International week

at IBA in Kolding, Denmark

March 29th – April 3rd 2009

Subject:
• Branding a new concept
• Company: LEGO
Programme:
1.Visiting Lego
2.
• Idea generation across cultures
• Lectures
3. Develop an actionplan and
presentation of the final concept
for the company
3. Crowning of the winner and
handing out diplomas
Other activities:
• Visit at Koldinghus Castle
• International evening
Commodities:
• Number of students invited: 25

• Housing: Danhostel in Kolding

( 2.5 hours` drive from Copenhagen airport by train)

• Price: 200 euros

(Includes the programme, visits, accommodation,
breakfast, lunches, 1 dinner and local transportation)
Please apply via:
•Mrs. Gitte Bruun, IBA
•Skamlingvejen 32, 6000 Kolding
•Denmark
•E-mail: gbr@ibc.dk
•Phone: 045 7224 1800
•Homepage: www.iba.dk