REFRIGERATION OPERATIONS

UNITARY PRODUCTS – CARRIER CORPORATION

J.ILANGUMARAN
PRODUCT RANGE

BASICALLY TWO PRODUCTS

VISI COOLERS

&

FREEZERS
VISI COOLERS

CAPACITIES : 65 ,120, 220 ,330 ,430 LTS

VISI COOLERS – PEPSI

CAPACITIES : 65 ,120,220 ,330 LTS

PRODUCT EXTENSIONS

BEER
PRODUCT EXTENSIONS

DAIRY
PRODUCT EXTENSIONS

FILM STORAGE
PRODUCT EXTENSIONS

BAR COOLER
PRODUCT EXTENSIONS

TABLE TOP CHOCOLATE

COOLER
PRODUCT EXTENSIONS

MEAT PRODUCTS
 COOLER MARKET- SOM 2000A

ALLWYN
OTHERS 36% WESTERN
39%
8%
ALLWYN
66%

IMPORTED
4%

WHIRLPOOL
4%

IMPORTED
2%

CARRIER CARRIER AMTREX NORCOOL

SSI
2% 2%
22% 12% 3%

(EXCLUDING COKE) (INCLUDING COKE)

72600 UNITS 133000 UNITS

COOLER - COMPETITON

VOLTAS WESTERN NORCOOL

MAJOR SUPPLIER TO YOUNGEST PLAYER IN

MAJOR SUPPLIER TO PEPSI
COKE FOR THE LAST 5 YEARS THE VISI COOLER MARKET
FOR THE LAST 7 YEARS

COMPANY OWNED STRONG GOOD GLOBAL BRAND EQUITY

LOW MANUFACTURING COST
SERVICE NETWORK

RECENTLY UPGRADED
TECHNOLOGY IN COOLERS VERY FLEXIBLE IN BUSINESS TERMS UTILISES INDIA AS BASE FOR EXPORT

DEEP SERVICE PENETRATION BADLY AFFECTED THIS YEAR

DUE TO LOW COKE OFF TAKE

UNDER TREMENDOUS PRESSURE

TO SELL TO NON-COKE CUSTOMERS

OFFER SINGLE WINDOW SERVICES -

C&F, LOCAL DELIVERY, INSTALLATION &
SERVICE
 FREEZERS

HARD TOP-INDIAN GLASS TOP - IMPORTED

CAPACITIES - 110, 150, 200, 300, 400 & 500 LTRS. CAPACITIES - 200, 300, 400, 500 & 600 LTRS.
FREEZER APPLICATIONS
ICE CREAMS
FREEZER APPLICATIONS

ICE CREAMS
FREEZER APPLICATIONS

ICE CREAMS
NEW APPLICATIONS
CONVENIENCE STORES
FREEZER MARKET - SOM

2000 A 2001 P
SSI
IMPORTED
9%
20%
IMPORTED
20%
SSI
13%
EUTECTIC
29%

BLUE STAR
CARRIER 25%
EUTECTIC
13%
BLUE STAR 33%
CARRIER 28%
10%
TOTAL MARKET

2000 2001F

VOL. 21,000 24,000

VALUE 10 12
(US$ MILLION)

CARRIER EMERGES AS LEADER IN 2001

FREEZER - COMPETITON

BLUE STAR VOLTAS WESTERN IMPORTS

MARKET LEADER IN IMPORTING FREEZERS OFFERING FREEZERS AMTREX IMPORTING

FREEZER FOR THE TO SEED MARKET - SUPRA IMPORTED FROM CAREWELL FROM DENMARK
LAST MANY YEARS UGUR, TURKEY

ESTABLISHED STRONG
SALES AND SERVICE GETTING FREEZER BRANDING FREEZERS IDMC IMPORTING CAREWELL
NETWORK MANUFACTURED OF SSI FROM DENMARK FOR AMUL
FROM SSI & BRANDING
DEPEND ONLY ON IMPORT
FROM VESTFROST
INVESTING HEAVILY IN PLAN TO START MITTAL IMPORTING
KNOWN BRAND IN FREEZER MANUFACTURING MANUFACTURING GRAM FROM DENMARK
FREEZERS BY 2001 END

UNDER TREMENDOUS OWN MANUFACTURING TO KARNA IMPORTING

PRESSURE TO RETAIN START FROM OCTOBER 2001 FRAMAC FROM ITALY
LEADERSHIP

CONSIDERING MANUFACTURING INTERNATAIONAL SALES

IN INDIA IMPORTING HAIRE FROM CHINA

CARRIER EDGED OUT BLUE STAR IN THE RACE

BUILDING DISTRIBUTION

CHANDIGARGH

DELHI

JAIPUR
LUCKNOW 5

AHMEDABAD
BHOPAL
CALCUTTA

MUMBAI CORPORATE OFFICE

HYDERABAD REGIONAL OFFICES 4

SATELLITE OFFICES 8

BANGALORE DEALERS 170

CHENNAI
SERVICE

→ SERVICE IS THE KEY DIFFERENTIATOR

→ HIGH DEMANDS OF SERVICE STANDARDS BY PEPSI & AMUL

→ ALL INDIA SERVICE NETWORK - 170 SERVICE PROVIDERS

→ REGIONAL SERVICE IN-CHARGE + SERVICE EXECUTIVES TO SUPPORT THE NETWORK