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‡ Method for estimating many future aspects of a business or any other operations. ‡ It is basically the process of analyzing current and historical data to determine future trends. ‡ Done by all organizations. ‡ Different from planning, as planning predicts what the future SHOULD look like whereas forecasting predicts what the future will LOOK like. ‡ Selection of a method is based on objectives and conditions. ‡ Forecasting is closely linked with risk & uncertainty.

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