Annotated Bibliography Primary Sources Brown, Angela. "Demise of Local Dr Pepper Brand Worries Texas Town.

" Fort Worth Star-Telegram, January 13, 2012, Nation Online section, http://www.startelegram.com/2012/01/13/3658550/demise-of-local-dr-pepper-brand.html (accessed January 18, 2012). This article was helpful in understanding the controversy between the Dr Pepper Snapple Group and Dublin Dr Pepper which resulted in a lawsuit won by Dr Pepper Snapple. The article shared the effects on the people of Dublin resulting from the closure of the Dublin bottling plant. Classic 1960 Dr Pepper Ad. Dr. Pepper Advertising. Online video clip. http://www.youtube.com/watch?v=l1gZkf_-UyI (accessed on January 18, 2012). I used a segment of this 1960 commercial as an example of how they advertised their not a cola message. Not being a cola allowed Dr Pepper to be bottled by both Coca Cola and Pepsi bottlers. Its Not A Cola. Dr. Pepper Advertising. Online video clip. http://www.youtube.com/watch?v=x8xHMhu39yM (accessed on January 3, 2012). I used a segment of this commercial as an example of some of the 1970s advertising. It was really helpful in the understanding of how they advertised their originality. Schlacter, Barry. "Dr Pepper deal leaves small-town Dublin with a bitter taste." dfw.com, January 12, 2012, Dining section, http://www.dfw.com/2012/01/11/561565/drpepper-deal-leaves-small-town.html (accessed January 18, 2012). This article provided more information on the impact of the lawsuit outcome on the town of Dublin and Dublin Dr Pepper. The 2011 Soft Drink 20 Top 20 Bottlers Report, September 2011, pp 38-41, Beverage World. http://www.beverageworld.com/userfiles/documents/softdrink20.pdf (accessed December 29, 2011). I used the report to help me understand their ranking and economic values.

Wilsons Drug Store Wisconsin Historical Society. http://www.wisconsinhistory.org/whi/fullRecord.asp?id=5494&qstring=http%3A %2F%2Fwww%2Ewisconsinhistory%2Eorg%2Fwhi%2Fresults%2Easp %3Fsearch%5Ftype%3Dbasic%26keyword1%3Dsoda%2Bfountain%2B %26submit%3DSEARCH (accessed January 18, 2012). This picture illustrates an old fashioned soda fountain from the early 1900s in Corpus Christi, Texas. Secondary Sources Dr Pepper Snapple Logo Dr. Pepper Snapple Group. http://www.drpeppersnapplegroup.com/ (accessed January 18, 2012). This image shows what the Dr Pepper Snapple Group logo looks like in early 2012. Dublin Dr Pepper History. Dublin Dr Pepper Bottling Company. http://www.dublindrpepper.com/history.aspx (accessed December 19, 2011). I found information about the starting point of Dr Peppers history and how Dr. Alderton created the flavor. Dunagan, J. Conrad. "Soft-Drink Industry." Texas State Historical Association. http://www.tshaonline.org/handbook/online/articles/disyk (accessed December 4, 2011). I used this article to show the dates and numbers of bottlers that were in Texas. Ellis, Harry E. Dr Pepper King of Beverages. Austin, TX: Hart Graphics, 1986. This book helped a lot because it was a wealth of information and pictures. It gave me some great facts on Dr Peppers history. Farl, Patrick. "Dr. Pepper Company." Texas State Historical Association. http://www.tshaonline.org/handbook/online/articles/did01 (accessed December 4, 2011). This site gave a lot of great facts on Dr Peppers history. Some of the information was really useful regarding dates and people.

Funderburg, Anne Cooper. Sundae Best: A History of Soda Fountains. Madison, WI: Popular Press, University of Wisconsin, 2002. This site gave us a piece of information that we had a hard time finding about the first soda fountains. "History of Dr Pepper." Dr Pepper Museum. http://www.drpeppermuseum.com/AboutUs/History-Of-Dr--Pepper.aspx (accessed December 19, 2011). The museum web site was really helpful in all sorts of ways, like finding pictures and information. Old Corner Drug Store Dr Pepper Museum and Free Enterprise Institute. 300 South 5th Street, Waco, TX 76701. December 20, 2011. This exhibit at the museum gave me great information about Alderton, Morrison, and Lazenby. It also had a mechanical figure that looked like Dr. Alderton. "Our History." Dr Pepper Snapple Group. http://www.drpeppersnapplegroup.com/company/history/ (accessed December 29, 2011). This site was useful in knowing the more recent history of the company. The Secret(s) of Inventing Dr Pepper Museum and Free Enterprise Institute. 300 South 5th Street, Waco, TX 76701. December 20, 2011. This exhibit at the museum showed different advertising campaigns and commercials on a screen. It also had a really neat red horse made out of Dr Pepper bottle caps and cans. Wright, Karen. The Road to Dr Pepper Texas: The Story of Dublin Dr Pepper. Abilene, TX: State House Press, McMurry University, 2006. This book was useful for getting information on the basic history of the early soda water industry. W. W. Foots Clements: Company Man Dr Pepper Museum and Free Enterprise Institute. 300 South 5th Street, Waco, TX 76701. December 20, 2011.

This exhibit at the museum showed Foots office and information on his efforts to promote Dr Peppers originality.