CHAPTER 10

Current Trends Issue in the Tourism and Hospitality Industry

THE BRIGHT FUTURE OF

TOURISM
1.Early Retirement -at present, many workers retire at earlier age than was the case in previous year. 2.Longer Life Span -the average individual can now expect to live beyond the age of 70 and many will live longer. 3.Shorter Work Week -in the past, the six day workweek was the standard for most working people. At the present, the five day workweek is standard and the four day workweek is becoming common leaving several days for other activities.

4. Great Disposable Income -the average family has more money to spend than before. This is due to higher wages and two-earner households. 5.Greater Mobility -improved roads and better transportation make it easier to travel every year. The modern highway system has reduced the time required for automobile travel between any two points. 6.Smaller Families -the average family size has decreased. Thus, it is easier for the family to travel and travelcost less if few family members travel.

ISSUES IN TOURISM
Marketing Legal Human Resources Operations Consumer

MARKETING ISSUES
Changing

Demographics Changing Vacation Patterns Market Segmentation Frequent Guest Programs Maturation in Segment of the Fast-Food industry Consolidation of the commercial Lodging Industry

LEGAL ISSUES
Liquor Liability Ethics in the Tourism Industry Human Resources Issues Sexual Harassment

1. Submission is made a condition of the persons employment. 2. Submission to or rejection of such conduct is used as a basis for employment discussions affection the person. 3. It unreasonably interfers with the persons work performance or creates an intimidation, hostile, or offensive work environment.

Employee Turnover Employee Assistance Plans Employee Empowerment Operations Issues

AUTOMATION
1.

Communications

business travelers frequently change their itineraries to suit their changing requirements. Allows a business traveler to communicate with any travel entity from any place including airplanes and rearrange or reconfirm his travel plane.

2.

Interactive CRTs

- interactive television is now being used in some cities.

3.

Elimination of tickets

there is no longer a need for the traveler to carry an actual document from an airplane seat or hotel reservation.

SMOKING/NO-SMOKING
The

prohibition of smoking in tourism enterprises is an issue that is of increasing importance to owner and managers in the coming years.

SANITATION AND PUBLIC

HEALTH
A very important issue in food service is sanitation. Everybody agrees that all steps be taken to prevent illness that are caused by the manner in which food is handled or to the food itself. RECYCLING SOLID WASTE CONSUMER AFFAIRS ISSUES FIRE AND SAFETY fire and safety have always been important issues in the tourism industry. In earlier centuries, taverns inns, and hotels which were usually constructed of wood, were regularly destroyed by fire.

DIET/NUTRITION HEALTH

The trend of healthier dining will surely continue . Successful food service operators will have to give greater attention to the nutritional content of food in the years to come. THE FUTURE OF TOURISM AND HOSPITALITY Increased speed and shopping of the internet in developed countries. Extend reach in less-developed countries. Improved security of personal information. Robotic labor sources.

1.

2. 3. 4.

5. Reservation system with more sophisticated, voice activated, artificial intelligence 6. Improved navigational system for rental cars. 7 .Electronic entertainment venues in rental cars and planes and cruise ships. 8. Upgraded internet personal digital assistants for operations. 9. Marketing mass customization 10. Comprehensive branding campaigns for large and small operation.

11. Virtual online customer communication 12. Just-in-time seats/rooms/cars inventories 13. Electronic travel agents 14. Blended hybrid accommodations 15. Global anti-terrorist microchip security system 16. More nutritional fast-food offerings 17. Emphasis on eco-tourism 18. Improved customer relationship marketing information

THE END