Vijaya Karnataka Project Report

Vijayananda printers Ltd
INTRODUCTION TO ORGANIZATION STUDY
INTRODUCTION
the organizational study has become an increasingly complex field in which the
students of management need to keep abreast of current best practice, legal
requirements and likely trends, this study sets out to give an overview
of some departments at Vijaya times and Vijaya Karnataka, that are relevant to the
effective management study.
being a post graduate student of business administration (MBA), it’s must to under
go the internship training for eight weeks at the organization. This is to fulfill the
requirements prescribed by the Bangalore university for awarding the mba degree.
further it was a personal interest to choose Vijaya Karnataka for the study and get an
exposure from various department of the organization.
OBJECTIVES OF THE STUDY:
 to be familiar with the working environment of the said organization.
 to study how theoretical knowledge is made use of in real life.
 to identify strength and weakness of the organization.
 to study the theoretical and practical aspects of the organization.
INDUSTRY PROFILE
City college, Bangalore. Page 1

Press is the fourth estate the other three being the legislative and the judiciary.
It owes its emergence following long struggle between the disputes and people for
establishment of democracy and representative institutions. The press is supposed to
play crucial role of a watchdog to see that, the foreside in situation functions fairly
with in the constitution of framework and serve the people of whose they were
created. The moment press ceases to perform this function, it shows its credibility
The newspaper can initially be defined as a written means of conveying

current information. This means that the first organized attempt to provide such a
service occurred in ancient Rome, where news letters conveyed what was going in the
capital to the father reach of the Roman Empire. In Julius Caesar’s time there were
also the ‘actadiurna’ daily announcements of Government and other activities that
were posted in the capital public place.
“World’s 100 largest news paper”

According to the survey of “world association newspaper” “yomiorin
shimbun” a Japan’s news paper stands in rank 1st the circulation is nearly about 1.4
crores. There are 15 Indian newspapers in the least.
“Dainik jagran” is Indian newspaper which stands 1st in the circulation. The
circulation is nearly about 19 lakhs and this is in 20th rank of “world’s 100 largest
newspaper”
“Times of India” a newspaper which stands in 24th rank. The circulation of

this newspaper is nearly 16 lakhs
Totally there are 15 Indian newspapers stands in the rank least
INTRODUCTION ABOUT THE COMPANY

Vijayananda Printers and Publishers is new jewel in the crown of the

VRL group, established during the year October 1999 with a laudable objective of
serving Kannadigas and Karnataka in particular and the country in general and to
provide unbiased news well in time and sumptuous reading material for the readers to
update their knowledge and entertain them.
The circulation at present is about 4, 50,000 copies (approx) in Karnataka. A

separate edition from Mumbai as boon to Mumbai Kannadigas is given by APP.
The founder and the M.D. of VRL group Hubli. Sri.V.B.Sankeshwar is guiding
spirit of M/s Anand Printers and Publishers his son Mr.Anand Sankeshwar looks after
general administration and accounts, other bills and payments. The Director is in
charge southern states. The company has three centers at Hubli, Gulbarga and
Bangalore for printing and published. The total strength of employees at APP is 105 at
Bangalore, 85 at Hubli and 25 at Gulbarga.
“At present the company is engaged in the printing and publication of

Kannada news daily and as ‘VIJAYA KARNATAKA’. We have to consider that, entry
of Vijaya Karnataka in newspaper industry made some drastic change in journalism
and a revolution in Kannada news paper industry.
The company is provided with an advanced processing and printing

technology machine and other infrastructure facilities like Internet and DTP
technology.
1. COMPANY CORE VALUE:

They strive for excellence in everything they think, say and do. The values
that guide their thought and action are:
QUALITY:
They are dedicated to achieve the highest levels of quality in everything they
do to delight their customers/readers every time.
INNOVATION & CONTINUOUS LEARNING:
They provide and environment of innovation and learning that fosters, in each
one of them, a desire to excel and willingness to experiment.
TRUTH & INTEGRITY:
Their business practices are guided by highest ethical standards of truth,

integrity and transparency
RESPECT FOR THE INDIVIDUAL:
They bring out the bet in individuals by valuing diversity and nurturing team
spirit, individual deployment and self esteem spirit.
QUALITY SERVICE:
To provide quality service and product to the public.
HISTORY OF THE ORGANIZATION
Firstly Gangavathi unit was attached with Hubli unit on 24-5-2001 it started to
work as independent unit the Vijaya Karnataka reaching to readers very easily and
covering a news of various places the Gangavathi unit covering Bellary, Koppal,
Raichur districts the Vijaya Karnataka paper reaches to people as much as early
possible
When the Vijaya Karnataka was attached with Hubli unit it not possible to
cover the news of these above mentioned districts because the length of the distance is
very high to avoid this problem it started to work as independent unit to supply this
Vijaya Karnataka paper to supply for every village there are many agents distributed
throughout these districts, the printed papers are supplied to agents through vehicles
in early morning with in 6’o clock
When Gangavathi unit started to work independently they have appointed

