Pre feasibility Study

COLD STORAGE
(Fruit & Vegetable)

Small and Medium Enterprise Development Authority

Government of Pakistan
www.smeda.o rg.pk
HEAD OFFICE
Small and Medium Enterprise Development Authority, 6th Floor,LDA Plaza ,Egerton Road. Lahore, Pakistan
Tel: 92-42-111-111-456 Fax: 92-42-6304926-7, Email: helpdesk@ sme da.org.pk

REGIONAL OFFICE
PUNJAB

REGIONAL OFFICE
SINDH

REGIONAL OFFICE
NWFP

REGIONAL OFFICE
BALOCHISTAN

6th Floor,LDA Plaza ,Egerton Road.

Lahore, Pakistan
Tel: 92-42-111-111-456 Fax: 92-426304926-7, Email:
helpdesk@s meda.org.pk

5th floor, Bahria Complex-II,

Moulvi Tameezuddin Khan Road,
Karachi
Tel: 92-21-111-111-456,
5610432, 5610536, 5610459, Fax:
92-21-5610572. Email: helpdeskkhi@s med a.org.pk

Ground Floor, State life Building, The

Mall, Peshawar Cantt.
Tel: 92-91-111-111-456, 92-919213046-7 Fax: 92-91-286908, Email:
helpdesk-pew@s meda.org.pk

Bunglow No.15-A Chaman

Housing Scheme, Airport Road,
Quetta
Tel: 92-81-831702, 92-81831623 Fax: 92-81-831922,
Email: helpdeskqta@smeda.org.pk

February, 2009

Pre feasibility Study

Cold Storage (Fruit & Vegetable)

TABLE OF CONTENT

INTRODUCTION TO SMEDA ...................................................................... 4

PURPOSE OF THE DOCUMENT ................................................................. 4

PROJECT PROFILE ...................................................................................... 4

3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13

PROJECT BRIEF ............................................................................................ 4

STORAGE OF POTATO ................................................................................... 5
OPPORTUNITY RATIONALE ........................................................................... 6
MARKET ENTRY TIMINGS............................................................................. 7
PROPOSED LOCATION ................................................................................... 7
PROPOSED BUSINESS LEGAL STATUS ............................................................ 7
LEGAL BENEFIT ............................................................................................ 7
PROPOSED CAPACITY ................................................................................... 8
PROJECT INVESTMENT .................................................................................. 8
PROPOSED PRODUCT MIX .......................................................................... 8
RECOMMENDED PROJECT PARAMETERS ..................................................... 8
KEY SUCCESS FACTORS/ PRACTICAL TIPS FOR SUCCESS............................. 8
STRATEGIC RECOMMENDATIONS ............................................................... 9

4 CRUCIAL FACTORS & STEPS IN DECISION MAKING FOR

INVESTMENT....................................................................................................... 9
4.1 SWOT ANALYSIS ........................................................................................ 9
4.1.1 Strengths and Opportunities.................................................................. 9
4.1.2 Weaknesses and Threats ....................................................................... 9
5

SECTOR & INDUSTRIAL ANALYSIS....................................................... 10

5.1
5.2

GLOBAL PERSPECTIVE ................................................................................ 10

LOCAL PRESPECTIVE .................................................................................. 12

MARKET INFORMATION ......................................................................... 13

6.1
6.2

MARKET POTENTIAL................................................................................... 13
TARGET CUSTOMER .................................................................................... 13

COLD STORAGE TYPES AND INFRASTRUCTURE.............................. 14

7.1
7.2

TRADITIONAL TYPE COLD STORAGE ........................................................... 14

PRE-FABRICATED COLD STORAGE .............................................................. 15

PRODUCT PROCESS FLOW...................................................................... 16

HUMAN RESOURCE REQUIREMENTS .................................................. 16

10

MACHINERY/EQUIPMENT DETAILS.................................................. 17

11

LAND AND BUILDING ............................................................................ 17

2