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Britannia - Overview

Established in 1892 in Kolkata variants Bakery, Confectionery

Headquartered Product

& Diary

Public

issue in 1978 100 cr. Revenue in 1983 Eat healthy, Think better

Crossed Identity 38%

market share

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BCG matrix

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Competitors

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VS
Category Glucose Marie Salty snacks Choco chips Milk Bourbon Nice Multi grain Cream Cookie Britannia Tiger Marie Gold 50-50 Good day Milk bikis Bourbon Nice Nutri choice Cream Treat Good day Parle Parle -G Parle Marie Krack Jack Hide n seek Milk sakhti Hide n Seek ---------Kreams 20-20 Leader Parle-G Marie Gold Krack Jack Good day Milk bikis Bourbon Britannia Nice Nutri choice Cream treats Good day

Strength

Weakness

Widely accepted in all generations Easily available in various forms Provide good instant remedy for

Increases the cost of food product Industry and technology requires high investment Regular usage of processed food can cause alteration in health Unable to utilize all the resources efficiently

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hunger in the form of readymade food

Preserves the non-seasonal food and makes it available all throughout the year Opportunities

Threats

Increase economy of India Increasing competition from foreign companies Improving living standard Provide goods to nation at cheaper rate Inflow of foreign reserve and funds for the govt.(taxes)

Many companies are result oriented Storage of raw materials Sometimes provide poor quality of product for more profit Lack of technology

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STP Analysis
SEGMENTATION
Age

Group: Different products for different age groups Snacking segment: For those individuals who are on the go, the company introduced small packs Britannias Shubh Kaamnayein is for special occasions like festivals. Market Coverage: Britannia follows full market coverage pattern of target market selection

Niche

Occasions:

TARGETING Full

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Research & Development

Every

year 9.5 crores (approx) spent on

R&D
Continuous

research in the area of nutrition, analytical techniques, ingredients, packaging materials, process technology and food safety team initiated for delivering specially formulated and fortified products upgradation for differentiation and serving different consumption

Special

Packaging

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Supply chain

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Corporate social responsibility

Underwent

branding of sorts and adopted the corporate mantra 'Eat Healthy, Think Better company to reduce sodium and sugar levels specially created for people with diabetes several NGOs by supplying specially formulated Iron Fortified Biscuits awareness of childhood malnutrition and formulates products to

First

Energy-snacks Support

Increase

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Financials

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Financials

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Financials

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Financials

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Financials
12 10

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Financials
12

10

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Human capital
Focused

on people and their competencies for delivering superior performance through development programs Safety Programs, TQM, Kaizen initiatives which is a development program in partnership with XLRI programme

Food

Gyanodaya PeoplePlus

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Way forward

Operational efficiency Expansion in milk segment distribution Bring niche products in bread segment Launch of Wafers Chocalate segment

Entering

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Presentation By --Ambarish Deshpande Amol Hiremath Avijit Chatterjee Chirag Kotak Mehul Gala Milan Trivedi Nirmitee Susvirkar Savita Sakalani Sushma Prasad