Taluka and some other village reporters for sending there happened events and news
of their areas Vijaya Karnataka of Gangavathi unit is having totally 277 agents in 3
districts and they send the news of their places and it has 18 taluk the Vijaya
Karnataka is giving the commission to the agents when this unit was attached with
Hubli unit the agents of these 3 districts faced many problems for getting commission
due to this Hubli unit was far from these 3 districts now this is benefit to the agents
Vijaya Karnataka total circulation from this Gangavathi unit is 32000 per day
COMPANY VISION AND MISSION:

Vision – To be leading newspaper admired globally for its innovation and
quality.
Mission – “To be always the No. 1 newspaper that it is present and serve the
public”.
PRODUCT PROFILE
The only newspaper in the state having 9 editions / printing centers in Hubli,
Gangavathi, Gulbarga, Shimoga, Mangalore, Mysore and Bangalore. Vijay Karnataka
is known for its quality supplements. It has 18 supplements encompassing a range of
subjects as varied as AGRICULTURE, BUSINESS, ENTERTAINMENT, SPORTS,

WOMEN AND CHILDERN’S ISSUE and A SUNDAY FEATURE CATERING ALL

SEGMENTS OF READERS.
NICHE
SUPPLE
MENTS
Monday- : SPORTING PASSION, EDUCATION, PROPRETY.
Tuesday-BUSINESS: Your instant guide to product launches, finance tips,

property, tax, CEOS, company profiles.
Wednesday-Science and Technology: Exposes the reader in laymen terms to

the wonder world of science. Brings you face to face with Inventors, Inventions and
Innovators.
Thursday-HEALTH AND FITNESS: Doctors, fitness gurus and nutritionists

provide the fitness advice on exercise, diet and the working of your body.
Friday –Ticket: Meet the stars of the Glamour World in your ticket to the weekend
entertainment circuit. Movies, Television, Drama, Theater, you name the
entertainment, its there in your ticket.
Saturday-Family Matters: Children, Women, Etiquette, Cooking, Gardening,
Fashion and Passion they all are there in abundance in the only supplement of its kind
in the state.
Sunday-Magazines: Your best Sunday reading without doubt. Books, Art,

Fashion trends, Music, Travel and the unique theme pages all come alive in this.

ORGANIZATION STRUCTURE
Managing director
Director
General Manager
Editorial Circulation Production Advertising Finance HRM

Dept Dept Dept Dept Dept Dept
OVERVIEW OF THE DEPARTMENTS
VIJAYANANDA PRINTERS LIMITED is primarily into the

business of editing, producing, circulating the newspaper A brief description of the
various departments and their functions are given below.
1. Finance Department
2. Marketing Department
3. Advertisement department
4. Circulation department
5. Human resource Department
6. Production Department
7. Editorial Department
FINANCE DEPARTMENT

Finance department of VIJAYANAND PRINTERS LTD. is a centralized

department of all other unit’s with head office in Hubli. The main object of this
department is to finance the activities of the company.
This department is having 8 members and it also deals in purchasing materials

like news print ink, chemicals, printing plates etc., from Russia, china, Singapore,
Poland, Iran, Austria etc. and other materials are purchased in India only.
This department will prepare financial statement in the end of every month.
FINANCE DEPARTMENT STRUCTURE:-
Finance Director
Finance Manager Company Secretary
Chief Accountant
Accounts Assistants (4 members)
Objectives
 To protect the financial interest of the company.
 To help in achieving the proper utilization of funds.

 To exercise the cost control & cost reduction techniques.

 To monitor the budget & budgetary control.
Functions
 Monitoring the funds collection and payments
 Negotiating with banks , financial institutions & other suppliers of credit
 Evaluation of financial performance
 Financial and investment decision making
 Accounting and auditing
 Looking after the overall financial requirement of the company
 Recording the inflow and outflow of cash
POLICIES OF THE FINANCE DEPARTMENT
Accounting policies
• Basis of preparation of financial statement
• Valuation of Inventories
• Fixed asset and depreciation
• Foreign currency transactions
• Borrowing costs
• Investments
• Retirements Benefits
• Recognition of income & expenditure
• Income Tax
• Contingent liabilities
DEPRECIATION POLICY

VIJAYANANDA PRINTERS LIMITED follows straight line method

of depreciation for the companies act. In this method of depreciation, same amount is
depreciated every year for the assets..
INVENTORY POLICY:-
The company follows first-in – first-out policy i.e. FIFO method.
EDITORIAL DEPARTMENT
DEPARTMENT STRUCTURE
Executive managing Directors and Resident Editors make planning for

day to day and other planning in the organization about Editorial department.
Exe. Managing Director
Resident Editor
Chief Sub Editor
Sr. Sub Editor
Sub Editor
Proof Reader
Reporter
Photographer
D.T.P Operator

FUNCTIONS:
Front page, last page (sports page), editorial and special papers are received
through e-mail from the Bangalore editorial department.
 Collected rough information is edited and converted into precise and attractive
manner to the readers.
 Most important news is highlighted on the front page on the top of the head
that give a brief to the busy people.
 Chief editor looks after overall editors
 Resident editor gives final approval to print.
 Page Maker’s make pages using DTP technology and send these pages to the
production department.
AREA WISE SOURCE

