You are on page 1of 12

I Introduction Bacon laundry shop significantly acts a helper for the people who does not have enough

time to do the laundry. It will be managed by a partnership who is a resident of the community. Through that, the target market is rest assured that the owners of the business adhere to what they need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision because it also gives the mothers or the ones responsible for doing the laundry, an extra time to bond with other family members or do other productive things. Instead of doing the laundry that is tiring, people could just deposit their clothes in the shop and wait for it to get done. More time and effort will be saved by the residents and perhaps, it could be spent on other household chores, doing paper works and other. II Project Summary In this chapter, the group presents the highlights, descriptive definition, long- range objectives, feasibility criteria, history and basic conclusions of studying the business viability of Bacon laundry shop. A. Name of the Enterprise Bacon Laundry Shop B. Location The location of the business is at Blk 79 lot 3 Urdaneta Road City inside the city Basically, the business is intended for the residents of the community because not all the residents have house helpers to do the laundry. Many residents are working and they are too busy to do the laundry so this kind of business is good enough for the people inside the city community. The lot measures 24 sq2 and the laundry shop is expected to occupy 16 sq2. Originally, the location was occupied by a salon. The rates of renting the place range from 3,000php to 4,500php a month since it is located on the main road; hence it projects a higher rate. The cost of renting the place is good enough for the productivity of the business because it is easily seen by the target audience. The main location is near the city Magic mall, the chapel and the main gate so it is accessible for all the residents of the city. An efficient site for Bacon laundry shop is seen in the community because the need for an instant way to clean the resident s clothes is high. The city is in the raw materials and other utilities will be available for the business owners.

This is the exact location of the business inside the City of Urdaneta. C. Descriptive Definition of the Project Primarily, the project is intended for the residents of Urdaneta city and not in line with any other government advocacies. However, this may support a clean living which is aimed by the Department of Health but this project is basically to help the residents lessen their workload and ensure that their clothes are clean. It does not support any political aspects of the government or other organizations in the community. This project will be managed by the people who know the feeling of being unsatisfied with what results they get from doing the laundry at home. The owners thought of more advantages and benefits that their co- residents will get from having their dirty clothes and stuffs done in an easy manner. The use of technology today should be able to respond to the needs and wants of the customers. In that case, a laundry shop is the answer to the need for clean clothes in less time, less cost and less effort. D. Long- range Objectives To be able to expand the business in other areas of the community in its three operating years. To gain 50% of loyal customers in a year. To dominate the market in the community and define the edge of Biba Lavandera laundry shop from its competitor inside the subdivision in six months time. To establish a good brand to customers and gain brand loyalty in its first three months of operation by prevailing a socially responsible enterprise. To increase profits in half a year s time. E. Feasibility Criteria As a socially responsible business, it adheres to the responsibility of having a good impact on the environment. Profitability is not just the major aim of the project but also to be a socially responsible business by promoting a healthy environment in a simple way of wearing clean clothes. A laundry industry is a recession- proof industry because everyone has dirty clothes. A laundry business has been a sleeper and has also stayed well below the radar, but profitability is very visible in this kind of business. Judging the viability of the project, it is important to consider aspects like how it is able to operate in the market, how it differs from other laundry shops inside the subdivision and how long it stays in spite of the competition. Its profitability can not be judged on the first months of its operation though, because this kind of industry gives higher cash returns if it

