bottles). Students were amazed at the speed at which the process occurred and how the automated systems could be set according to requirements, as majority of human intervention was only required during loading of the bottles and while conducting the random quality checks. The students were then taken to the industrial plant where they were shown the different departments and ways related to how the work is done at the plant which included water purification, bottle washing, filling the bottles with the drink, packaging etc. The students felt enlightened and were fascinated to see the working and functioning of Coca-cola.

ABOUT THE COMPANY Coca-Cola was the leading soft drink brand in India until 1977, when it leftrather than reveal its formula to the Government and reduce its equity stakeas required under the Foreign Regulation Act (FERA) which governed theoperations of foreign companies in India. Coca-Cola re-entered the Indianmarket on 26th October 1993 after a

gap of 16 years, with its launch in Agra.An agreement with the Parle Group gave the Company instant ownership of the top soft drink brands of the nation. With access to 53 of Parles plants and a well set bottling network, an excellent base for rapid introduction of the Companys International brands was formed. The Coca-Cola Company acquired soft drink brands like Thumps Up, Goldspot, Limca, Maaza, whichwere floated by Parle, as these products had achieved a strong consumerbase and formed a strong brand image in Indian market during the re-entry of Coca-Cola in1993. Thus these products became a part of range of products of the Coca-Cola Company. In the new liberalized and deregulated environment in 1993, CocaCola made its re-entry into India through its 100% owned subsidiary, HCCBPL the Indian bottling arm of the Coca-Cola Company. However, this was based on numerous commitments and stipulations which the Company agreed to implement in due course. One such major commitment was that, the Hindustan Coca- Cola Holdings would divest 49% of its shareholdings in favour of resident shareholders by June 2002. Coca- Cola is made up of 7000 local employees, 500 managers, over 60 manufacturing locations, 27 Company Owned Bottling Operations (COBO), 17 Franchisee Owned Bottling Operations (FOBO) and a network of 29 Contract Packers that facilitate the manufacture process of a range of products for the Company. It also has a supporting distribution networkconsisting of 700,000 retail outlets and 8000 distributors. Almost all goodsand services required to cater to the Indian market are made locally, withhelp of technology and skills within the Company. The complexity of theIndian market is reflected in the distribution fleet which includes differentmodes of distribution, from 10-tonne trucks to openbay three wheelers thatcan navigate through narrow alleyways of Indian cities and trademarkedtricycles and pushcarts. Think local, act local, is the mantra that Coca-Cola follows, with punchlines like Life ho to aisi for Urban India and Thanda

Matlab Coca- Cola for the Rural India. This resulted in a 37% growth rate in rural India visa-vie 24% growth seen in urban India. Between 2001and 2003, the per capita consumption of cold drinks doubled due to the launch of the new packaging of 200ml returnable glass bottles which were made available at a price of Rs 5 per bottle. This new market accounted for over 80% of Indias new Coca- Cola drinkers. At CocaCola, they have a long standing belief that everyone who touches their business should benefit, thereby inducing them to uphold these values, enabling the Company to achieve success recognition and loyalty worldwide. MANUFACTURING UNIT OF HCCBPL Depot The manufacturing unit of HCCBPL, situated at Bidadi, is the third largestplant and one of the bottling operations owned by the company. The Planthas one PET line which has the capacity of yielding 209 bottles, per minute,two RGB (Returnable glass bottles) lines which yields 600 bottles per minuteeach and one Juice line which yield 155 bottles per minute. It caters to thewhole of South Karnataka through a network of more than 80 distributors. There are three depots in Bangalore; North Depot, East and MegaDepot. DISTRIBUTION NETWORK HCCBPL has a wide and well managed network of salesmen appointed fortaking up the responsibility of distribution of products to diverse parts of the cities. The distribution channels are constructed in such a way that the demands of the customers is fulfilled at the right place and the right time when it is needed by them. A typical distribution chain at HCCBPL would be : Production---Plant Warehouse---Depot Warehouse--DistributionWarehouse---Retail Stock ---Retail Shelf ---Consumer The customers of the Company are divided into different

categories and different routes, and every salesman is assigned to one particular route which is to be followed by him on a daily basis. A d e t a i l e d a n d w e l l organized distribution system contributes to the efficiency of the salesmen.It also leads to low costs, higher sales and higher efficiency thereby leadingto higher profits to the firm.

OBJECTIVES OF INDUSTRIAL VISIT TO COCA-COLA

The object of this visit is to give the students a birds eye view of the various functionalities of the company.

The Coca-cola plant was a very neat and clean layout, with almost all the processes automated.

We had a fully functional view of the plant working & producing coca-colas most popular brands like COCA-COLA, THUMPSUP, SPRITE, FANTA, LIMCA, MAAZA, KINLEY, KINLEY SODA, and FANTA APPLE.

The complete manufacturing process from cleaning the bottle to

coding the product was explained by the company official Ms. Sowdhamini Executive Quality Assurance.

Limited & optimally productive usage of manpower was reported at the plants. Every employee was clear about his duties and daily activity schedules.

On a whole, it was an exemplary learning experience that the students will savor for a long time to come.

You might also like