Local News Reporters/Reade
rs
Taluk News Collected by

Reporters and
Stringers.
District News Reporters/Stringers
State Level Supplied from Bangalore regional office.
National PTI (Publication Television And Internet) /

UNI (User-to-Network Interface) Supplied
from
Bangalore and Delhi office.
Throughout Karnataka, state/National/Sports News remains the

same, including supplements. Districts and local news will be
covered by each branch separately and it is represented in the
third page of the paper

MARKETING DEPARTMENT
Marketing is the human activity directed at satisfying needs and wants through
an exchange process of goods and services from the producer to consumers.
Marketing is so basic that cannot be considered as a separate function. It is

the whole business seen from the point of view. Business success is not determined by
the producer but by the consumer.
OBJECTIVE:-
 Improvements in the customer service
 Capture large market share
 Expanding profit margin
 Price stabilization
MARKETING STRATEGY:-
• Quality maintain
• Timeliness
• All over news covering
• Distributors problem solving
The marketing department of VPL is divided into 2 sub departments, namely
1. Advertisement Department
2. Circulation Department

ADVERTISMENT DEPARTMENT
Every advertising medium has characteristics that give it natural advantages and
limitations. As you look through your newspapers, you'll notice some businesses that
advertise regularly. Observe who they are and how they advertise their products and
services.
STRUCTURE:-
Advertisement manager
Scheduling Clerk Billing Clerk Business Executive
FUNCTIONS:
• Sell the space of the newspaper to advertisers and advertising agencies.
• Inform the editors about space needed for the advertise.
• Collection of the payment from the advertisers and concerned parties.
• Sending bill to concerned parties
TYPES OF ADVERTISEMENTS:-
1. Classified Ads. 4. Display Ads 7. Financial Ads
2. Commercial Ads. 5. Family Ads 8.Panel Ads
3. Corporate Ads. 6. Local Ads
GUIDELINES:-

• The dimension of an advertisement should be in cm * cm (square centimeter),

hence it is imperative to define size of an ad as “width*height” in all
communications including the release order.
• Minimum size of an ad should be 4cm*3cm.In case of appointments,

minimum size of an ad should be 8cm*6cm
• Ads will be accepted in the units of integer centimeters both in width & height
i.e. width or height of an advertisement should not be represented in decimals
i.e. 25.5cm
• In case the ad width is equal to the page width the published width will be
32.9 cms for broadsheet publications
• Ads above 47cms in height will be charged at 50cms for broadsheet

publication
• Full page strip ad should be minimum of 3cm in height
• In terms of ad size for billing purpose, a fraction of sqcm will be adjusted to

the nearest integral sqcm for e.g. ad measuring 5cm * 5.5cm = 27.5 sqcm will
be charged at 28 sqcm.
• The maximum dimension acceptable is 32.5 cm in width and 50 cms in height

for broad sheets.
BARGAINS (DISCOUNTS):-

 Death and death related advertisements:
-50% on display rate up to 240 sq cm. Placement on specified

pages only.
 Ads prompting National/social awareness/family planning:
-25% on display rates
 Ads promoting spiritually and theology
-50% on display
 Sick units registered with BIFR/SFC
-25% on all categories
 Lottery
- 50% discount
 Panel /spot discount
-10 to 19 insertions 10%
-20 to 29 insertions 20%
-30 and above insertions 25%
DEADLINE:-

 If Black and White printing is there then minimum 5 days before publication
date for all edition Ads and 3 days before publication date for individual
editions.
 If color printing the minimum 7 days prior date of publication for issue and
minimum 10 days for special feature supplements.
 For cancellation of Black & White printing of front page and premium
positions the before 4 days of publication.
 No cancellation is accepted for color printing.
TERMS AND CONDITIONS: -
 Advertisement, which offends the provision of the status that are in force, and
that would be brought into force hereafter from time to time, and the code of
standards of the Indian Newspaper society, will not be accepted.
 Advertisements are accepted in good faith and the company takes no

responsibility whatsoever regarding the bonfire of the advertiser, delay, error,
omission in publication, forwarding replies and shrinkage in production. No
interview will be granted or correspondence entered into regarding any
advertisement published. The management reserves the right to refuse or to
suspend the publication of any advertisement without assigning reasons.
 We stand indemnified against any claims arising directly or indirectly from the
publication of an advertisement.
 Advertisement measuring more than 48cm in height will be billed for the full
column height.
 The types used for display advertisement and the layouts are subject to the
approval of the General Manager, Marketing, whose decision will be final.

 Corrections and changes in schedules must be intimated at least two weeks

before that date of insertion.
 For color advertisement, the color proofs given must match the positives
supplied. All promotions regarding published advertisement should be sent to
us in writing within 30 days from the date of insertion, or else any claim
whatsoever, will not be accepted.
 The management does not hold itself responsible for any damage to
advertisement material while in transit or in its custody.
 Minimum size of the advertisement space acceptable is 5cm*1 column.
 Fraction of centimeter exceeding 0.5cm. for billing purpose will be taken as

one full centimeter.
 If the material is to be returned after use, specific instruction should be given

in the release order.
 Irrespective of the rates mentioned in the release order, the rate in force at the
time of publication of the advertisements will be payable. Size billed will be as
per the scheduled size or the actual size published whichever is higher
 Certified voucher cutting of advertisements will be provided on request latest

up to 2 months of the date of publication.
 If an agency or client submits a laser print or artwork the responsibility of

reproduction resets with the agency or client.
These terms and conditions are subject to change without notice.
Sales Promotion: -
 Free sample and door to door canvas.