attracts customers in a long- run basis. F. Highlights of the Project i. History The project came about the thought of a business partnership between the group members originating from a water refilling station up to the laundry shop. Thinking of what business to put up that suit inside the City of Urdaneta is really the main thing. A water refilling station may be viable in the location however a lot of competitors are already operating inside the community so the group though of a different business where in the target audience could focus their attention into; and that is a laundry shop. Laundry shops are seen to be a need for the residents of the community. This kind of business does not require much effort for the customers and the business owners as well. For the customers, it is as easy as leaving their dirty clothes in the shop and return after it is done. For the business owners, hiring few employees that would manage the business is just the only task to do. Employees will be needed for operating the laundry machines. Thus, the group thought of this kind of business for practicability and demand from the target audience. It will be a good help for meeting the customer s expectations through satisfying their needs and wants. ii. Project Timetable Status The project is expected to be in operation for ten years and be able to be promoted to a different stage at a later time such as extending a detergent store near the laundry shop. The business will still be operational after the expected year; however the focus of the business will be more on the expansion of the industry. Presently, the business is in the stage of introducing a new brand in the market. A laundry shop is not new in the market though so product innovation and sales management are important in order for the business to grow. The launching of the business has to be unique and catchy to attract prospects in the future and develop a loyalty for the brand. iii. Nature of the Industry Laundry industry is a strong and energetic business. Also, what makes it more appealing to the market is the fact that this steadfast service industry continues to grow and succeed. The demographic trends toward an even greater dwelling segment of the population forecast continued success. The biggest threat for the business is the competition. Considering that the business site is inside a subdivision, it is possible that other businessmen would think of putting up the same business and hence, the market will be more segmented and it yields a smaller target market for the laundry shop. However in the long- run, the business will not just dominate the whole subdivision but will also extend to other places like the nearby subdivisions near the Antipolo church and probably other areas like Taytay, Cainta or Pasig. Laundry shops are easily managed through the use of new technology. It lessens the time and effort that are spent in getting the clothes cleaned. The normal time spent in getting dirty clothes cleaned is like two hours depending on the number of clothes to be washed and its sizes. However, the laundry industry belongs to the service industry where the product is primarily the service given to the customers. Take note of the service, it comprises of the use of detergent soaps to be used for the clothes, the water consumption, space to be saved by the customers in hanging their clothes to dry and the electricity that can be saved for ironing them. Generally, this kind of industry is really seen on the go for the target audience because of convenience and practicability. G. Major Assumptions & Summary of Findings & Conclusion on the following. 1. Market Feasibility This chapter covers the most important part of the project that intends to define the size, nature and growth of the demand for the product, description and price of the product, supply situation, nature of competition, different marketing factors affecting the market of the product and the marketing program needed. 2. Technical Feasibility In this chapter, the group presents the products, manufacturing process, plant size and production schedule, machinery and equipment, plant location and layout, building facilities and the raw material and supplies for the operation of Bacon laundry shop. A. Services Bacon laundry shop will be providing customers with the following laundry services: Wash, Dry, Fold (WDF), Pressing, Hand Wash, and Dry Cleaning services. Wash, Dry,Fold or WDF is the most common sought service from a laundry shop. This service provides basic machine washing and drying; and folding for customers clothes, comforters, towels, curtains and seat covers with or without foam. This process is done with the aid of washing machines and dryers. Washing machines perform several rinses after the main wash to remove most of the detergent. Then, the clothing would be placed on a clothes dryer or tumble dryer that is used to remove moisture from a load of clothing and other textiles. Then, the clothes or garments would be manually folded and bagged for pick up for the customers. Pressing or Ironing or smoothing is the work of using a heated tool, or tools, such as an iron to remove wrinkles from fabric. Ironing works by loosening the bonds between the long-chain polymer molecules in the fibers of the material. While the molecules are hot, the fibers are straightened by the weight of the iron, and they hold their new shape as they cool. Some fabrics, such as cotton, require the addition of water to loosen the intermolecular bonds. Aside from this, ironing may also be used as a germ/parasite killing hygienic operation. Most ironing is done on an ironing board, a small, portable, foldable table with a heat resistant top. Some commercial-grade ironing boards incorporate a heating element and a pedal-operated

