A Sequential think list for a Marketing plan

1. How many potential customers are there?

2. By what % are they increasing or decreasing in number each year?

3. Where are they, geographically?

4. On an average, how much do they spend, annually on our kind of product/service?

5. What special characteristics do they have?

6. How has their behavior changed over the past 5 years?

7. Their buying decision will be influenced by:

8. The key features of our products/services are:

9. They key benefit they will derive from this product/service is:

10.

They will buy this product/service because:

11. The primary target market for this product/service is therefore described as (List of Demographic. Geographic, Psychographic categories)

Now, draft a POSITIONING STATEMENT as follows: For (target market), (name of company/products/services) offers (benefits sought by target market)