Presented By Group-9 IMG-V Sachin Garg Kanika Shah Sandeep Paul Shalabh Madan Kunal Mahajan Priya Vatsalam

We do not sell a Car. We sell a Dream, and we sell Experience with a car.

INTRODUCTION
Founded in 1937
Headquarters :Toyota City, Tokyo, Japan Annual Sales $120billion

Produces 5.8 Million vehicles per year

Has 53 overseas manufacturing companies, in

27countries/regions Employees :3,16,000 people 3rd Largest Automobile Manufacturer

TOYOTA INNOVA in India

A part of International/Innovative Multipurpose

Vehicle (IMV)Project, which is globally produced & procured. It is the first of its kind: Both goodness of Passenger car and MPV. Simultaneous launch in India; India would get the latest global Car. The launch coincided with the phase out of the Qualis.

TOYOTA INNOVA in India

InIndia,ToyotaMotorCorporation Entered in a joint

venture with KirloskarGroup. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities.

INTEGRATED MARKETING COMMUNICATION

Coordination of all promotional activities media

advertising, direct mail, personal selling, sales promotion, and public relations to produce a unified customerfocused promotional message. Success of any IMC program depends critically on:

Identifying the members of an audience and

understanding what they want. Determining the communication objectives

 Designing the communications

Selecting the communication channels Establishing the total communications budget

INNOVA SALES
Sales(June 2011)
Innova(4665) 737 4665 5,002 Corolla(629) Fortuner (990) Etios (5002) Liva (737) 990 629 Camry (9)

STRENGTHS Capitalising on its communication focus of being one if its kind MPV+ sedan vehicle Product launched on an IMV( International Multi-purpose Vehicle) platform

WEAKNESSES Not able to cater to a large chunk of market due to high price , and severe competition from the existing players

SWOT

OPPORTUNITIES Indian auto market ready to embrace global products, provided they are communicated well to the desired sets of potential customers

THREATS Problems of joint ventures with Kirloskar Motors Innova not being accepted in the Indian market as their existing product Qualis

Marketing Mix
1. Product The first product to be a mix of MPV and SUV Accommodation capacity for 8 people The Innova differs from the straight designs of Tata Sumo and Qualis and is instead more of a curved design. Designed keeping comfort in mind with spacious interior Exterior includes fog lamps, rear lamps, 3D grills etc Available in both petrol and diesel model Available in 5-6 different colors

2. Price The pricing was definitely competitive with the extra features and comfort which Toyota Innova has at its disposal. Priced between 8-12 lacs Optional-feature pricing: Customers can order mud flaps, side steppers or other accessories. Promotional Pricing: I. Low Interest financing: mainly used in festive seasons. II. Longer payment terms: stretches loans over longer periods, reduces monthly payments.

3. Place Toyota Innova is available for distribution across the country through its dealership network and retail outlets. 4. Promotion The brand ambassador: Aamir Khan Aamir Khan managed to carve a niche for himself among the superstars as well as changed his persona in tuned with the character he was playing in case of Innova It is precisely this characteristic of this talented actor that is celebrated in the Innova advertisement

IMC VARIANTS DIFFERENT COLOURS

THANK YOU