 Everyday special pages/supplement with regular features.
 Subscription scheme with special offer
 They advertise through banners/hoarding, film theatre and magazine
CIRCULATION DEPARTMENT:-
Circulation department is most important department, which takes care of all

the activities of circulation. There is director who takes all major decision and gives
advice to the other workers. Under director there are some field executives,
circulation executives and dispatch in charge with total staff of 23 members. There
are 12 vans and 295 agents. The circulation is handled in the district- Koppal, Bellary
and Raichur.
Functions:-
• Receiving the printed papers from the production department.
• Packaging and refilling the orders.
• Dispatching as per requirements.
• Suggestions from the agents in distribution channel.
• Maintenance of distribution of vans and self owned three wheelers.
• Agreements with private distribution sources such as government buses

private buses etc.,
• Appointing of new agents.
• Monitors performance of distribution channels.
Deposit of Rs. 150/- is taken for per copy @ 33.33%of profits is given for per
copy on MRP i.e., 55 paisa and on Friday and Sundays 0.90 paisa of profit is given for

per copy. Rs.3.00 for van transportation is given as a rent for per kilometer and 6% of
interest is given on deposits is given.
PRICING
These papers are generally priced not on the basis of the cost of production
and profit margin but they are priced approximately in the same range of the other
papers and this price is decided by management of the company.
DISTRIBUTION CHANNEL:-
Agents Indent
Supply Region Wise
Parcel
Van Contract
Agents
Readers

RESPONSIBILITIES:-
• Increasing sales volume of papers.
• Appointing and terminating the new agents.
• Generating security deposits.
• Designing the routes.
• Packaging and dispatching of the printed newspaper to various places.
• Suggesting and finding new routes for distribution.
• Collection of the payments from the agents and other concerned parties.
• Maintenance of the records relating to circulation.
• Hiring of vehicles for distribution.
• Sales promotion activities.
• Circulation.

HUMANRESOURCE DEPARTMENT
The most important resources of any organization are its Human resources the
people supply the organization with their work, talent, creativity and drive. Thus,
most important aspect of an organization is the Personnel management.
Human resource management is the branch of management, which deals with

the planning, organizing and controlling the labor force to the best interest if both
organization and its employees. This includes manpower planning, recruitment,
selection and placement of organizational members.
The personnel department handles all the employees’ personal record keeping
and documentation activities related to employees. There are two assistants who assist
the personnel manager. The personnel manager looks after attendance, salary,
recruitment, absenteeism etc.
The employee strength of this unit is nearly about 150 workers who are
working for the development of the organization. The promoters have the unique
quality in then of choosing the right person for the right job at the right time.
This has taken them to the heights they have achieved in a very short span of
time. With this the background the promoters are in the processed of selection of the
chief editor, editor, sub – editor and local reporters after due care to ensure that the
newspaper published is of a very high order in its quality and standards.

Chief Executive Editor does recruitment related to editorial department in

consultation with General Manager and Director of VPL and also the procedure of
production department is same as of former.
FUNCTIONS:
 H.R policy Implementation

 Attendance management.
 Training and Development.
 General Administration
 HR Records
 Ensuring good relations
 Complying communication through meeting
 Managing the facilities
 Performance Appraisal
OBJECTIVES
• To recruit and retain the human resources of required quantity and quality.
• To fore seen the employee turn over and make the arrangement for minimizing
turn over and filling up consequent vacancies.
• To meet the needs of the programmers of expansion, diversification etc.
• To foresee the impact of technology on work, existing employees and future

Human resources requirements.

• To improve the standard, skill, knowledge, ability, discipline etc.,
• To assess the surplus or shortage of human resources and take measures

accordingly.
• To maintain congenial Industrial relations by maintaining optimum level

structure of Human resources.
• To minimize imbalances caused due to non availability of Human resources of

right kind, right number in right time and right place.
• To make the best use of its Human resources.
• To Estimate the cost of Human Resources.
PROCEDURE OF SALARY PAYMENT:-
 Salary list is prepared based on attendance sheet of all employees.
 The payment is usually done on 5th and between 7th of each month.
 Salary slips for all branches are dispatched from Hubli branch.
 Leave facility
 For employee is 30 days in a year.

RECRUITMENT POLICY
Once the required number and kind of human resource are determined the top
management plans to recruit the vacant post. It conducts meetings where all directors
and heads of departments participate in that. It searches for the right kind of people,
doing a right job for the organization.
Internal Recruitment
 For internal recruitment the organizational thinks to recruit for the vacant jobs.
 Existing employees are received for the vacant job.
 A recommendation of any Experienced Employee for the vacancy of a right

person is considered.
 If previous employee again wants to join the organization it will recruit them.
External Recruitment:
The organization never goes for institution or any agency. It follows only one
method of external recruitment. The candidate who comes directly to the organization
it will be considered for recruitment.
After job analysis is prepared by personal manager for recruitment it is sent to

Directors and MD after there approval the advertise for that post is given. It is given
for only managerial level and above that. In the advertisement candidates job
specification and job description are clearly mentioned.

