Subject: • Branding a new concept • Company: LEGO Programme: 1.Visiting Lego 2. • Idea generation across cultures • Lectures 3. Develop an actionplan and presentation of the final concept for the company 3. Crowning of the winner and handing out diplomas Other activities: • Visit at Koldinghus Castle • International evening Commodities: • Number of students invited: 25
• Housing: Danhostel in Kolding
( 2.5 hours` drive from Copenhagen airport by train)
• Price: 200 euros
(Includes the programme, visits, accommodation, breakfast, lunches, 1 dinner and local transportation) Please apply via: •Mrs. Gitte Bruun, IBA •Skamlingvejen 32, 6000 Kolding •Denmark •E-mail: gbr@ibc.dk •Phone: 045 7224 1800 •Homepage: www.iba.dk