vacuum to pull air through the board and dry the garment. But technology has paved its way in improving the traditional iron to steam irons which allow pressing without an ironing board. Hand Washing is the traditional manual cleaning of clothes. Some delicate clothing pieces require gentle cleansing, thus the need for hand washing service. The laundry worker would wash the specified clothing one by one by hand and bar soap and the clothing would also be air-dryed before it could be folded. Dry Cleaning is a cleaning process for clothing and textiles using an organic solvent rather than water. The solvent used is typically tetrachloroethylene (perchloroethylene), abbreviated "perc" in the industry and "dry-cleaning fluid" by the public. Dry cleaning is necessary for cleaning items which would otherwise be damaged by water and soap or detergent. The cleaning process of dry cleaning is more time consuming compared to the usual wash, dry, fold process, but there are clothing that requires such service like gowns and barongs, coats, suits, dresses, jackets, caps and neckties. The international GINETEX laundry symbol for dry cleaning is a circle. It may have a letter P inside to indicate perchloroethylene solvent, or a letter F inside to indicate a hydrocarbon solvent. A bar underneath the circle indicates that only mild cleaning processes should be used. A crossed out empty circle indicates that no dry cleaning is permitted. 3. Financial feasibility When you start planning your business you need to research. , it is wise to do your research. You should also make sure that you are suited for entrepreneurship, and that you understand the significant effort required. As such, you should thoroughly enjoy the field you are getting into, and you must believe in your service as it may consume much of your time, especially during the start-up phase. There are many issues to consider such as regulations, financing, and taxation, managing your business, advertising, and much more. You may encounter such any kind of problem when you build your Own business but then it were be challenging and give you more effort to improved and solve some financial feasibility. It considers many things including start-up capital, expenses, revenues, and investor income and disbursements. Other portions of a complete feasibility study will also contribute data to your basic financial study. 4. Socio Economic Feasibility The laundry shop, Bacon laundry shop, will definitely have good role in the community. This wil create employment and income especially to those residents of the City. The laundry shop will provide steady source of income that eventually improve the standards of living of the employees that will affect the growth of the economy. 5. Management Feasibility To keep the subordinates be alert to what is expected to them. To know the duties and responsibilities of each member and personnel. To know different strategies to be able to achieve the company s goal of my Laundry shop. III Market Study A. Product Description I. Name II. Features/Services -Wash-Dry-Fold -Wash-Dry-Press -Pressing -Dry Cleaning -Hand WashingIII. Major Users of the Product B. Demand The target market mostly composed of the residents of Urdaneta City Pangsinan. Primary Market Secondary Market C. Supply Development of Substitute Products Entry/Exit of Firm

Sources/Causes of Production Process Improved Technologies D. Demand-supply analysis Demand -the target market mostly composed of the residents of City of Urdaneta City Pangsinan Primary Market Secondary Market

E. Price Study F. Factors affecting the market Population Growth Income changes Preferences Prices of Substitute Products Marketing Tool

G. Marketing program Internal analysis and external business analysis of Bacon laundry Shop Strengths -Bacon laundry shop uses an advanced technology for the services -high profitability of the business because is more accessible to the market. -faster and more quality output is offered by Bacon laundry shop The business is located at the main road Opportunities -Development of the whole subdivision could give Bacon laundry shop more opportunities to get a bigger market demand -demand for laundry business. The growth of the market and their lack of time washing their own clothes creates a high demand for Bacon Laundry shop and yet competitors do not satisfy a big portion of this demand growth. Accessiblity. The location of the business is easy to reach by the market. Weaknesses Lack of experience for the owner to manage a laundry shop since is her first time to invest in this kind of industry Since Bacon Laundry shop uses advanced price variation. Technologies,maintenance fot the machines is quite hard to maintain expensive Threats New laundry shops or competitors is a big threat to Bacon laundry shop Price variation H. Projections (assumptions) IV Technical Feasibility A. The product/Service Services Bacon laundry shop will be providing customers with the following laundry services: Wash, Dry, Fold (WDF), Pressing, Hand Wash, and Dry Cleaning services. Wash, Dry,Fold or WDF is the most common sought service from a laundry

shop. This service provides basic machine washing and drying; and folding for customers clothes, comforters, towels, curtains and seat covers with or without foam. This process is done with the aid of washing machines and dryers. Washing machines perform several rinses after the main wash to remove most of the detergent. Then, the clothing would be placed on a clothes dryer or tumble dryer that is used to remove moisture from a load of clothing and other textiles. Then, the clothes or garments would be manually folded and bagged for pick up for the customers. B. Mfg. process There are different processes involved in a laundry business depending on the specified service ordered by the customer and the service required with the type of garment or fabric. We also have the International Washing Symbols to refer to in washing the clothes to assure the customers that their clothing is handled in the best way by a customer-satisfaction oriented business. Wash Dry Fold Service Per 10 Kilo Wash Load

For Thin Garments including For Thick Garments such as Bed Sheets, Curtains, Towels and Blankets and Comforters. Seat Covers with or without Foam. Pressing Service

