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  • Advertising and Sales Pramotion Management - Chunawalla

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    Shashi Kiran
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    Advertising and Sales Pramotion Management_Chunawalla

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    Download as PDF, TXT or read online from Scribd
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    26 views1 page

    Advertising and Sales Pramotion Management - Chunawalla

    Uploaded by

    Shashi Kiran

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CONTENTS

    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. Basic Concepts of Promotion and Communications Fundamentals of Advertising Advertising Research Marketing and Advertising Planning Advertising Agency Market Analysis: Segmentation and Targeting Creativity, Creative Strategy and Copywriting Art Direction Media Planning Print Media Electronic Media: TV The New Golden Goose Electronic Media: Radio Outdoor and Transit Media Media of the New Millennium Internet Advertising Regulation Direct Marketing Sales Promotion Public Relations Case Studies 1 - 16 17 - 35 36 - 47 48 - 75 76 - 90 91 - 113 114 - 158 159 - 178 179 - 197 198 - 209 210 - 262 263 - 283 284 - 301 302 - 318 319 - 325 326 - 349 350 - 368 369 - 401 402 - 433

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