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  • How TV Ads Influence Rural Consumers' Durable Goods Purchases

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    The document appears to be a survey about the impact of television advertisements on consumer purchasing behavior for durable goods in rural markets. It includes questions about how often advertisements for durable goods are seen, the media sources from which information about such products is obtained, how long the impact of TV advertisements lasts, factors influencing preferences and purchase decisions, the role of TV advertisements in creating product awareness and demand, and the effectiveness of different advertisement aspects. Demographic questions are also asked at the end.

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    Questionnaire on Durable Goods

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    The document appears to be a survey about the impact of television advertisements on consumer purchasing behavior for durable goods in rural markets. It includes questions about how often advertisements for durable goods are seen, the media sources from which information about such products is obtained, how long the impact of TV advertisements lasts, factors influencing preferences and purchase decisions, the role of TV advertisements in creating product awareness and demand, and the effectiveness of different advertisement aspects. Demographic questions are also asked at the end.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    9K views3 pages

    How TV Ads Influence Rural Consumers' Durable Goods Purchases

    Uploaded by

    aseem_511031307
    The document appears to be a survey about the impact of television advertisements on consumer purchasing behavior for durable goods in rural markets. It includes questions about how often advertisements for durable goods are seen, the media sources from which information about such products is obtained, how long the impact of TV advertisements lasts, factors influencing preferences and purchase decisions, the role of TV advertisements in creating product awareness and demand, and the effectiveness of different advertisement aspects. Demographic questions are also asked at the end.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    Q1.How often do you come across the advertisement of durable goods?

    Often Frequently Very Often Seldom

    Q2.From which Media source you are able to get the information about durable goods? Durable Goods T.V. Advertisement Outdoor Media Newspaper

    Q3.How long does the impact of TV advertisement lasts on you? Few Hours One Week One Day More than one month

    Q4.What is your perception regarding TV advertisement? Decider Purchase same brand Q5.Tick the brand you are aware of? Samsung LG Sony Panasonic Onida Q6.Can you recall if your family members influence you to buy the product shown in TV advertisement? Yes No Switcher No Effect

    Q7.Do you feel that the more advertised product on TV are of better quality? Yes No

    Q8.Do you shift from the product by seeing the celebrity in TV advertisement? Yes No

    Q9.Do you feel to experiment new products shown in TV advertisement? Yes No

    Q10.Do you believe that TV advertisement plays an important role in creating awareness about the product? Yes No

    Q11 .Please rank the following factor that influence your preference for durable goods? (1 Which affects the Most, 5- which affects the least) Factors Price Quality Brand Image Retailers TV Advertisement Q12.Which aspect of advertisement attracts you the most? Slogan Punch line Theme Celebrity Ranks

    Q13.Relationship between TV advertisements in consideration to sale of durable goods in rural market? S. No 1 Do you think that design of TV advertisement helps to increase the demand 2 Frequency of TV advertisement Factors Strongly Agree Agree Neutral Disagree Strongly Disagree

    increases the demand 3 TV advertisement gives more

    information about the product 4 TV advertisement motivate the people to buy the product 5 Do you think the Brand Endorser in TV Advertisement change your

    thinking for particular product

    Q14.Does advertisement effects demand for necessity product? Yes No

    Demographic Details:Name:- ________________________________________________ Age:- 1825 Years Sex:Male 25-35 Years Female 35-45 Years 45-55 Years Above 55 Years

    Occupation:- ____________________________________________

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