Hand Washing Process

DRY CLEANING PROCESS

C. Plant size and production Schedule Bacon laundry shop is located at Blk 79 lot 3 Urdaneta City Pangasinan Bacon Laundry shop is inside the City. The lot measures 84 sq2 and the laundry shop is expected to occupy 48 sq. meter. Included are the receiving area with a floor area of 10.8 square meters, comfort room with a floor area of 2.2 square meters, storage room with a floor area of 11.44 square meters, laundry room which includes hand washing, dry cleaning, washing and drying using machinerie or equipment with a floor area of 23.56 square meter. The arrangement of the store will make the operation flow smoothly, which will result to the efficient production utilization. Bacon Laundry shop will operate seven days a week from Monday to Sunday, for twelve (12) hours from Monday to Sunday, from 9:00 am to 9:00 pm .Three employees will be hired in shifting schedules to facilitate the production of the business. The store s operating capacity depends on the expected laundry volume that the store can acquire. This may refer to the total volume of clothes that the store can accommodate for the laundry service. Bacon Laundry shop can accommodate a maximum of 350 kilograms of laundry per week. D. Machinery and equipment Machineries 2 Whilpool Topload Washers Model : 4PWTW5905 Features: 27 Super Capacity Plus 10.5 Kg. Dry Linen Capacity Fully Automatic Washer with Silver Panel Exta Roll Action Agitator MagiClean Lint Filter Polypropylene Outer Tub

Direct Drive System Extra Rinse Option Self Balancing Basket and Tub Rat-Proof Base Tripod Suspension System 2 Whirlpool Dryers Model : 4PWED5905 Features: 10.5 KG. Fully Automatic Electric Dryer with Silver Panel Automatic Dry Gentle Heat System Removable Lint Filter End-of-Cycle Signal Wrinkle ShieldTM Option Quiet Dry Noise Reduction SpillGuardTM Top E. Plant location Bacon laundry shop is located at Blk 79 lot 3 Urdaneta City Pangasinan Bacon Laundry shop is inside the City. The choice location is suitable for this nature of business. It is equally accessible for customers from either the city towards the resident and employee of the city. Having one or two more shops or outlets can equally boost the business as customers can drop and pick up clothes. F. Plant layout Location Features The site is located along the main entrance and exit point of the city that, it is expected to have a large number of passers by which will be considered as prospects. The shop will have a clean,simple and cozy design to ensure the smooth flow of operation of the business. On the exterior design, windows are glass type to have a clear view inside and outside of the shop.The exterior sign will be parallel to the street or hanging perpendicularly to the street. G. Building and facilities To ensure the effective and efficient transaction flow of the store, the building is divided into three main functions. The Receiving Area The receiving area provides the area for the reception where the customers will be accommodated. It provides also the weighing scale and cabinets where clean and washed clothes are display for easy access of picking it up. Dry Cleaning and Hand Washing Area The section of the store where clothes requiring dry clean and hand wash service will be facilitated. Storage area The section of the store is divided into two corners; the one is where the cleaning supply is place like detergents and soap and the other corner is where dirty clothes that will next to be washing are place. Laundry Room The section of the store where the dirty clothes are washed and dried by the use of the washing and drying machine H. Raw materials and supplies

Raw Materials Detergent Soap Bleach Bleach is a chemical that removes colors or whitens, often via oxidation. Common chemical bleaches include household "chlorine bleach", a solution of approximately 3

6% sodium hypochlorite (NaClO), and "oxygen bleach", which contains hydrogen peroxide or a peroxide-releasing compound such as sodium perborate, sodium percarbonate, sodium persulfate, sodium perphosphate , or urea peroxide together with catalysts and activators, e.g. tetraacetylethylenediamine and/or sodium nonanoyloxybenzenesulfonate. Bar Soap Fabric Conditioner Fabric Conditioner (also called fabric softener) is used to prevent static cling and make fabric softer. It is available as a liquid or as dryer sheets. Fabric softeners work by coating the surface of the cloth fibers with a thin layer of chemicals; these chemicals have lubricant properties and are electrically conductive, thus making the fibers feel smoother and preventing buildup of static electricity. Other functions are improvements of iron glide during ironing, increased resistance to stains, and reduction of wrinkling. Dry Cleaning Fluid Shieldclean Dry Cleaning Fluid Shieldclean Dry Cleaning Fluid is a reusable dry cleaning fluid that works excellently on tough dirt and stains on delicate fabrics. It contains an ultra pure cleaning fluid with a fast dry formula. Easy to use, save time and money. * Ideal on delicate fabrics such as silks, jusi, knits and other delicate fabric materials (suits, dresses, sweaters, Barong Tagalog, etc.) * Ideal on color fast clothes, rugs, drapes and upholstery * Ideal in rmoving stains caused by solvent spills, crayons, colored pencil, inks, oil and grease * Designed for convenience, just dip/soak and dry * Mildly scented that leaves a fresh clean scent. * Safe for all fabrics, clothes don't shrink, fade nor lose its shape