SELECTION POLICY:-
Selection policy is followed by recruitment. Selection is process of choosing

the right employee for right time doing the specified job. It is effective when only.
1. Employee specification and job requirement should meet.
2. Job analysis is field.
In VPL the directors and MD plays an important role in selecting any

managerial and assistant post in the organization.
The other jobs in the organization must be filled by these persons permission
only.
After identifying the right person the directors call that candidate for
interview. In the interview the candidates qualification, performance in education,
knowledge about work, ability of controlling situation, his commitment and whether
the candidate will do what the organization wants or not will be tested.
His earlier work will be taken into consider at the time of selection. If
directors and MD feels good and particular candidate is fit for the job and he will take
the organization to words progressive trend then only think to select that candidate.
Salaries of the candidate are finalized at the time of interview only.
For selecting reporters the executive managing directors has authority. He conducts
the interview and tests and the reporter is selected on the basis of following
qualities:-
a. Skill
b. Knowledge
c. Ability
d. Special qualities

Selection Process chart:-
Job analysis
Application
Test
Interview
Select/reject
TRAINING AND DEVELOPMENT
Training and Development being one of the pillars of HRM activity, HR

department is in charge of this pillar. In order to enable employees for better
performance, Training and Development activities is undertaken. Training here is
imparting specific skills and basic training is also given to fresh, successful candidates
placed on jobs in order to perform effectively.
Development programs are aimed at the employees to grow in the

organization this involves inter personal skills enhancement. These skills help
understand one self and others better, and act accordingly. A development program
tries to develop employees all round personality. It stress on knowledge about
business environment, management principles and human relations.

PERFORMANCE APPRAISAL POLICY
The performance of an employee known only when it is evaluated by

employee himself or by his superior and the evaluation is made by adopting a method
for performance appraisal.
In VPL the performance of employee is appraised by selecting parameters and

rating them.
The practice is each departmental head has fixed the parameters for
performance appraisal, depending upon the nature of job and as per observation made
the rating is allotted to the employee’s performance.
The parameters selected can be as follows:
 Behavior and dressing sense.

 Communication skill.
 Punctuality.
 Pressure handling.
 Co-operation and team work etc.
Added to the above mentioned parameters each department selects parameter

on job skill, there fore they differ for each of the department.
The department in charge prepares a confidential report and appraises the

performance of the employees and presents it to the concerned authority. As the name
it self specific, the report is confidential and is not made known to the employees.
They are not aware of their performance rating.
Based on report, reports are made and repot is forward to personnel

department. The employees receiving good remarks are given increment along with
the salary.

Codes of rating
Following are the codes, which are used to rate the performance of the employees.
‘A’ Signifies “Excellent”
‘B’ Represent good.
‘C’ stands normal.
EMPLOYEE WELFARE
VPL favors employee welfare because that bears a direct influence on the
employee and it motivates them to perform better.
VPL intra mural facilities are in other words welfare measures inside the work
place consist of:
1. Good working conditions

• Safety and cleanliness
• Good ventilation, lighting, temperature and elimination of smoke
etc.
• Good sanitation
• Provision for meal time and tea breaks
• Various conveniences like provisions for drinking water, water
coolers and canteen services etc.
• Workers health services: Factory health education, emergency aid and
medical examination for workers.
• Employee recreation: In door Games and contests during festivals and
other occasions.

EMPLOYEE BENEFITS
VPL has several employee benefits such as gratuity and bonus and insurance
benefits, VPL offers live and health insurance programs to their employees. VPL also
offers a variety of incentives and fringe benefits such as:
Incentives:
These are the extra monetary rewards given to the employees apart from salary.
Objectives
• To attract and retaining employees.
• To improve their productivity.

• To motivating them.
• Giving recognition for their services.
Fringe benefits
Extra benefits given or provided for the employees to improve relation with
management and to improve his productivity and feeling job satisfaction.
In VPL following are the fringe benefits given to the workers.
 ESI: Employee state insurance for below 6500 salary people.

 Mobile sets to all managerial level.
 Transportation facility.

PRODUCTION DEPARTMENT
Production department stands one of the most important departments of the

organization, located in Gangavathi which is engaged in printing Vijay Karnataka a
daily news paper. The machinery used for the printing the news paper is named as
‘News Line S30’. This ‘News line S30’ is of latest technology where it drawbacks the
late printing and installed news line S30 is also called as ‘slack unit’, which is brought
from Manu graph industries, Kolhapur. The cost of the machinery is 1crore.It has the
capacity of producing 30,000 copies per hour. Over all there are 3 printing units of
one S30 unit and two S12 units where it is controlled by operating panel and it is
capable of 2 lakhs copies without any break.
The colors of the print in these units are placed in the vertical line. The colours
being used for printing are blue, magenta, yellow & black & others are generated by
combination of these 3 colours. The paper used for printing is imported from Russia.
The department is having 20 workers and it is controlled by production manager and
works manager. It starts working at 10.30 P.M to 2.00 A.M.

