ASSIGNMENT TEMPLATE

ASSIGNMENT BRIEF- MCKI (UNIT 16)

Course Title Unit Name & Number: Unit Code Learning outcomes EDEXCEL BTEC LEVEL 4 HIGHER NATIONALS IN BUSINESS Managing Communications, Knowledge and Information ( UNIT 16) MCKI Student Name Reg. No

1 Understand how to assess information and knowledge needs 2 Be able to create strategies to increase personal networking to widen involvement in the decision-making process 3 Be able to develop communication processes 4 Be able to improve systems relating to information and knowledge.

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Batch No Assessor Semester Date Issued Submission Date Review Date(s) Progress of the student Signature of the Assessor

1 SHAIVI RAMKISSOON 1

Edexcel No:

Centre

07634

Learner Signature

Received By

Date / Signature Internal Verifier: DR ANSLIM Signature of Internal Verifier (DR ANSLIM):

UNIT AIM

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The aim of this unit is to show how communications, knowledge and information can be improved within an organisation including making better use of IT systems.

UNIT INTRODUCTION This unit recognises that communications do not automatically take place effectively in organisations and that both information and work-based knowledge is often insufficient when decisions are made. Learners will look at how managers can improve the planning of their communications processes as well as their communication skills. Learners will understand why managers need to adopt a more inclusive approach to stakeholders affected by the decisions they make and why they need to network on a more structured basis. The unit also looks at how managers can make the information and knowledge they gain accessible to other parts of the organisation. The unit is designed to develop learner understanding of the interaction between communications, knowledge and information. It also covers how IT systems can be used as a management tool for collecting, storing, disseminating and providing access to knowledge and information.

SCENARIO
Effective corporate communication is closely related to the success of the organisation. An organisations reputation, survival and success rests on its ability to communicate with the public as well as its own employees and stakeholders. When effective corporate communications strategies are incorporated into a business structure, regardless of the size of the organisation, the ability to achieve global communication will be strengthened. Corporate communication is closely linked to business objectives and strategies. It is the processes an organisation uses to communicate all its messages to key stakeholders. It encodes and promotes a strong corporate culture, a coherent corporate identity, an appropriate and professional relationship with the media, and quick, responsible ways of communicating in a crisis. It is essential if organisations are to inform and influence external stakeholders, including their customers, and harness the efforts of all internal stakeholders towards the successful accomplishment of organisational objectives. You have just been appointed to a reputable company as a Corporate Communication Specialist. During the first meeting with the Chief Executive Officer (CEO), he explained to you that the structures of the company are very strong, and mandated you to submit an analytical report on the corporate communication strategies of the organization and provide effective and proactive solutions to the following tasks.

TASK 1: BE ABLE TO UNDERSTAND HOW TO ASSESS INFORMATION AND KNOWLEDGE NEEDS

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1.1: Discuss the range of decisions to be taken in your organisation 1.2: Examine the information and knowledge needed to ensure effective decision taking in your organisation 1.3: Assess internal and external sources of information and understanding in your organisation 1.4: Justify recommendations for improvement

TASK 2: BE ABLE TO CREATE STRATEGIES TO INCREASE PERSONAL NETWORKING TO WIDEN INVOLVEMENT IN THE DECISIONMAKING PROCESS 2.1: Identify stakeholders for a decision-making process 2.2: Make contact with those identified and develop business relationships for your organisation 2.3: Involve those identified in the decision making as appropriate 2.4: Design strategies for improvement TASK 3: BE ABLE TO DEVELOP COMMUNICATION PROCESSES 3.1: Report on existing processes of communication in your organisation 3.2: Design ways to improve appropriateness 3.3: Implement improvements to ensure greater integration of systems of communication in that organisation 3.4: Create a personal plan to improve own communication skills

TASK 4: BE ABLE TO IMPROVE SYSTEMS RELATING TO INFORMATION AND KNOWLEDGE 4.1: Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge in your organisation 4.2: Carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge in your organisation 4.3: Implement a strategy to improve access to systems of information and knowledge in your organisation

