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  • Advantages of Qualitative Techniques

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    Sohan Kumar
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    Qualitative techniques can be used to predict market changes. They can also be used to find out how well a product is selling.

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    Qualitative techniques can be used to predict market changes. They can also be used to find out how well a product is selling.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views2 pages

    Advantages of Qualitative Techniques

    Uploaded by

    Sohan Kumar
    Qualitative techniques can be used to predict market changes. They can also be used to find out how well a product is selling.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Advantages of Qualitative Techniques

    Potential for Predicting Changes Rich data sources Flexibility Ambiguity

    Advantages and Disadvantages


    BUYERS INTENSION SURVEY EXPERTS OPINION METHOD DELPHI METHOD MARKET EXPERIMENTATION SALES-FORCE POLLING

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