Founded in 1944 by Ruth and Elliot Handler in the USA By 1989 it had 28 manufacturing facilities in all over the world including the ones in Malaysia. Company's core products - Barbie, hot wheels, Disney pre-school and infant toys, large dolls, and See N' Say accounted more than 75 percent of the multinational's total 1989 sales volume.
Original Description:
Original Title
AGW722 – Human Capital Transformation Case Presentation
Founded in 1944 by Ruth and Elliot Handler in the USA By 1989 it had 28 manufacturing facilities in all over the world including the ones in Malaysia. Company's core products - Barbie, hot wheels, Disney pre-school and infant toys, large dolls, and See N' Say accounted more than 75 percent of the multinational's total 1989 sales volume.
Founded in 1944 by Ruth and Elliot Handler in the USA By 1989 it had 28 manufacturing facilities in all over the world including the ones in Malaysia. Company's core products - Barbie, hot wheels, Disney pre-school and infant toys, large dolls, and See N' Say accounted more than 75 percent of the multinational's total 1989 sales volume.