Supplies 1 Ironing Board 1 Weighing Scale 4 Power Regulators 1 Pair of Gloves 1 Water Hose (50 ft.) 1 Water Tank 2 Small Laundry Baskets 6 Large Laundry Baskets Hangers (Plastics) Calculator Order Slips Delivery Slips Ballpens Mask 1 File Organizer Rack 1 Record Book Plastics for Clothes Bagging 24x40 23x26 24x60 I. Utilities Electrical Power, water, and telephone line are the major utilities involved in the operation of the business. Electrical power will be supplied by the Panelco Company, water will be supplied by the MAYNILAD Water Company and a telephone line would be provided by The projected monthly billings are the following; Electrical Power - P 5,000.00 Water Supply - P 1,300.00 Telephone Bill P 399.00 J. Waste disposal Environmental impact We have to make that the operation of our business does not give harm to environment. Since our business use chemical substance like soap, which mixed to the water we used. We have to treat every liter of water we throw out. . Water Treatment 1.Removal of contaminants by chemical or physical bonding 2.Use of sub-micron filter elements 3.Use of double stages for filtration Since it is costly to avail a water treatment plant, Biba Lavandera will be intact with the

drainage sytem of the Robinson s Homes East Village. The business will be providing an improvised filter screen where the water will flow through to the drainage system. The management will conform to the policies and guidelines provided by the administration of the subdivisionin handling waste disposal. K. Production cost Direct Materials per week consumption WASH,DRY,FOLD (WDF) Projected Washload:1235.01 KGS./Week Materials Amount/10kg total amount/day unit cost total cost day total cost/week Detergent powder 280 grams 4940.04 grams 35/kg 172.9 1210.3 Fabric Conditioner 50ml 882.15 ml 58/1.5L 34.11 238.77 Total 207.01 1449.07 WAH,DRY,PRESS (WPD) Projected washload:5474kgs/week Materials Amount/10kg total amount/day unit cost total cost day total cost/week Detergent powder 280 grams 218.96 grams 35/kg 7.66 53.62 Fabric Conditioner 50ml 39.10mL 1.51/1.5L 1.51 10.57 Total 9.17 64.19 HAND WASHING Projected Washload: 7.14 kgs/week Materials Amount/10kg total amount/day unit cost total cost day total cost/week Detergent powder 28 grams 28.56 grams 35/kilo 1.1 7.7 Bar soap 1 1 5 5 35 Fabric Conditioner 5mL 5.10mL 58/1.5L 0.2 1.4 Total 6.3 44.1 DRY CLEANING Projected Washload:15 Articles/can Materials Articles cleaned by can Cost per Unit Cost per article Dry Cleaning Agent 15 606.75 40.45 Detergent 36.33Kgs./week P 1271.55 Bar Soap 7 Bars P 35.00 Fabric Softener 6484.45 mL P 250.74 Dry Cleaning Agent 1 can P 606.75 Total P 2164.04 Expenses per week P 2164.04 Multiple to 4 (month) X 4 Total P 8656.16 L. Labor requirements Bacon laundry shop will have three employees having shifting schedules within the week. Each employee will be working 5 days and will have 2 day offs perk week. Understand and be able to apply dry cleaning and laundryprocesses Meet set standards by following instructions Work in hot and humid conditions Over time may be called for. V Financial Feasibility A. Major Assumptions 37% of the household demands are not being suppliedby our competitor

Sales forecast for the first year will be likely profitable. Bacon laundry shop is expecting to gain customer loyalty and will get a fair market share because of its fats,accurate and quality service alongside with its friendly staff Sales will increase by 25%. After 3 years if sales continuously increase themanagement will acquire tricycle to offer free pick-upand delivery service for those customers who have notless than five kilos on weekdays . .

