DEPARTMENT OF TECHNICAL EDUCATION

ANDHRA PRADESH
Name : Syed Mohd.Akram
Designation : H.C.C.P
Branch : Commercial and Computer
practice
Institution : G.P.W.M.,L.B Nagar
Year/ semester : 1st year
Subject code : CCP -104
Subject name : Business organisation
Topic : Advertising
Sub Topic : Significance of Advertising
Duration : 50 Mts.
Teaching Aids : Power Point Animations

CCP104.102 1
Objectives

On completion of this period, you would

be able to:
 Explain the Significance of Advertising

CCP104.102 2
Recap

 Definition of Advertisement
 Use of Advertisement to producer and customer

CCP104.102 3
Why do you see Advertisement?

CCP104.102 4
Significance of Advertising

Attention value
 Use of pictures
 Use of display type (file picture)
 Price quotation

CCP104.102 5
Significance of Advertising

Suggestive value
 Use and utility of the product

CCP104.102 6
Significance of Advertising

Memory value

 Stick to the memory of the individual

 Brand names-Dabur, Burnol

CCP104.102 7
Significance of Advertising

Conviction value
 Effective and achieves the desired effect
 Convince the customer of the value of the
product
 Emphasize the outstanding Features of the
product

CCP104.102 8
Significance of Advertising

Sentimental value
 Appeal to the sentiment of customers-
AIRTEL,WOODWARDS GRIPEWATER,
SANTOOR.

CCP104.102 9
Significance of Advertising

Educational value

 Demand creation through advertisements

 SEBI advertisement on guidelines for Demat
accounts etc.,
 New products, New user
 Health drinks, UTI Mutual funds

CCP104.102 10
Significance of Advertising

Instinctive/ Appeal value

 Self preservation
 Instinct-health, our family etc.,
 Hoardy
 Parental instinct-MAX insurance
-Annapurna salt
 Patriotism, Pride, Beauty, Economy

CCP104.102 11
Summary

So far we have learnt

 Why Advertising is important

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Quiz

1. TV advertisement a Cinthol soap reflect

Memory value value of Advertisement.
______________
2. What value the following Advertisement
reflect?

CCP104.102 13
Frequently asked questions

1. Explain the significance of value attached to

Advertising?

CCP104.102 14