PRODUCTION DEPARTMENT STRUCTURE
Production manager
Work Manager
Technician
Printers
Helpers
PRODUCTION DEPT CONSIST OF 4 SECTIONS
Production
Process Packing Machine Inventory
a) Plate makers a) Production in charge
b) Paste up artist b) Main painter
c) Assistants c) Assistant painter
d) Electricians d) Helpers
No of persons consisting in the process section are 4 members each person for
each process.

Persons consisting in the machine section are as follows
 Production In charge -1
 Main painter -1
 Assistant painter -4
 Helpers -8
MATERIALS & MACHINERY
o MACHINERY
 Image setter
 Processor film
 Plate processor
 Exposure
 Printing machines
 1 Compressors
 Generator (D.G.)
 1 plate punching and bending Machines
 2 packing Machines
 Reel rewinding machine
 SPARE PARTS

 Cutter Blade
 Bearing
 Timer Bells
 Foam rubber
 Cutting
 Tucker Blade
 Cutting rubber
 Catching pin
 OTHER MATERIALS
 Chemical Developer
 Brown tape
 Cello tape
 CPF laser Printer Film
 PRODUCTION PROCESS

After final checking done by the news editor, the material plate will be printed
on the tracing paper and the following procedure is followed.
Step 1: From the exposing machines, the tracing paper placed on the aluminum
plates are subject to developing machine and the matter in the tracing paper will be
pasted automatically.
Step 2: The Aluminum plate is placed in bending machine and the edges of the
Aluminum plate are bent for its placement in next unit. The holes have been punched
using punching machine on the bent edges of Aluminum plate.
Step 3: Aluminum plate is placed in the web upset using the punched holes on the rod
and the news print is supplied from the bottom.
Step 4: The matter on the Aluminum plate is printed on the news paper in the required
colour fixed previously.
Step 5: All the pages of news paper, printed at different units meet at cutting machines
where the copies are separated and columns out folded.
DOCUMENTATION
Documents maintained by the production departments are:-
• Gate inward

• Purchase register
• Consolidated register
• News print register
• Reel issue slip
• Balance Sheets
• Consumption report
• Machine room stock register
• Wastage register
WASTAGE OF THE DEPARTMENT
Print wastage - Wastage from wrong or unclear news Paper.
Core wastage - Brown thick cardboard used in the reel.
Peal wastage - Damage portion of the news print forms peal
Waste
Sweep waste – Waste near the machine forms sweep

Waste.
MAINTENANCE
Lubrication, Gearing, Roller setting etc., are under taken when there is no
printing. Everyday blanket wash on roller’s are done.
STRENGTHS
 Human resource at its best.

 Niche supplements for all the seven days of a week.

 Good portfolio of writers in all areas.

 Branches in various parts of Karnataka to satisfy local needs.
WEAKNESS
 Improper distribution channels to reach village areas.
 High expectations from the agents.
OPPORTUNITES
• Targeting the youngsters by providing interesting information regarding
fashion trends, art, music, books, cinemas
• Extension of newspaper publishing competency in to publishing of
periodicals.
• Targeting Kannada readers in other states.
THREATS
• Continues shift in consumers preference.
• Upcoming of local newspapers.
ACHIEVEMENT
 Vijay Karnataka HAS TOTAL READERSHIP OF 78, 12,000.

 Vijay Karnataka is the only Kannada daily to have witnessed a Growth over last
IRS (2004, IR).
 In Karnataka, three out of five Kannada Newspaper readers reads VIJAY

KARNATAKA.
 54.37% of Kannada Daily readers having MHI of above RS 10,000/- read VIJAY
KARNATAKA.
 VIJAY KARNATAKA has 48% more readers than the no 2 Kannada Daily
segment SEC AB.
MAXIMUM READERSHIP
• MAXIMUM ADVANTAGE YOUR BRAND

VIJAY KARNATAKA 78,12,000
PRAJAVANI 33,76,000
UDAYAVANI 18,00,000
SAMYUKTA KARNATAKA 25,00,000
PREVIOUS READERSHIP
VIJAY KARNATAKA 70,12,000
PRAJAVANI 33,99,000
SAMYUKTA KARNATAKA 25 ,32,000
UDAYAVANI 15,00,00
8000000
7000000
6000000
5000000
4000000
3000000
2000000
1000000
0
VK PRAJ UDAY SK
Present previous
Vijay Karnataka is the largest people

read Kannada daily amongst:

• Male readers with a readership of 44,20,000 (covering 73% males reading

any Kannada daily).
• Female readers with a readership of 14,29,000(covering 55% females
reading any Kannada Daily).
• Graduates / post graduates and above segment with a readership of 7,15,000
and SCC but not graduate with a readership of 32,02,000.
• Rural masses with a readership of 32,24,000.
• Urban masses with a readership of 27,12,000.
• Towns with population greater than 15 lakhs with a readership of 4,15,000.
• The age group of 12-19 years with a readership of 15,15,000.
• The age group of 20-44 years with a readership of 27,45,000.
• The age group of 45 and above with a readership of 9,02,000.
• People with MHI greater than RS.5000/-with a readership of 9,03,000.
• People with MHI lesser than RS.5000/- with a readership of 51,50,000.
TURNOVER (in crores)