B. Total Project cost Fixed Assets Water Tank P9,999.75 Machineries 66,496.00 Furniture and Fixtures 13,000.00 Current Assets: Cash (Net of pre-operating P166,522.25 Supplies 26,780.75 Other Equipment 10,458.75 C. Sources of financing the project Equal contributions of the four partners for P100,000.00 each Aileen Santos - P100,000.00 Charise Tadena - P100,000.00 Lalain Necessario - P100,000.00 Ramella Caballes - P100,000.00 Total - P400,000.00 D. Preparation of financial statement Bacon Laundry Shop Finacial Statement For the year ended December 31 2011 2012 2013 2014 2015 Service revenue 1,003,442.44 1,254,909.05 1587,878.81 1,950,848.52 2,440,810.64 Less operating expenses Salaries 114,500.40 114,500.40 114,500.40 114,500.40 114,500.40 Wages 252,288.00 252,288.00 252,288.00 252,288.00 400,543.04 Supplies 107,123.00 133,004.38 167,380.47 20,022.50 281,531.00 Advertising 2,400.00 5,000.00 5,000.00 12,000.00 5,000.00 Taxes expenses 10,000.00 12,500.00 14,000.00 28,000.00 21,000.00 Miscellaneous 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 Utilities 80,388.00 87,588.00 98,348.80 105,777.00 118,979.05 Repair/maintenances 1,833.00 1,833.00 1,833.00 3,163.04 3,163.04 sss 29,130 29,130 29,130 29,130 68,640.00 Phil health 6,550.00 6,550.00 6,550.00 6,550.00 17,400.00 Fire extinguishers 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 Rent expenses 72,000.00 72,000.00 72,00.00 72,000.00 72,000.00 Machineries 11,989.28 11,989.28 11,989.28 17,953.00 17,953.00 Equipment 1,882.58 1,882.58 1,882.58 1,882.58 1,882.58 Furniture/fixtures 2,080.00 2,080.00 2,080.00 2,080.00 2,080.00 Water tank 1,799.95 1,799.95 1,799.95 1,799.95 1,799.95 Tricycle 94,200.00 94,200.00

Fuel tricycle maintainance 80,080.00 90,180.00 Total operating expenses 738,944.33 739,025.71 782,760 978,630.48 1,238,853.07 Income before tax 264,408.11 515,277.34 785,118.21 983,218.04 1,212,098.88 Provision income tax 79,949.43 154,882.2 235,535.41 294,085.41 983,887.00 Net income 185,488.69 380,847.47 540,582.75 687,383.33 840,947.08

E. Financial Analysis VI Socio-economic study A. Employment and income

salaries General Manager 1 40,000 Accountant 1 10,000 Laundrymen 3 12,000 Ironers 2 12,000 Marketers 4 7,000 Costumer service officers 1 5,000 Office cleaner 1 5,000 B. Taxes 2011 2012 2013 2014 2015 Taxes expenses 10,000.00 12,500.00 14,000.00 28,000.00 21,000.00 Income before tax 264,408.11 515,277.34 785,118.21 983,218.04 1,212,098.88 Provision income tax 79,949.43 154,882.2 235,535.41 294,085.41 983,887.00

C. Supplies Development of Substitute Products Entry/Exit of Firm Sources/Causes of Production Process Improved Technologies D. Demand for materials Organization Management VII Organization and Mgt. study

A. Basic Consideration Management in all business areas and organizational activities are the acts of getting people together to accomplish desired goals and objectives efficiently and effectively. Management compromises planning, organizing, staffing, leading or directing, and controlling an organization ( a group of one or more people entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. B. Form of ownership The Bacon Laundry Shop is a partnership between the college friends Aileen Santos, CharisseTadena, Lalain Necessario and Ramella Caballes Contributed money and effort to finance the shop where as the assets of the business are owned on behalf of the other partners, and they are each personally liable, jointly, for business debts, taxes and liability. C. Organizational chart

