A STUDY ON THE MILK AGENT SATISFACTION OF AAVIN MILK IN TRICHY CITY

01.NAME

__________________________

02.ADDRESS

__________________________ __________________________ __________________________

03. Experience in dealership: a) 01 - 03 years c) 08 10 years b) 04 07 years d) Above 10 years

04. How long you are dealing with Aavin Milk? a) 01 -03 years c) 08 10 years b) 04 07 years d) Above 10 years

05. What do you feel about quality of Aavin Milk? a) Highly Satisfied c) Neutral e) Highly Dissatisfied 06. Which factor motivated you to be the dealer of Aavin Milk? a) Promotion c) Scheme d) Margin b) Quality d) Company Policy b) Satisfied d) Dissatisfied

07. What do you feel about the price of Aavin Milk? a) Highly Satisfied c) Neutral e) Highly Dissatisfied 08. Do you get the required quantity of Aavin Milk? a) Yes b) No b) Satisfied d) Dissatisfied

09. Do you get the supply in time and the packing intact? a) Yes b) No

10. Do you dealing with any other Brand? a) Yes If Yes, Which Brand ________________________________________________ 11. Do you find any difference in the services between Aavin Milk and others? a) Yes If yes, Specify, __________________________________________________ 12. Which Brand you will recommend to your customer other than aavin? a) Arokya c) KC Milk b) Vijaya d) Others b) No b) No

13. What support you expect from the Aavin Milk? a) Promotional c) Scheme b) Sales follow-up d) Service

14. Do you have any complaints about the Aavin Milk? a) Yes b) No

If yes, Specify the reason, __________________________________________________ 15. Do you recommend your customers Aavin Milk? a) Yes b) No

16. Are you satisfied with the commission offered? a) Yes If No, What is you expectation? 17. Do you receive your commission in time? a) Yes b) No b) No

18. Do you have storage facility? (Like, Refrigerator & Own (or) Rental Place) a) Yes b) No

19. Do you have any idea of switching dealership to any other Brand? a) Yes b) No

20. If yes, for why do you want to switch over? a) Poor promotion support. b) In attractive commission. c) Too many conditions. d) Supply is not prompt and adequate. 21. Do you have any suggestion to make the dealership more attractive and remunerative? 1. ____________________________________________ 2.____________________________________________