• GRAPH
140
120
100
80
60
40
20
0
2003-04 2004-05 2005-06
• The turnover of the company is as follows:-
• 2003-04 Rs 81,45,9719 cr
• 2004-05 Rs 89, 67, 10,170 cr
• 2205-06 Rs 122, 44, 47,920 cr

A STUDY ON EMPLOYEES RESPONSE TOWARDS OCCUPATIONAL

FACTORS BEFORE & AFTER ACQUISITION.
The Vijayananda Printers Ltd is one of the well established company and has
grown from time to time with all its constrains and difficulties. The company is now a
pioneered one and now this company is acquired by Times groups.
The problem here is to study “the employees’ status of mind and working
condition before and after acquiring”. This study is an attempt to study sincerely the
different department of the organization as a whole and the different departments in
turn.
OBJECTIVE OF THE STUDY: -

 To know the employees openion regarding working environment in
VPL both before & after acquisition
 To know the benefits of acquisition to the employees with respect to
welfare activities
SCOPE OF THE STUDY: -

 The study is limited to the internal practices and mind set of employees before
& after acquisition which is a purely internal factor.
SOURCES OF DATA COLLECTION: -

The methods of sources adopted for collecting the data during the period of
organization study training are mentioned below.
1. PRIMARY SOURCE: -
The information has been gathered with the help of primary resources such as
questionnaires, interviews and discussions with the managers and staff. To know
about the functioning of the organization.
2. SECONDARY SOURCE: -

The information has also been gathered through secondary sources such as
broachers, manuals, various documents and annual reports of the organization, which
are available in company’s library.
LIMITATIONS OF THE STUDY: -
1. The time duration prescribed by the University for the Study is 6 weeks but
deeply studying on organization in 6 weeks is rather impossible.
2. Response given in the questionnaires may not be that accurate because the
employees are working for some special projects all the time.
3. As this firm is public concern, all the valuable information are not available,
the conclusions are accurate to that extent.

DATA ANALYSIS AND INFERENCE
1.TABLE SHOWING THE WORKING ENVIRONMENT
FEEDBACK BEFORE ACQUISITION AFTER ACQUISITION
AVERAGE 16 18
GOOD 22 16
POOR 12 16
TOTAL 50 50
Analysis : - The above table shows that out of 50 respondents 16 told that the
working environment before acquisition is average and 22 said it was good and
remaining 12 said it was poor after acquisition only 16 respondents said that working
environment in the company is good.

INFERENCE: - It can be observed that working environment was good before

acquisition, but the difference is not much.
2. TABLE SHOWING THE WORK LOAD
BEFORE
FEEDBACK AFTER ACQUISITION
ACQUISITION
HEAVY 26 29
NORMAL 24 21
TOTAL 50 50
ANALYSIS: The above table shows that out of 50 respondents 26 told that the
workload before acquisition was heavy and 24said that it was normal.
After acquisition 29 respondents said that workload in the company is heavy.
INFERENCE: It can be observed that there is no much change workload

after acquisition

3. TABLE SHOWING THE SATISFACTION REGARDING

WELFARE ACTIVITIES
ANALYSIS: The above table shows that out of 50 respondents 17 were satisfied &
FEEDBACK BEFORE AFTER
ACQUISITION ACQUISITION
YES 17 27
NO 33 23
TOTAL 50 50
33 were not satisfied regarding welfare activities before acquisition.
After acquisition 27 respondents said that they are satisfied and remaining are not
satisfied.
INFERENCE: It can be observed that the satisfaction regarding the welfare

activities is more after acquisition.46%of employees after acquisition are satisfied.

4. TABLE SHOWING THE CHANGES IN TERMS OF

AUTHORITY & FREEDOM.
FEEDBACK NO. OF
RESPONDENTS
YES 39
NO 11
TOTAL 50
authority & freedom is changed.
Only 11 respondents said that authority and freedom in the company is changed.

INFERENCE: It can be observed that there is a change in authority &

freedom after acquisition
5.TABLE SHOWING THE CHANGES IN SYMBOL OF STATUS:
FEEDBACK NO. OF
RESPONDENTS
YES 28
NO 22
TOTAL 50

symbol of status is changed. Only 22 respondents said that the symbol of status is not
changed.
INFERENCE: Regarding status symbol 44%of employees are felt that there is
no change in it after acquisition.

6.TABLE SHOWING EXTRA BENEFITS ENJOYED BY

THE EMPLOYEES AFTER ACQUIRING
FEEDBACK NO. OF
RESPONDENTS
YES 32
NO 18
TOTAL 50
ANALYSIS: The above table shows that out of 50 respondents 32 told that they are
enjoying extra benefits
Only 22 respondents said that they are not getting any extra benefits.

