Tobacco companies look differently to the pack; they view it as a strong component in displaying brand imagery and a creating significant in-store presence at the point of purchase. This study may lead to a better understanding of increasing role and importance of packing in tobacco industry with focus on its brand image aspect.
Tobacco companies look differently to the pack; they view it as a strong component in displaying brand imagery and a creating significant in-store presence at the point of purchase. This study may lead to a better understanding of increasing role and importance of packing in tobacco industry with focus on its brand image aspect.
Tobacco companies look differently to the pack; they view it as a strong component in displaying brand imagery and a creating significant in-store presence at the point of purchase. This study may lead to a better understanding of increasing role and importance of packing in tobacco industry with focus on its brand image aspect.