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WHAT YOU NEED TO SUBMIT: 1. Notes of 2500 words (font size-12) (line spacing-1.5). 2. The note format should have a clear numbering system and a content page. 3. A bibliography/reference of sources used in Harvard Referencing format. 4. 1 page A4 self evaluation (Minimum words-300; Maximum words-500) of your work to describe the values and experience you have gained from undertaking this assignment and how the knowledge gained may help your managerial techniques and leadership abilities in the future (Is not considered as part of the word count). Note: Do not use Wikipedia as a source of reference.

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Grading Criteria
To be filled by students

Pass Criteria

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Learning Outcome

Assessment Criteria for Pass

1.1: Discuss the range of decisions to be taken

Tasks
Task 1.1 Task 1.2 Task 1.3 Task 1.4

Referenc e (Page Nos.)

Achieved Yes / No / Partial

P1) UNDERSTAND HOW TO ASSESS

INFORMATION AND KNOWLEDGE NEEDS

ASSIGNMENTeffective decision taking needed to ensure TEMPLATE

1.2: Examine the information and knowledge 1.3: Assess internal and external sources of information and understanding 1.4: Justify recommendations for improvement

P2) BE ABLE TO CREATE STRATEGIES TO INCREASE PERSONAL NETWORKING TO WIDEN INVOLVEMENT IN THE DECISIONMAKING PROCESS

2.1: Identify stakeholders for a decision-making process 2.2: Make contact with those identified and develop business relationships 2.3: Involve those identified in the decision making as appropriate 2.4: Design strategies for improvement

Task 2.1 Task 2.2 Task 2.3 Task 2.4 Task 3.1

P3) BE ABLE TO DEVELOP COMMUNICATION PROCESSES

3.1: Report on existing processes of communication in an organisation 3.2: Design ways to improve appropriateness 3.3: Implement improvements to ensure greater integration of systems of communication in that organisation 3.4: Create a personal plan to improve own communication skills

Task 3.2

Task 3.3

Task 3.4

P4) BE ABLE TO IMPROVE SYSTEMS RELATING TO INFORMATION AND KNOWLEDGE

4.1: Report on existing approaches to the of information and knowledge

collection, formatting, storage and dissemination

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Task 4.2

4.2: Carry out appropriate changes to improve

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Merit Criteria
Learning Outcome
(Refer Annexure for detailed descriptions)

To be filled by students

No

Assessment Criteria / Possible Evidence

Task Reference (Page Nos.)

Assessor feedback / Comments - Achieved (Yes / No / Partial)

M1 Identify and apply strategies to find appropriate solutions

M1.1

Report: Answers reflect that effective judgments have been made about the specific content and the information. The answers show that an effective approach to study and research has been applied within the scenario e.g. comparing features, theories and models comparison etc. Report: An accurate standard method has been used in defining information sources is well justified and summarized.

M2 Select/design and apply Appropriate methods/techniques

M2.1

M3 Present and communicate appropriate information

M3.3

Report/Diagrams/Tables: An accurate standard for presenting information has been used in terms of diagrams, charts, tables.

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Distinction Criteria
Learning Outcome No Assessment Criteria / Possible Evidence

To be filled by students

(Refer Annexure for detailed descriptions)

Task Reference (Page Nos.)

Assessor feedbackAchieved Y / N / Partial

D1 Use critical reflection to evaluate own work and justify valid conclusions

D1.1

Report: Proper evaluation and justification shown in all the answers and relevant conclusions have been arrived at thorough synthesis of ideas.

D2 Take responsibility for managing and organizing activities

D2.1

Independence Tasks have been attempted with minimal assistance provided by the lecturer Report: Ideas have been generated and proper evaluation and decisions taken based on facts gathered within the scenario

D3 Demonstrate convergent/lateral/ creative thinking

D3.1

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