INFERENCE: 64% employees said that they are benefited with the acquisition. It
means acquisition brought some extra benefits to the major portion of the employees.
FINDINGS:
 VPL is one of the major players in the newspaper industry in Karnataka which is
grown day by day.
 It has adopted modern technology for printing.
 It has 8 production centers in various parts of Karnataka.
 In spit of cost of production is high company is selling newspaper copies at less
price. It recovers the cost through advertisements.
 Vijaya Karnataka is no.1 on Karnataka in terms of number of circulation.
 Employees have not adjusted with the new environment created by acquisition of
VPL by TIMES GROUP.
 Majority of the employees in the organization are benefited with the acquisition in
terms of welfare activities, workload etc.
SUGGESTIONS:
The six weeks training program at Vijayananda Printers Limited was a great
experience. During this training period, I was exposed to the various functions of the
departments.
The various aspects that were found at the VPL are clearly mentioned in the
previous pages of this project.
I would like to conduct this report by recommending further suggestion, which
may be useful to the management for enhancing the efficiency of the organization.
 Company should improve it’s channel to reach village areas in time.
 Company can think of publishing periodicals targeting women regarding
fashion and home making.
 The company should provide good canteen facilities.

CONCLUSIONS:
Apart from various material needs & comforts, human beings have 4 basic
desires & carvings. They have desire to feel important, obtain appreciation, to earn
love &liking & avoid effort & exertion as possible. The VRL Group has understood
the basics of human nature & has designed the infrastructure of Vijay Times & Vijay
Karnataka accordingly.
The company is based on certain values such as innovation & creativity,

customer satisfaction, & time consciousness, trust &team spirit, integrity & respect
for individual.
The managers at Vijay Times &Vijay Karnataka are responsible for its Success
because they believe in what they do & trust their subordinates & obey their seniors.
With a Firm, POSITIVE, ENTHUSIASTIC & HELPFUL ATTITUDE they

develop the right Aptitude. Being in such an Organization for a short period of time
has given me the working KNOWLEDGE.
“IF you are willing to work towards your goal you will surely succeed, if the
Good things in Life can be yours, if u has strong MOTIVISATION to achieve them,
Ones Attitude determines ones Future”. This is what one learns from a Good company
like the VRL GROUP.
The people found to be energetic interested in their job and wanting to

improve.

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Vijayananda printers Ltd

INTRODUCTION TO ORGANIZATION STUDY

OBJECTIVES OF THE STUDY:

 to be familiar with the working environment of the said organization.

 to study how theoretical knowledge is made use of in real life.

 to identify strength and weakness of the organization.

 to study the theoretical and practical aspects of the organization.

City college, Bangalore. Page 1

The newspaper can initially be defined as a written means of conveying

“World’s 100 largest news paper”

“Times of India” a newspaper which stands in 24th rank. The circulation of

INTRODUCTION ABOUT THE COMPANY

City college, Bangalore. Page 2

Vijayananda Printers and Publishers is new jewel in the crown of the

The circulation at present is about 4, 50,000 copies (approx) in Karnataka. A

“At present the company is engaged in the printing and publication of

The company is provided with an advanced processing and printing

1. COMPANY CORE VALUE:

City college, Bangalore. Page 3

INNOVATION & CONTINUOUS LEARNING:

TRUTH & INTEGRITY:

Their business practices are guided by highest ethical standards of truth,

RESPECT FOR THE INDIVIDUAL:

To provide quality service and product to the public.

HISTORY OF THE ORGANIZATION

When Gangavathi unit started to work independently they have appointed

COMPANY VISION AND MISSION:

City college, Bangalore. Page 5

WOMEN AND CHILDERN’S ISSUE and A SUNDAY FEATURE CATERING ALL

Tuesday-BUSINESS: Your instant guide to product launches, finance tips,

Wednesday-Science and Technology: Exposes the reader in laymen terms to

Thursday-HEALTH AND FITNESS: Doctors, fitness gurus and nutritionists

Saturday-Family Matters: Children, Women, Etiquette, Cooking, Gardening,

Sunday-Magazines: Your best Sunday reading without doubt. Books, Art,

City college, Bangalore. Page 6

Editorial Circulation Production Advertising Finance HRM

OVERVIEW OF THE DEPARTMENTS

VIJAYANANDA PRINTERS LIMITED is primarily into the

5. Human resource Department

City college, Bangalore. Page 7

Finance department of VIJAYANAND PRINTERS LTD. is a centralized

This department is having 8 members and it also deals in purchasing materials

FINANCE DEPARTMENT STRUCTURE:-

Finance Manager Company Secretary

Accounts Assistants (4 members)

City college, Bangalore. Page 8

 To exercise the cost control & cost reduction techniques.

POLICIES OF THE FINANCE DEPARTMENT

City college, Bangalore. Page 9

VIJAYANANDA PRINTERS LIMITED follows straight line method

Executive managing Directors and Resident Editors make planning for

Exe. Managing Director

Chief Sub Editor

Sr. Sub Editor

City college, Bangalore. Page 10

AREA WISE SOURCE

Taluk News Collected by

District News Reporters/Stringers

State Level Supplied from Bangalore regional office.

National PTI (Publication Television And Internet) /

Bangalore and Delhi office.

Throughout Karnataka, state/National/Sports News remains the

City college, Bangalore. Page 11

Marketing is so basic that cannot be considered as a separate function. It is