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Of The Brand Brand communication for this specific campaign Functional Benefits of the Brand (product) Kindly provide advertising material to aid conceptualization (TVC, Radio, Print all This is most important. Spot Duration (seconds) Purpose of Communication (Launch, Seasonal discount, etc.) Projected Monies Involved Miscellaneous Notes Back to college is a promotion run at an all India level. The main offer id to shop for Rs. 2500 and get a chance to win blackberry, IPADS, t-shirts and backpacks Youth 18 25 yrs Mumbai , Pune Youthful, Vibrant Globus Globus
Extremely fashion yet affordable Attached print ads 20 Create awareness on the new promotion back to college