QUESTIONNAIRE 1 I buy my own shoes Very frequently Frequently Sometimes Never 2 I find buying shoes a pleasurable event.

ent. Very frequently Frequently Sometimes Never 3. I buy costly shoes Very frequently Frequently Sometimes Never 4 for purchasing shoes, I can travel long distance Very frequently Frequently Sometimes Never 5 I buy shoes which are liked by my family strongly agree Agree Indifferent Disagree strongly disagree 6 I buy shoes which are advertised attractitively strongly agree Agree

 Indifferent Disagree strongly disagree 7 I buy shoes which are advertised and endorsed by celebrity. 8 I like to buy shoes which are imported from Paris or Italy. strongly agree Agree Indifferent Disagree strongly disagree 9. I like to buy shoes which are designed in Paris or Italy. 10. I like to buy shoes which are very stylish & of latest design. strongly agree Agree Indifferent Disagree strongly disagree 11. I like to buy shoes which are less expensive but very stylish & of latest design. strongly agree 30.00 Agree 50.00 Indifferent 14.00 Disagree 4.00 strongly disagree 2.00 12. I Like to buy shoes which are not very stylish but comfortable (%.of Respondents) strongly agree 10.00 Agree 30.00 Indifferent 18.00 Disagree 32.00

 strongly disagree 10.00 13. I Like to buy shoes which are not stylish but comfortable and long lasting strongly agree Agree Indifferent Disagree strongly disagree 14 I Like to buy shoes which are expensive & stylish but comfortable strongly agree Agree Indifferent Disagree strongly disagree 15 I like to buy Nike shoes which are expensive & stylish but comfortable strongly agree 8.00 Agree 24.00 Indifferent 4.00 Disagree 2.00 strongly disagree 2.00

16 I like to buy Nike shoes which are not very stylish but comfortable strongly agree 12.00 Agree 16.00 Indifferent 2.00 Disagree 8.00 strongly disagree 2.00

17 I like to buy Nike shoes which are not stylish but comfortable and long lasting strongly agree 8.00 Agree 16.00 Indifferent 2.00 Disagree 12.00 strongly disagree 2.00 18 I like to buy Nike shoes which are not very stylish but comfortable strongly agree 14.00 Agree 16.00 Indifferent Disagree strongly disagree 19 I like to buy Nike shoes which are less expensive but very stylish & of latest design. strongly agree 4.00 Agree 10.00 Indifferent 4.00 Disagree 14.00 strongly disagree 4.00

20 I like to buy Nike shoes which are very stylish & of latest design. strongly agree 2.00 Agree 6.00 Indifferent 8.00 Disagree 22.00 strongly disagree 2.00

21 I like to buy Tailor made shoes which are very stylish & of latest design. strongly agree 10.00 Agree 38.00 Indifferent 24.00 Disagree 16.00 strongly disagree 12.00 22 I will certainly buy shoes if high quality matching imitation jewelry given free. strongly agree 36.00 Agree 56.00 Indifferent 4.00 Disagree 4.00 strongly disagree 0.00 23 I will certainly buy shoes if high quality imported scent given free. strongly agree 38.00 Agree 60.00 Indifferent 2.00 Disagree 2.00 strongly disagree 0.00 24 My expectation is fulfilled by my shoe supplier. strongly agree 6.00 Agree 24.00 Indifferent 42.00 Disagree 8.00 strongly disagree 0.00 25 Shoe companies should survey customer preferences. strongly agree 24.00 Agree 56.00 Indifferent 16.00

 Disagree 2.00 strongly disagree 2.00 26 Shoe companies should suggest shoe design using celebrity. strongly agree 32.00 Agree 52.00 Indifferent 14.00 Disagree 2.00 strongly disagree 0.00 27 I know exactly what I want in my shoes. strongly agree 8.00 Agree 26.00 Indifferent 24.00 Disagree 22.00 strongly disagree 20.00 28 I dont want to spend too much time on deciding my shoes. strongly agree 28.00 Agree 58.00 Indifferent 8.00 Disagree 6.00 strongly disagree 0.00 29 Stores display is the best form of advertisement strongly agree 24.00 Agree 48.00 Indifferent 10.00 Disagree 4.00 strongly disagree 0.00 30 T.V advertisements is the best form of advertisement strongly agree 16.00 Agree 52.00 Indifferent 4.00 Disagree 16.00

 strongly disagree 12.00 31 Buying customized shoe by internet is very attractive. strongly agree 24.00 Agree 52.00 Indifferent 4.00 Disagree 16.00 strongly disagree 4.00 32 Buying customized shoe by internet is very attractive. But no spam mail. strongly agree 16.00 Agree 28.00 Indifferent 2.00 Disagree 10.00 strongly disagree 44.00