PRINCIPLES OF

MARKETING
Presented By:
1. Arslan Rizwan
2. Tauseef Ali
3. Zubair Rafique

FORMATION OF A NEW BUSINESS

 INTRODUCTION
TO THE PRODUCT

AIKON
T550
See More With Two
Cameras…!
NATURE OF THE PRODUCT

AIKON – (Be Smart)

Is an existing Mobile Phone
Manufacturing Company.
AIKON – T550: A newly
manufactured handset with
new and advanced features.
It enables you to “See more
with two cameras…!”
MARKETING PROGRAMS
The four Marketing Programs
Are as Follows:

• PRODUCT
• PRICE
• PLACE
• PROMOTION
 PRODUCT
AIKON-T550
SIZE:
. Weight 133 gms.
. Dimensions (108.4 x 55.2 x 20.5) mm; 104 CC
KEY-FEATURES:
• Two Integrated Digital Cameras (1.3 Mega
Pixels in the back & VGA in the Front).
• Video Sharing Capability.
• Capture Quality Images and Video.
• Fast, Convenient e-mail Access.
 PRODUCT

AIKON-T550
KEY-FEATURES:
5. High-Resolution (262,144) Color Display.
6. Capture Quality Images & Videos.
7. Fast GSM Phone with Global Roaming
Capability.
8. Two-Way Video Calls and See Face-to-Face
as You Talk in Real Time.
9. Music Player with Stereo Audio.
 PRICE
The Two-Integrated Digital
Cameras (1.3 Mega pixels &
VGA) and other technologies
have been imported from
Foreign Dealers. Therefore,
the Market Price of

AIKON-T550 is 20,550.
 PLACE
AIKON – (Be Smart) has been
certified with Mobile Zone Company.
Thus the AIKON Mobile Phone sets are
easily available at every Mobile Zone
Outlet and Warranted By Mobile Zone.
In Addition, initially AIKON-T550 is
available at:
• Saddar Mobile Market.
• Serena Plaza.
 PROMOTION
For the Promotion Of Our Product,
We have planned the following Strategies:
• Advertisement
• Bill-Boards
• Bluetooth Wireless Technology
• AIKON-T550 Car Charger.
• AIKON-T550 Desktop Charger.
FUTURE MARKET

AIKON – (Be Smart):

Our Current Market Share is
23.5%. We Aim at Increasing
our Share by Introducing More
Mobile Phone with Latest
Technologies and Added
Features.