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of retail development
5. Cyclical Theory
Where change follows a pattern and phases can be
can have definite identifiable attributes associated
with them
9. Conflictual Theory
The competition or conflict between two opposite
types of retailers, result in a new format being
developed
Environmental Theory
Retail institutions are economic entities
Direct Selling
Involves making of personal contact with end
consumers at his home or his place of work
Cosmetics, jewellery, food and nutritional
products, home appliances and educational
materials are some of he products sold in this
manner
Direct selling industry started in India in mid-
1990s, went through a bad phase and today
Direct Response marketing
Involves various non personal methods of
communication with the consumers and these
include
- Catalogue retailing
- Television retailing
- E- retailing