D. Officers and key personnel General Manager 1 Accountant 1 Laundrymen 3 Ironers 2 Marketers 4 Costumer service officers 1 Office cleaner 1 E. Project schedule VIII Points in evaluating a project study A. Market study This chapter covers the most important part of the project that intends to define the size, nature and growth of the demand for the product, description and price of the product, supply situation, nature of competition, different marketing factors affecting the market of the product and the marketing program needed. B. Technical study In this chapter, the group presents the products, manufacturing process, plant size and production schedule, machinery and equipment, plant location and layout, building facilities and the raw material and supplies for the operation of Biba Lavandera laundry shop. A. Services Bacon Laundry Shop will be providing customers with the following laundry services: Wash, Dry, Fold (WDF), Pressing, Hand Wash, and Dry Cleaning services. Wash, Dry,Fold or WDF is the most common sought service from a laundry shop. This service provides basic machine washing and drying; and folding for customers clothes, comforters, towels, curtains and seat covers with or without foam. This process is done with the aid of washing machines and dryers. Washing machines perform several rinses after the main wash to remove most of the detergent. Then, the clothing would be placed on a clothes dryer or tumble dryer that is used to remove moisture from a load of clothing and other textiles. Then, the clothes or garments would be manually folded and bagged for pick up for the customers. Pressing or Ironing or smoothing is the work of using a heated tool, or tools, such as an iron to remove wrinkles from fabric. Ironing works by loosening the

bonds between the long-chain polymer molecules in the fibers of the material. While the molecules are hot, the fibers are straightened by the weight of the iron, and they hold their new shape as they cool. Some fabrics, such as cotton, require the addition of water to loosen the intermolecular bonds. Aside from this, ironing may also be used as a germ/parasite killing hygienic operation. Most ironing is done on an ironing board, a small, portable, foldable table with a heat resistant top. Some commercial-grade ironing boards incorporate a heating element and a pedal-operated vacuum to pull air through the board and dry the garment. But technology has paved its way in improving the traditional iron to steam irons which allow pressing without an ironing board. Hand Washing is the traditional manual cleaning of clothes. Some delicate clothing pieces require gentle cleansing, thus the need for hand washing service. The laundry worker would wash the specified clothing one by one by hand and bar soap and the clothing would also be air-dryed before it could be folded. Dry Cleaning is a cleaning process for clothing and textiles using an organic solvent rather than water. The solvent used is typically tetrachloroethylene (perchloroethylene), abbreviated "perc" in the industry and "dry-cleaning fluid" by the public. Dry cleaning is necessary for cleaning items which would otherwise be damaged by water and soap or detergent. The cleaning process of dry cleaning is more time consuming compared to the usual wash, dry, fold process, but there are clothing that requires such service like gowns and barongs, coats, suits, dresses, jackets, caps and neckties. The international GINETEX laundry symbol for dry cleaning is a circle. It may have a letter P inside to indicate perchloroethylene solvent, or a letter F inside to indicate a hydrocarbon solvent. A bar underneath the circle indicates that only mild cleaning processes should be used. A crossed out empty circle indicates that no dry cleaning is permitted. B. Manufacturing Process There are different processes involved in a laundry business depending on the specified service ordered by the customer and the service required with the type of garment or fabric. We also have the International Washing Symbols to refer to in washing the clothes to assure the customers that their clothing is handled in the best way by a customer-satisfaction oriented business. C. Financial study 37% of the household demands are not being suppliedby our competitor Sales forecast for the first year will be likely profitable . La Lovehan Ko is expecting to gain customer loyalty and will get a fair market share because of its fats,accurate and quality service alongside with its friendly staff Sales will increase by 25%. After 3 years if sales continuously increase themanagement will acquire tricycle to offer free pick-upand delivery service for those customers who have notless than five kilos on weekdays. . D. Socio-economic study The laundry shop, Bacon laundry shop, will definitely have good role in the community. This wil create employment and income especially to those residents of the City. The laundry shop will provide steady source of income that eventually improve the standards of living of the employees that will affect the growth of the economy. E. Org. and mgt. study The business Bacon laundry shop has established goals or objectives that are expected to be attained within affirmed future dates. The laundry shop is likely to expand the business in other areas of the community to be able to reach those areas which are somewhat far from the Bacon laundry shop,likewise spread-out its efficient and quality service for other target market. F. Final note The market study determined the demand for the service through the thorough research on the residents of City of Urdaneta. The study conducted revealed the demand for the product and enabled the group to come up with an efficient marketing program that will support the viability of the business in its first stages of operation and expected to last in the long-run. Generally, Bacon Laundry Shop is seen to be feasible upon studying its location, market demand and the factors affecting the market. It is recommended that an extensive study for other aspects of the business feasibility is conducted and the execution of the marketing program developed accords to what really satisfies the market.

You might also like